The top ten most profitable agricultural operation models (promote more and look for opportunities together)

In today's fiercely competitive market, we should break away from traditional product development ideas, combine our own brand and product situation, choose the most appropriate operating model, achieve competitive advantage and brand building, successfully transform and make profits.

The choice of operating model determines the path of survival and development, and agricultural enterprises are no exception. How to break through the siege and gain competitive advantages? How to successfully transform and build your own brand? After an in-depth study of the current advanced agricultural development models, we can summarize the following ten most profitable operating models:

01 COFCO Model

Playing with the industrial chain As a leading agricultural industry group in China, COFCO Group has expanded from a single grain and oil trade to the entire industrial chain. Through investment and integration in various fields related to agriculture, including technology, information, seeds, financial services, networks, channels, terminals, etc., all links of the industrial chain have been fully invested and developed. In rice, noodles, oil, sugar, meat, milk, feed, corn deep-processing products, tomato sauce, wine, etc., a certain market scale and influence have been achieved in China.

Interpretation: Integrating the industrial chain is the foundation, and mastering all the links of the industrial chain is the kingly way! Among the many agricultural enterprises we serve, they involve rice, flour, grain, oil, eggs, mustard and other major fields. Although they only involve one sub-industry, they have achieved the ultimate in the industry!

02 Evian Model

Why can Evian, the most common mineral water in France, which uses scarce resources, be sold for more than 20 yuan in Chinese supermarkets? The reason is not only because it comes from the Alps, but also because of the keywords behind it: rare and pollution-free areas in the world, above 2,000 meters above sea level, with an average annual temperature below 0°C, rich and pollution-free. It is because of the uniqueness and uniqueness of the region that the uniqueness and uniqueness of the product are created. It has become the most expensive water in the world!

Interpretation: Learn to use the advantages of the place of origin to form strong competitiveness. Not all mineral water is called "Evian"! In contact with customers, it is found that they are not short of resources, but lack the method of learning how to graft resources! For example, the Wujiang pickled mustard tuber enterprise, the phrase "China's pickled mustard tuber is Fuling, Fuling's pickled mustard tuber is Wujiang" became popular all over the country, and quickly led to the industrialization of local enterprises, greatly stimulating the rapid development of the local economy!

03 Shuanghui Model

Taking the road of deep processing As an old meat food company, Shuanghui does not simply sell ham, but takes advantage of the scale advantages of local (Henan) pig farming raw material resources, introduces advanced technology, and continuously explores deep processing. Shuanghui is ready to create a "livestock and poultry - slaughtering and processing - meat products deep processing product chain", strengthen the construction of livestock and poultry breeding bases and industrial belts, and increase the concentration of industrial slaughtering. Relying on deep processing, processing and selling fresh meat is Shuanghui's new strategic focus for development. Shuanghui has opened the door to the market with one hand, and with the other hand has helped farmers to pursue prosperity together.

Interpretation: Relying on its own resources, introducing advanced technology, taking the road of deep processing, constantly tapping the value of the deep processing link, greatly transforming high added value, and tightening the entire industrial chain, this is the key to the success of agricultural product processing companies, and is becoming the choice of more and more agricultural-related companies.

04 Yangcheng Lake Model

Why is it that Yangcheng Lake hairy crabs are so popular that they are popular all over the world before they are served every year? The core: changing the marketing model! Before the Yangcheng Lake hairy crabs were put on the market, they were hyped up online through Weibo and group-buying reservations were implemented. In order to meet the diverse consumption needs of customers, the crab cards in the direct-operated stores use magnetic stripe memory technology based on channels, which enables the convenience of multiple card swipes and repeated recharges. "Hunger marketing + online marketing + membership card system" makes a small crab still popular in the economic downturn!

Interpretation: How can old trees bloom new flowers? Traditional agricultural brands need to be bold in their marketing ideas! Transforming the inherent traditional marketing model, the blooming of products within the wall is only the first step. Only when the fragrance spreads deep into the hearts of consumers outside the wall can it become a real brand!

05 Jicao 5X Mode

Taking advantage of the scarcity effect, Jicao 5X is even nicknamed "Jicao X5". The annual sales reached 1.8 billion. It is understood that the monthly sales of a single store in Beijing alone are basically around 1 million. Even in the severe situation of the poor market environment this year, the market performance is still strong. Why? Why is a small "Jicao" so powerful? Jicao "5X" takes advantage of the uniqueness of the place of origin and the scarcity of the product, and sells scarcity to create a gift market worth 100 million.

Interpretation: Take advantage of the scarcity of the product itself, and use marketing methods to sell scarcity to make Jicao 5X a big winner! Only by standing at a strategic height and using novel marketing ideas to tap into the scarcity of your product can you differentiate it from other competing products.

06 Bairuiyuan Model

Integrating tourism resources In the past, Ningxia wolfberry, which was always considered by the outside world as "street goods", was sometimes really hard to show off, but there was nothing better to give, so people could only end up in an awkward situation of pride and shyness. But Bairuiyuan is an exception. This company has created a miracle: daily sales of one million yuan, and annual sales of a single store exceeding 100 million yuan. How did it do it? Cultural elements + tourism integration, creating an unprecedented industry miracle! Bairuiyuan vigorously explored the cultural elements behind wolfberry and created the Bairuiyuan Wolfberry Health Center and Museum. The Bairuiyuan Wolfberry Health Center integrates the wolfberry health culture, wolfberry series products and brand culture with the brand personality of "dignity, elegance and taste"; allowing customers to taste elegant life and feel the health culture while experiencing and purchasing products.

Interpretation: Behind the product, we also need to dig deep into the culture behind it. We can use storytelling techniques to extend the brand's cultural connotations, so that consumers can not only feel the quality of the product, but also associate it with the deep cultural heritage of the product it represents. At the same time, cleverly leveraging local resource advantages to promote product sales can achieve unexpected results.

07 TuoTu Workers’ Society Model

Playing with e-commerce With the frequent occurrence of food safety issues, many small and medium-sized food companies have closed down, but some companies have seized this opportunity and made a fortune! TuoTuo Commune, a very popular online shopping platform, relied on its own industrial base and took advantage of consumers' panic about food safety issues to establish China's first B2C online shopping platform specializing in providing organic food. It grasped the root problem of the food supply system and sold organic products, making it the first choice for white-collar workers to buy organic products.

Interpretation: Traditional channels have gradually become "zombie-like". The e-commerce war between Tmall, Taobao, JD.com and other e-commerce companies has already begun! For current agricultural enterprises, with the rapid development of information technology and mobile Internet technology, people's consumption environment and consumption methods are changing. At this moment, for many farmers' enterprises, they must learn to use the power of emerging channels to sell their products!

08 Smoothie Mode

Direct supply to the community If you are a beverage company, if someone asks you where your products are sold, most people will probably think of supermarkets or other distribution channels first. But Smoothie tells us that these methods have been "played out" by us! Smoothie drinks sell membership cards directly online. As long as members make a phone call, they can drink "specially supplied" drinks within a few hours without leaving their homes. In addition, there are preferential measures such as "monthly cards", "quarterly cards" and "annual cards", which are loved by many white-collar workers. Not only that, Smoothie has also entered community convenience stores, allowing consumers to drink pure and additive-free juice faster and more conveniently.

Interpretation: Providing consumers with a more convenient shopping experience will be a powerful weapon to defeat competitors in the future! At present, some farmer-owned enterprises that are close to our lives, such as eggs, rice, flour, grain and oil, have begun to go deep into the community, allowing people to eat the freshest and healthiest food without leaving the community.

09 Qiandao Lake Model

Faced with increasingly fierce market competition, cross-border catering has caused many companies to change their thinking and start new ways of playing. Qiandao Lake in Zhejiang is one example. For foreign tourists, coming to Qiandao Lake means "appreciating the world's most beautiful water and tasting Chun brand organic fish heads", otherwise it would be a waste of time to come to Qiandao Lake. Hangzhou Qiandao Lake Development Co., Ltd. pioneered the organic aquaculture in my country, and successfully held the Qiandao Lake Cup National Freshwater Fish Cooking Competition with Yuwei Pavilion as the carrier, selling organic fish heads to major brand restaurants across the country, becoming the signature dish of major brand restaurants, from the region to the whole country. Rapidly increase visibility and occupy the market.

Interpretation: In today's fiercely competitive market, more and more companies are choosing to break away from traditional product development ideas, enhance the technological content and added value of products, leverage cross-border efforts, and form synergy through leveraging. Cross-border development of new products is becoming the choice of more and more companies.

10 Huang Feihong Model

A condiment company actually started making snack foods? And it has an annual sales volume of 200 million. Isn't it enviable? It is Huang Feihong! As a rising star in the snack food market that has attracted much attention in the past two years, it simply changed the most common agricultural product - peanuts - into a new way of eating, and quickly carved out a new world and became the favorite of fashionable white-collar workers! This is beyond the reach of many snack food companies, but they can only envy, envy, and hate it without any way to deal with it.

Interpretation: Develop products suitable for the market. Dislocation marketing can effectively avoid the homogeneity of product functions and the convergence of marketing strategies, and take a road of product and marketing that belongs to the enterprise itself. Dislocation marketing can also win new business opportunities. The above is a comprehensive interpretation of the top ten most profitable operation models in agriculture in the future. Do you get these money-making operation models? What I want to say here is that you can only learn from other people's ideas in good cases, but you can't copy them.