If you copy the benchmark account well, you will make money.

When it comes to learning from benchmarking accounts, many people may not find accurate benchmarking accounts because in the process of finding, we are prone to fall into the misunderstanding of only focusing on the content angle. So, how can we find benchmarking accounts more accurately? After finding an excellent benchmarking account, how should we proceed to the next step? Let's take a look at the analysis in this article.

99% of people have made a mistake when it comes to referring to benchmark accounts!

The mistake is to only focus on the angle of popular content and ignore the angle of making money.

Excellent peers are your best teachers, and this also applies to the self-media industry. After you decide what kind of account you want to create, you can analyze accounts on the platform that are in the same track as you and have a high degree of fit in presentation format, content positioning, and monetization direction.

Well... this is what is called finding peers in the field and benchmarking accounts.

The most taboo thing when doing self-media is to work in isolation. When you think something is very useful, it may have already been outdated in the market, or it may be just for your own pleasure.

Find benchmark accounts to learn from others' strengths and refine your own differentiation points.

Learning from excellent benchmarking accounts is also to quickly understand the needs of target users, and then copy the benchmarking hot products and money-making models, so that you can save more time and effort in creation and business and get results faster.

01

So how can we find the benchmark accounts accurately? (General method for algorithm content platforms)

My teacher who has reached the ceiling of knowledge payment said: manually finding matching accounts is the most accurate method.

What does it mean? Three steps to explain.

① Search keywords

First, by searching for several vertical keywords, you don’t need to read or click on the search results. At this time, your user behavior has been recognized and recorded by the system.

② Manual brush recommendation page

Next, you can go to the recommendation page manually every once in a while. At this time, under the recommendation algorithm, you will be pushed content related to the keyword field you searched. When you see good similar accounts, you can take other actions (click, like, comment, collect, etc.) to let the system deepen your preference for this type of content.

③ Analysis and benchmarking

When you find an account with a high degree of fit, you can analyze and record the benchmark account from aspects such as user positioning, business positioning, personality positioning, content positioning, presentation form, traffic diversion method, and conversion link.

Why do we need to start with the recommendation algorithm and find a benchmark?

Because the content results of the account you can find by manually searching are probably not the content that is currently circulating, that is, it is not popular at the moment. Why would you imitate the content that is not circulating and has no popularity?

Therefore, the real benchmark account you are looking for should be the account that is being promoted by the system.

I'll tell you the truth, it's usually hard to find a perfect benchmark account. So, the perfect solution is:

A benchmarking combination of content popularity + money-making model.

Right now:

• Find accounts A, B, and C with high content popularity (good script structure, eye-catching titles, and in-depth content)
• Find an account that can make money

To put it simply, find multiple accounts with good script structure, eye-catching titles, in-depth content, and the ability to make money, and combine their advantages into your own account (of course, ABD or AD may be enough).

02

So after finding an excellent benchmark account, how should we make good use of it?

1. Find content materials

If you are a self-media person, you must know that hot products are repetitive. Through benchmarking accounts, we can find a lot of popular content materials to see what topics and perspectives they are using to share, and find out what kind of content can attract precise users and have strong conversion power. Then you can replicate the logic of the hot products.

2. Provide creative inspiration

We need to see what those accounts that are doing well and making money are doing. We cannot copy their content, but we can get inspiration from their content.

For example, borrowing the presentation format, there is a very popular massage parlor account on Douyin, where she talks to customers about female emotional content in a massage parlor setting; so if you are a restaurant owner, you can learn from her scene presentation format. Don’t talk about it in the office, which makes people feel no sense of immersion, but present the content in a restaurant setting.

3. Analyze the script structure

When drawing on the content of benchmark accounts, it is particularly important to analyze the script structure; if an account suddenly has a video with tens of thousands of likes, in addition to the good topic of the content, the script structure of the content is also worthy of your in-depth analysis.

You can analyze why the video is popular, and disassemble a complete script structure from the beginning, middle, and end of the content copy. Then put your own content into the structure, and it is likely to go viral.

4. Money-making model

In a field, there are always peers who can make a lot of money and some who don’t make much money; then you can directly benchmark those who have already succeeded and are making a lot of money, see what products and methods they use to make money, and then you can copy them.

It would be foolish to think of something new and different when facts have proven that it can be successful.

5. Conversion Model

When you encounter certain bottlenecks in the front-end and back-end, the best way is to run the entire link of the benchmark account.

Because he has probably encountered the same problems you have. Since he can run a closed business loop and make money, you can use the user's perspective to explore what strategies he used to solve the problems you encountered. Then reuse them in your own business, and you will most likely succeed.

It is not shameful to directly refer to or borrow from others, but it is shameful to copy them and still not make any money...

For accounts with strong earning ability, in addition to what is displayed on the front end, its overall business structure and back-end business links are worth your in-depth analysis.

Finally, after the above content, you should know how to find benchmark accounts and how to use them well. Finding a good benchmark account is also a shortcut for us to avoid pitfalls and quickly run through the business closed loop!

Take the best things made by your excellent peers and use them yourself.

Therefore, no matter what industry you are in, as an ordinary person looking for a benchmark, you should not just stay on the surface of the content form and product form, but should conduct in-depth analysis and reference to the business model and business chain that can enable him to make money.

Author: Lao Qi, public account: Qishu Entrepreneurship Circle