How to attract 100+ customers every day through short videos? A must-read for local business owners

With the rise of short video platforms, physical merchants have ushered in new opportunities for traffic generation. How can we cleverly use these platforms to convert online traffic into physical store traffic? This article will provide you with a systematic methodology, including building personalities, designing traffic-generating products, and fine-tuning the operation of private domain traffic.

01

We need to attract traffic online, and online traffic includes various platforms such as Douyin and Xiaohongshu.

We need to direct online traffic to offline stores and private domains.

Through private domain operations, we lock in the customer’s lifetime value, allowing them to continue consuming, repurchasing, referring, sharing, and splitting.

Private domain traffic should also be directed to offline stores.

The traffic of offline stores flows back to private domains and online.

That is, the combination of online, offline and private domains.

The biggest opportunity for physical stores today is to change the main source of customers coming to the store from natural store traffic and referrals from old customers to traffic through online short videos.

So how do we direct traffic to private domains or stores? We need to design a traffic-generating product to attract a large number of customers through this traffic-generating product, and then lock in these customers.

Don’t expect customers to naturally repurchase after buying something in your store. Instead, you should add all customers who come to your store and have purchased something in your store to your private domain and operate your private domain well.

02

When making short videos in physical stores, we should pay attention to two types of videos:

1. Short videos about personalities

It is to let everyone in the city know what kind of person he is, where he is, what kind of store he opens, and what he does.

The core here is not the product to be sold, but the personality to be sold. This is the power of the founder’s IP.

So how do you make a character-setting video? First, you need to be able to find a large number of templates, and then put your own content into them.

The first step is to search for 50 short videos with personalities on Douyin, Xiaohongshu or the entire Internet. No matter what they are selling, take them all and convert them into copywriting, and then break down the structure. This is the first step.

The second step is to fit your own character story (that is, let everyone in the city know what kind of person you are, where you are, what kind of store you open, and what you do) into these templates.

So there are 50 character-based videos. According to this logic, you will have 300 or even more character-based videos.

You must understand that your goal is not to update new original content every day.

Instead, you want people to know where and what kind of store you opened.

Let people in the same city, especially target users, see you, swipe to see you, know you, recognize you, be familiar with you, recognize you, and have a good impression of you.

2. Short videos for leads/traffic

After these videos are sent out, the key is how customers from the same city come to the store.

What is needed here is to make short videos that can attract clues. By designing hooks/leading products, customers can be directed to the store, or they can be guided to leave their customer information. If it is a restaurant, some lead packages can also be put on the shelves to guide orders.

If it is a short video of the clue type, it is best to do paid delivery to heat up the content.

To make short videos, you need to understand paid delivery. You should study the short videos and live broadcasts on Xiaohongshu, Video Account, and Douyin.

Paid traffic investment means exchanging money for time, quickly setting up an account, and acquiring leads more efficiently. As long as the ROI is positive, you can continue to invest. It is difficult to rely solely on natural traffic.

Each order is 100 yuan. And it has to be delivered for 24 hours, and it is only delivered in the same city or within a radius of 10KM.