How to do content marketing on an independent website? What are the techniques?

In the cross-border e-commerce industry, the independent station model has always been highly respected, because the cross-border e-commerce model of the independent station model has many advantages. Whether it is advertising or other aspects, it is very free and will not be restricted by certain rules of the platform. So how can the independent station do a good job in content marketing?

How to do content marketing on an independent website?

1. Customer-oriented content

1. Before creating content, you must figure out why your target customers will read, watch or listen to it.

2. Finding the intersection between your business goals and user needs can turn your content marketing into an art and science. Make customers want to read on.

3. Create more content that can demonstrate your professional knowledge and position yourself as an expert that customers trust.

4. You need to regard your content as a product itself, so you must ensure that the content matches and fits the needs of your target users.

2. Marketing must be consistent and rhythmic

1. Product content releases must be continuous and coherent. Many businesses are half-hearted and give up after a month of not seeing results.

2. Find a rhythm that you and your team can maintain so that you can produce content consistently and consistently. This will keep your audience stable.

3. It is very important to find resonance points with target customers and identify your own marketing style, because only by finding a marketing style that customers can accept can you gain stable attention.

3. It is beautiful and pleasing to the eye, so readers will take it seriously.

No matter what content you create, it must be beautiful, comfortable, and make people want to read it. Only when you show your attitude when creating it, readers will take it seriously. In terms of design, try to keep the same style, clean, simple, and generous, without being too fancy. Many bloggers will add purchase links under their articles and directly show the links, so that the products also get a lot of exposure. As long as your content is good enough, it is allowed and will not affect the perception and emotions of readers.

4. High-quality long articles are better than short and common posts

Nowadays, people are generally more impetuous and pursue concise and sharp texts. Short posts are generally more popular, but relatively speaking, long articles are more complete in content and expound more complete views. This is an era where content is king. As long as you don't write nonsense, people are still willing to pay for long and high-quality content. Please note that you must not write nonsense, and high-quality content is the most important.

5. You can ask foreigners to help write articles for you

You can have more blog posts on your independent website, such as articles about products, product reviews, life tips, etc. Generally speaking, Chinese people rarely write articles that are easy to rank, so try to let foreigners write them, and then promote your articles on Facebook after they are written, so that your users will find them useful and naturally pay attention to you.

Although cross-border e-commerce in the independent station model is very free, it also means that merchants need to do all kinds of advertising and promotion themselves. At this time, good content marketing can help the store get a lot of traffic. Otherwise, it may be difficult for the store to have traffic and the cost of acquiring customers will increase greatly.

Recommended reading:

What are the conditions for joining Shopify? What is the process?

How to cancel a Shopify account? Steps

Does Shopify still have boutique and general merchandise? How to operate?