Which Lazada site is the best? What are the sites?

If you know something about cross-border e-commerce, you will know that no matter which platform you enter, you have to choose a site. That is, which country you want to do business in. What we are going to talk about today is which Lazada site is easy to do business on?

Generally speaking, new Lazada sellers open a store on the Malaysia site. If the store performs well, the platform investment manager will invite the seller to open other sites.

What are the sites?

Currently, Lazada has six major sites in Vietnam, Singapore, Malaysia, Thailand, the Philippines and Indonesia.

1. Vietnam Station:

Portal: Lazada.vn

Seller Center: https://sellercenter.lazada.vn/

Vietnam is the fastest growing Lazada site, with the main consumer groups coming from Ho Chi Minh City and Hanoi. Ho Chi Minh City has relatively good economic development, so people have a higher desire to consume branded products; Hanoi people prefer fast-moving consumer goods, food and clothing products.

2. Malaysia Station:

Access: Lazada.com.my

Due to the climate in Malaysia, the sales of long-sleeved clothing and sunscreen products are relatively high. In the past two years, the demand for maternal and child products among Malaysian consumers has increased sharply, and the sales on Lazada Malaysia are also very high. Other products such as diapers, mobile power banks, juicers, and auto parts are also very popular.

3. Singapore Station:

Access: Lazada.sg

Singapore is a developed capitalist country in Southeast Asia, and the consumption level of Singaporeans is relatively high. The most popular product categories on Lazada Singapore are home life and some grocery products.

4. Philippines

Portal: Lazada.com.ph

In the Philippines, Lazada is the most popular e-commerce platform. Currently, Lazada Philippines also cooperates with nearly 20,000 small and medium-sized enterprises and brands to maintain its position in the Philippine market. Philippine consumers are mainly young people, among whom women account for a relatively high proportion, and have a relatively large demand for sunscreen, whitening, and body fragrance products.

5. Thailand Station

Access: Lazada.co.th

Thailand is a fashionable country in Southeast Asia. Thai people like to use social media such as Twitter and Facebook, so they are very popular with some fashionable clothing and accessories. For example, beauty products, clothing, jewelry necklaces and other accessories have good sales on Lazada Thailand.

6. Indonesia

Access: Lazada.co.id

Indonesia is the largest e-commerce consumer country in Southeast Asia, and has developed rapidly in the past two years. As one of the earliest markets entered by Lazada, Indonesia now has 10 warehouses and 8 logistics centers. Indonesian consumers are more interested in accessories such as bracelets and necklaces, and they are more shiny and have more unique shapes. Necklaces and glasses are particularly popular, and smartphones are also a product with a relatively large demand in the past two years.

In summary, new Lazada merchants usually open stores on the Malaysian site at first. If they perform well, they can open other sites. But no matter which site it is, sellers must understand the characteristics of consumers on that site.