What is the Amazon warehouse entry deadline? How can I find out?

2022 is already halfway through, and the horn of hot sales has been sounded. July 1st officially entered the peak season of the second half of the year, whether it is Amazon Prime Day in mid-July, the back-to-school season in August, Black Friday Cyber ​​Monday in November, Christmas in December... With waves of hot traffic coming, experienced sellers have begun to prepare and ship according to the marketing hot schedule in the second half of the year!

In addition, some specific promotions will require sellers to deliver goods to the Amazon fulfillment center (i.e. FBA warehouse) before the "warehouse entry deadline". Sellers must be aware of this in a timely manner and never miss these important notifications that can help you to increase sales!

1. What is the warehouse entry deadline?

The warehousing deadline is a date for a specific promotion that requires the goods to be warehoused before a certain date.

① Generally, only large-scale promotional events have warehouse deadlines, such as Prime Day, Black Friday and Cyber ​​Monday. If you know of such events with warehouse deadlines, it is recommended that you actively participate and be prepared for the explosion of orders!

② Amazon's fulfillment center (i.e., FBA warehouse) does not distinguish whether the goods are promotional inventory or general inventory. Therefore, under normal circumstances, regardless of whether your goods are put into storage before the warehouse entry deadline, Amazon's fulfillment center (i.e., FBA warehouse) will receive your shipment.

③ The reason for setting the warehouse entry deadline is that compared to daily, a large number of sellers will prepare more inventory for the big promotion. Concentrated shipments may significantly slow down the warehouse receiving/shelf speed, resulting in missing the big promotion. It is recommended that sellers complete the arrival of goods before the warehouse entry deadline recommended by Amazon. Goods that enter the warehouse later than this date can still be entered, but there is no guarantee that they can participate in deals and other activities in time.

2. How to know the warehouse entry deadline?

Participating in large-scale events is the shortcut to explosive sales, no doubt about it! Knowing the warehouse entry deadline in a timely manner is the first step to explosive sales. Sellers can:

① Contact your account manager to inquire about the warehousing deadline for a specific promotion;

② Check the emails from the registered Amazon mailbox with the suffix @amazon.com or @sell.amazon.com;

③ Go to the "News" section of the seller platform to view it.