How to build your personal brand IP from 0 to 1

Building a personal IP may bring you more benefits. So, if you want to build your own brand IP, how can you do it? In this article, the author summarizes the solution path for building a personal brand IP from 0 to 1. Let's take a look.

In this era, personal brand IP is becoming more and more important.

When the environment changes, the company may not be able to succeed, and the products may not be able to succeed either.

Only personal brand IP is everlasting, and personal brand will become more and more valuable as time goes by.

For ordinary people, if they can create a personal brand IP, their income will double and their life path will begin to change.

So how do you build your personal brand IP from 0 to 1?

Step 1: Vertical positioning, find your market segment

When building a personal brand, you must have positioning, and it must be vertical positioning.

Vertical positioning needs to be considered from two aspects:

1. What types of users do you want to attract?
2. What kind of content do you want to present?

There are three more points to consider:

1. You like it.
2. What you are good at.
3. Close to money.

Therefore, vertical positioning is very, very important, because only if you position yourself vertically can you attract the target users you want to attract.

Also do keyword research. Don't go all-in right away. You can choose a market that is less competitive but still has room for profit. For example, "weight loss" is a keyword with huge competition, but "yoga weight loss" is much better.

Step 2: Find a benchmark

Finding benchmarks within the industry or field is an important part of building a personal brand.

The benchmark objects should be individuals or companies that are very successful in this field. We can learn and draw lessons from their experiences and practices.

By imitating and learning from their practices, you can accelerate your growth and gain valuable experience.

Step 3: Analyze the users of the benchmark object

Analyze the needs and expectations of your benchmark targets by gaining a deep understanding of their users.

Understanding your target users will help you better position your brand and provide targeted solutions.

Step 4: Output content

Accumulate your own fans by producing content, continuously sharing, continuously benefiting others, and continuously providing value.

Step 5: Discover user needs, pain points, and problems to be solved

In the process of building a personal brand, it is crucial to understand the needs and pain points of users.

When you have your first batch of readers or users, you must get very close to them, deeply understand their needs, solve various problems for them, and make friends with them. These people's feelings and feedback will determine whether you can continue to grow.

Step 6: Provide your solution

Your solutions are the most important part of building your personal brand.

What are their needs, pain points, and problems to be solved, and what is your solution?

How is your solution different from others and what makes it better?

Step 7: Think about monetization methods

You need to think about how you monetize your business.

Step 8: Create a hit product

Create a hit product based on the target users’ needs, pain points, and problems to be solved.

This hot product can be a real product or a virtual product. The purpose is to quickly filter the target users. After the users purchase it, they will enter your private domain.

A WeChat account is not more valuable the more people it has. Secondly, you need to filter out truly valuable users by selling low-priced popular products and let them enter your private domain.

Step 9: Super Value Delivery

Because users pay for hot products, the prices of hot products are relatively low, so users will be skeptical.

At this time, you must ensure super value delivery, make him scream for your super value delivery, and thus establish a super trust relationship with you.

From half-belief to super trust, the purpose is to sell your high-priced products on the back end to him and encourage him to make more repeat purchases.

When building a personal brand, you must continue to learn, continue to improve your abilities, continue to improve your cognition, join some relevant circles, and never work in isolation, but go out and communicate.

Author: Lao Chen, public account: Lao Chen's deep thinking