What are the consequences of deducting 3 points from Shopee? What will happen?

What are the consequences of deducting 3 points from Shopee? What will happen?

Most merchants who open stores on Shopee will strictly abide by the rules of the platform, because once a store violates the rules, it will be punished. Some penalties are unaffordable for some stores, and some penalties are direct point deductions. So what are the effects of being deducted 3 points on Shopee? Let's find out below.

What are the consequences of deducting 3 points from Shopee?

The seller will be deducted 3 points, which is also the minimum penalty. The seller will be banned from participating in theme activities for 28 days. If the product is illegally deducted, the product will be removed from the shelves, which will affect exposure and traffic. Generally speaking, the impact of deducting 3 points is relatively small, so you don’t have to worry too much.

If the penalty cycle is full for 28 days, the seller's accumulated penalty points will be cleared on the first Monday of the next quarter. The higher the penalty level, the more severe the penalty. Although sellers don't have to worry too much about the 3-point deduction, merchants should also know which situations will lead to point deductions, and then make targeted optimizations to accumulate more and more points and avoid unnecessary penalties.

1. Product violation. If the product violates the rules, such as copyright infringement and prohibition of product sales, 1 point will be deducted if the violation is minor, and 2 points will be added if the violation is serious.

2. If the evaluation indicators do not meet the standards, the seller's delayed delivery rate and uncompleted unit rate will be evaluated. If these two indicators do not meet the standards, it will also result in point deductions and penalties.

3. There are too many pre-sale products. There is a ratio limit on the pre-sale products of the seller's store. If this ratio is exceeded, the platform will deduct 1 point.

4. Inappropriate language used by customer service. If inappropriate and offensive language is used during communication with the buyer, the platform will be penalized with deductions. Although the deduction is 1 point or 2 points, and the first deduction will not have any impact, we should not take it lightly. After all, it is possible to deduct 2 points, and then reach the point of 3 points, which will result in the inability to participate in activities, especially in promotions, which may cause merchants to miss a lot of traffic.

Therefore, the score may not seem high and the short-term impact is not significant, but if you encounter a big event, the loss will be significant. Therefore, everyone should have a clear understanding of Shopee’s rules and try not to cross the line, so as not to lose points, resulting in inability to participate in activities, thereby affecting sales.

In fact, the shrimp seller was deducted 3 points and now participated in the theme activities of the platform. This period is 28 days, and it will be cleared next quarter and Monday. Therefore, the problem is big or small, so what the enterprise should do is not to deduct points in the future.

Deducting 3 points on Shopee is a relatively low-level penalty, but it will still have an impact on the store, because the store cannot participate in theme activities within 28 days of the penalty, so if you originally planned to participate in the theme activities, then this penalty may interrupt your plan.

Recommended reading:

What is Shopee conversion rate? How to improve it?

Do 3C products on Shopee need certification? How to upload products on Shopee?

How does Shopee calculate delayed delivery? Are there any penalties?

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