With over 100 million views, internet celebrity "Gazhu Girl" is the new top streamer on Tik Tok!

Compared with the beautiful and exquisite beauties under the spotlight, people nowadays prefer to watch "Lin Daiyu uprooting a weeping willow tree"? This article takes the recently popular new "top stream" blogger "Hao Duan Duan De Zhu" as an example to analyze the reasons why these beautiful bloggers who have become popular with their "unique skills" in rural backgrounds are so popular. Recommended for friends who follow Douyin and short videos.

Who is the most popular online celebrity on Douyin recently? If you still think it is the "Music Teacher Hua Kai Fu Gui" who sings "Dig, Dig, Dig", you are wrong.

The latest statistics from Xindou show that in the week when "Music Teacher Hua Kai Fu Gui" gained 940,000+ followers, another blogger "Hao Tan Tan De Zhu" broke through the siege and gained 102w+ followers, becoming the number one on the fan growth list, with a fan growth rate of 484.2%.

▲Image source: New List

The reason why "Haodanduan Dezhu" can leave the beautiful preschool teacher behind is not only her sweet appearance, but also her skilled "pig-casting" skills. That's right, the blogger "Haodanduan Dezhu" is a master who can play cross-dressing and castrate piglets.

1. The cross-dressing girl in the pig farm

Dirty, messy, and smelly, this is the impression many people have of pig farms, right? But what if the pig farmers are beautiful women? A blogger who calls herself "Duanduan" walked into the pig farm in a domineering manner, wearing a western cowboy suit. She hit the pigs' noses with a basin and scattered the feed with a wave of her hand.

▲Image source: Douyin @好端端的猪

Finally, he showed three parts of ridicule, three parts of indifference and four parts of indifference to the camera. With the background music full of British jazz style, it turns out that raising pigs can be so elegant.

▲Image source: Douyin @好端端的猪

The pig farm has become a fashion show at London Fashion Week. This is a short video that went viral on Douyin during the May Day holiday. It has received over 6.6 million likes and has been viewed over 100 million times. Thanks to the "Elegant Pig Farming" series of videos, the Douyin account "Good Pigs" gained over 1 million followers in a week. Now it has 1.77 million followers and received 1,547.7 million likes.

▲Image source: Douyin @好端端的猪

In fact, the account "Hao Duan Duan De Zhu" only released its first work on March 13, and has only 21 works so far. The reason why it has received tens of millions of likes is that it has a bright contrast that can really hit the high points of netizens. In particular, through the cross-dressing special effects popular on Douyin, "Duan Duan" has brought the contrast effect to an extreme. For example, in the first work, she was an ordinary country girl feeding pigs in purple plush pajamas in the previous second, and in the next second she turned into a princess wearing a tube top and a puffy skirt.

▲Image source: Douyin @好端端的猪

In addition, "Duanduan" has also transformed herself into a Jiangnan beauty drinking tea leisurely, a two-dimensional girl wearing a Lolita skirt, a magical girl wearing a cloak... and no matter how her image changes, she always holds a little pig in her arms.

▲Image source: Douyin @好端端的猪

Pig-raising girl? Cross-dressing girl? Grab the network password and win hundreds of millions of traffic. In any case, "Good Pig" really became popular, and even People's Daily liked it with real name.

2. “Egg removal expert”

Controversy is inevitable for the popularity of "Hao Duan Duan Pig", and many people question whether she staged the photo. However, the current information is that "Duan Duan"'s family does run a pig farm, and she has graduated from college and is helping to raise pigs at home full-time.

From the works, we can see that the 23-year-old "Duanduan" does every job skillfully, such as feeding, washing pig pens, disinfecting pig pens, driving a three-wheeled motorcycle to transport goods, etc. However, what really convinced netizens was her skill in "slaughtering pigs".

In layman's terms, it means castrating piglets. "The testicles of male pigs are removed, and the uterus of female pigs is removed. They are not tasty if they are not castrated, and they will not grow meat when they are in heat." "The pig castration technique originated from Hua Tuo, and it has a history of 3,000 years." Zhu Yuanzhang once gave a pig castrator a couplet, "Split the road of life and death with both hands, and cut off the root of right and wrong with one knife."

In the work, "Duanduan" has repeatedly popularized "pig slaughter" to fans, and has inherited this traditional Chinese culture very well. She picked up the scalpel, aimed at the key part, and then the operation was completed with a steady, accurate and ruthless hand.

▲Image source: Douyin @好端端的猪

Duanduan not only remained calm, but also wielded a scalpel in front of the camera. This killer is so cool.

▲Image source: Douyin @好端端的猪

In another video, Duanduan, who was vaccinating piglets, was equally impressive. No matter how chaotic the pigs were, she could always pick up a piglet with her bare hands, insert the thick needle, and pull it out. It was nothing special, just her practice.

▲Image source: Douyin @好端端的猪

In the comments section, the voices of doubt gradually died down, and netizens all respectfully called him "Jade-faced Butcher", "Pig Girl", "Pig Castration Maniac". But the most accurate name, I think, is "Egg Removal Expert".

3. Beauty + showmanship: a new path for female internet celebrities

As the "good-natured pig" became popular, netizens couldn't help but think of the "sheep girl" that was popular before. Last year, Douyin blogger "Grey Wolf's Sheep" quickly became popular and became the top streamer on Douyin by showing a sheep in 8 minutes.

▲Image source: Douyin @灰太狼的羊

In contrast, the two have similar ways of becoming popular. Both are beautiful women with sweet looks and possess unimaginably strong and hardcore skills. They simultaneously satisfy the two major factors of Internet popularity: beauty and curiosity, and leverage the attention of the Internet with extreme contrast. In an era where appearance is justice, beautiful women have always had the potential to become Internet celebrities. However, "wooden beauties" with only good looks can easily make people aesthetically fatigued.

When beauties are no longer weak and can "kill all around", their impact is like "Lin Daiyu uprooting a weeping willow and Xue Baochai punching Zhen Guanxi" , which makes it more likely for female internet celebrities to become popular. After all, whether it is sheep or pig, the skills and courage involved are difficult for ordinary people to do. In fact, this unusual internet celebrity track is being copied.

The Douyin celebrity "Li Li Oh" with a cute little girl face became popular in May last year for a video of her catching a snake with bare hands, and was called "Snake Catching Girl" by netizens. Since then, most of her works are content that is in stark contrast to her appearance and figure, such as herding cattle, catching fish, moving bricks, planting rice, raising chickens, etc. At present, Douyin has accumulated 1.355 million fans and received 15.598 million likes.

▲Image source: TikTok @黎部落哦

Another internet celebrity, “Iron Bone Zeng Zeng”, who is known as the “Super Strong Girl”, has attracted attention for her great strength. In the videos, “Iron Bone Zeng Zeng” often dresses up as a maid and calls herself a “quiet little girl”. Her innocent eyes and cute face give people a gentle and lovely feeling. But in the next second, she will be like a man, crushing an apple with bare hands, splitting a durian with one hand, carrying half a pork on her shoulder, and holding her uncle in a princess hug... easily and effortlessly.

▲Image source: Douyin @铁骨曾曾

She also played with Lin Daiyu's meme herself, cosplaying as Lin Daiyu, and then lifted an electric tricycle with one hand, picked up a large tripod with both hands, and pulled up a weeping willow tree in a meme-like manner.

▲Image source: Douyin @铁骨曾曾

With a small body but huge strength, "Tiegu Zeng Zeng" has shot a series of interesting works, and has gained more than 442w fans on Douyin, with 5364.5w likes.

It is worth mentioning that the "Ganyang Girl" whose personality was overturned due to emotional disputes at the beginning of this year has recently returned with the account "Ganyang Huiran of Gray Wolf" and has once again become a Douyin blogger with millions of fans. In her works, she catches fish, picks grapes, digs sweet potatoes, and of course, the familiar Ganyang. This shows that for female Internet celebrities, skills such as "Ganyang" still have traffic value that is not easily abandoned.

▲Image source: Douyin @灰太狼的羊惠然

At the same time, I also noticed that Internet celebrities who follow the "beauty + showmanship" route tend to be more like rural bloggers. This may be because in the vast rural areas where people return to nature, they have more room to display their skills, such as castrating pigs, killing sheep, catching snakes, and fishing. There is an endless supply of materials.

At the same time, they have inherited Li Ziqi's philosophy to a certain extent: beautify the countryside. They make the smelly pig farm fashionable and the cruel sheep-raising process humorous. They tell people that even a countryside with a lack of entertainment facilities is full of fun. This is the antipathy required by their character setting, and it also allows people to understand the countryside from another perspective and break the stereotype of the countryside.

Relying on appearance and talent. Bringing fans not only aesthetic enjoyment, but also emotional attachment, I think this is the value of this type of Internet celebrity. References:

New list: "Good Pig" gained over 1 million followers on Douyin in a week, "Elegant Pig Farming" series became a hit; "Li Ruru" gained over 90,000 followers on Xiaohongshu | Weekly ranking of followers

Author: Su Ziqiu

Source: WeChat official account: "Internet Brand Officer (ID: szwanba)"