Are there any fees for Amazon's flash sale variations? What are the fee standards?

Sellers who have done business on Amazon know that flash sales are one of the indispensable promotional means in sellers' operations. Many merchants want to know whether Amazon charges for flash sales variants. The following content will answer this question for you. Let's learn more about it together.

Are there any charges for Amazon Lightning Deal variations?

Normally, the charge for LD is $150 per time, and the charge for 7DD is $300 per time. However, once encountering major promotion days such as Black Friday, Cyber ​​​​One, and Prime Day, the LD that can be arranged on the same day will generally be charged at $500, and if a 7DD is required that week, it will be charged at $1,000. As long as the moment the flash sale starts, all flash sales will be charged accordingly. At this time, whether it is a flash sale of 1 minute or 1 hour, it is the same. Within 24 hours before the flash sale starts, Amazon will arrange the location of the flash sale page in advance so that buyers can see them.

Generally, the recommended price for flash sales is based on an 85% discount on the lowest price of the seller's historical sales price in the past 30 days. Sometimes, even if the system does not respond temporarily, it may be a slip of the net. It may not drop the price 1-2 times per second, but there is also a risk of being canceled by the system in the flash sales.

The historical sales price refers to the seller’s page price, which is the price with a special discount, but does not include coupons and codes and does not constitute a page price reduction.

It is worth noting that the system recommended prices for flash sales will affect each other. If the seller sells at $19.99 this time, the highest flash sale price recommended to the seller by the system next time will be $19.99. If the seller wants to change this vicious cycle, the seller can only wait for a month without doing flash sales, and the system will capture the seller again after a month.

Within one month after the 7-day flash sale, all flash sale prices with the same ASIN will be recommended by the system as 85% off the 7-day flash sale price. If the 7-day flash sale price is 85% and the Prime exclusive discount price is 85%, if one is lower, the system will choose the lower price for recommendation. Therefore, sellers need to be careful when setting discounts to avoid the situation where the flash sale price is lower.

Amazon has a separate traffic entrance for both 7-day and 12-hour flash sales. This entrance will bring some separate flash sale traffic to the flash sale listings. However, Amazon merchants need to understand the relevant fee standards.

Recommended reading:

How to control the progress bar of Amazon's flash sales? What are the intervention methods?

What should you pay attention to during Amazon's flash sales? Which category is important?

How to participate in Amazon's flash sales? How to sign up for flash sales?