Where can I find Amazon's sell-through rate? How can I check my sales volume?

Merchants who open stores on Amazon will basically look at some key data indicators of the store. These data indicators can directly reflect the store's operating conditions. For example, many merchants will look at Amazon's sales rate. So where can you see the data of Amazon's sales rate?

How to check Amazon sell-through rate?

1. If you are a seller, you can directly enter the keywords you want to find the product in the search bar to view the sales ranking of the product.

2. Log in to the official website of Amazon platform directly, select a product you want to view on the platform page, and then click on the product to enter the product page. Scroll down to find the Product Details page of this product: you can see the column Amazon Best Sellers Rank, which indicates the seller's product sales ranking in the entire category. One thing to note is: when logging in to the official website of Amazon, it is best to use an independent or dedicated network to log in to the official website, so as to avoid Amazon's account being associated with a dead account, and you may not be able to log in to the account in the future.

3. Determine the product’s Amazon sales volume through the sales rankings on the Amazon platform:

The first method to query sales is to predict through Amazon sales rankings. You can analyze through product rankings, and through the analysis of products on the rankings, you can clearly know the market share of these products on the Amazon platform. Of course, this is only based on the data of the Amazon platform to evaluate sales. Sellers can also make judgments based on relevant information in LISTING, upload time, product category, etc. to check product sales through comprehensive rankings.

Another way is to query the sales ranking of products through the sales analysis tools supported by the Amazon platform. There are quite a few tools available for querying product sales on the Amazon platform. In addition to querying the sales data of a certain product, it can also search for data including but not limited to product sales data, store traffic, and profit and income data for the seller's store, etc. Based on the data provided by the Amazon API, it can help sellers understand the sales of related products and help sellers clearly find the sales ranking of products.

There are quite a few Amazon sales query tools on the market now, and some of them are pretty good, such as Jungle Scout's plug-in tool, the Chrome Extension, which is Jungle Scout's sales forecasting system. The plug-in account is not bound to the Amazon account, but sellers can install the tool on the Chrome browser and fill it in according to the product page or search result page you are browsing, so as to capture the sales data, BSR ranking, inventory information, product reviews and other information of competing products in real time, and provide accurate estimated data. The plug-in mainly has two versions, the professional version and the simplified version, and their functions and interfaces are also different.

4. Add shopping cart evaluation method:

When you pay attention to a listing and want to know how its sales are, you can also evaluate it by adding it to the shopping cart. We can directly add the listing to the shopping cart, and then change the purchase quantity to 999. If the seller does not actually have that much inventory, the system will give a prompt.

Assume that the system prompts that there are only 386 items in stock, then you can know that the current inventory of the listing is only 386. Test again at the same time on the second day, and the same on the third day. After testing continuously for about a week, we can basically know the average daily sales of the listing based on the changes in inventory quantity.

However, if the seller sets the Max Order Quantity when publishing the product, or the seller's actual inventory quantity is greater than 999, it will not be possible to test the sales volume by adding the product to the shopping cart. In this case, we can try method 4. When you pay attention to a listing and want to know its sales volume, you can also evaluate it by adding it to the shopping cart. We can directly add the listing to the shopping cart.

I have shared with you how to check Amazon's sell-through rate. You can see that there are many ways to view the data. You can choose according to your preferences. Although the methods of viewing the sell-through rate are different, the data source is the same, so you don’t have to worry about data errors.

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