WeChat subscription accounts have added a new content distribution format!

Recently, WeChat added a "News Flash" column to its subscription account, which is not only an innovation in content distribution, but also a profound insight into user experience.

Recently, WeChat has added a "News Flash" column to its "Subscription Account" function, which is placed at the top of the "Subscription Account" column.

It can proactively push various current events to users, becoming an aggregated entry point for news information in subscription accounts. The addition of this new function has added new vitality to WeChat subscription accounts, making them more competitive in the field of information dissemination.

Jianshi noticed that this function is still in grayscale testing and is undergoing continuous iteration and adjustment.

It is understood that some users do not have the "News" section, and after the tested users repeatedly enter the "Subscription Account" page, they will find that its location is not fixed and sometimes there is no "News" section.

When the same account repeatedly enters the subscription account, the "News" is displayed in a different position

It is worth noting that the content of "News Flash" is mostly the latest hot news, most of which come from the official media's public accounts, and can be pushed without the user's attention. For example, Aurora News, Red Star News, Global Times, etc.

And due to the recent Paris Olympics, in addition to the top news, there will be the latest competition information board of the Paris Olympics at the bottom.

Overall, the launch of "Quick News" will better enhance the experience of WeChat users, saving users' time while also activating the creative enthusiasm of content creators.

On the one hand, with the launch of the "Quick News" column, users can now get the latest news the moment they open WeChat, without having to conduct additional searches or browsing. This active push mechanism undoubtedly brings users a more convenient and direct information acquisition experience.

At the same time, some users only read the title and general content of news content roughly, and do not need to obtain more in-depth information. This kind of short, fast and light news presentation format will greatly save the time cost of such users, making WeChat subscription accounts more lightweight and more like a "text version of TikTok".

On the other hand, the addition of the "Breaking News" function has undoubtedly brought huge exposure opportunities to news-related public accounts, making their content easier to enter the user's field of vision.

More importantly, this change also benefits ordinary subscription accounts and stimulates the creative enthusiasm of creators.

In the current digital media environment, users' attention is being attracted by multimedia content such as short videos and live broadcasts, which has led to a gradual decrease in the number of users who are willing to immerse themselves in text reading.

At the same time, the proliferation of information platforms and the oversupply of content have made it more difficult for high-quality content to be exposed, which undoubtedly poses a challenge to the enthusiasm of creators.

However, WeChat's "Flash News" function, with its content aggregation characteristics, provides more exposure opportunities for other non-news public account articles, which is undoubtedly a positive signal for creators.