Xiaohongshu's popular article routine [May]

With the rapid development of the Internet, local life and e-commerce on Xiaohongshu have emerged on Xiaohongshu. How to create popular products and package products has become another major problem. This article provides different solutions in various fields to this problem.

Recently, local life and e-commerce on Xiaohongshu have become popular on Xiaohongshu. How merchants can create hot products has become a difficult problem again. By creating hot products, brand exposure can be expanded. By continuously creating hot products and increasing brand awareness, business development can be promoted and more business opportunities can be obtained.

Many people think that it is very difficult to create a hit article on Xiaohongshu. However, in fact, it is not true. If you have a deep understanding of consumer needs and innovative ideas, it is entirely possible to create a hit article on Xiaohongshu.

Today, we have broken down 16 hot articles in 8 categories in May, including beauty, beauty and personal care, maternal and child care, food, travel, home furnishings, cute pets, and dressing up. I hope these hot factors can help all Xiaohongshu operators.

1. Analysis of the hottest articles on Xiaohongshu - Beauty
2. Analysis of the hottest articles on Xiaohongshu - Beauty and personal care
3. Analysis of the hottest articles on Xiaohongshu - maternal and child category
4. Analysis of the hottest articles on Xiaohongshu - Food
5. Analysis of the hottest articles on Xiaohongshu - Travel and Tourism
6. Analysis of the hottest articles on Xiaohongshu - Home Furnishings
7. Analysis of the hottest articles on Xiaohongshu - Cute Pets
8. Analysis of the hottest articles on Xiaohongshu - Fashion and dressing

1. Analysis of the hottest articles on Xiaohongshu - Beauty and cosmetics

Case 1: Raiding Ouyang Nana’s home and being crazy about it

The title of the popular article on Xiaohongshu: The title caught everyone's attention by leveraging the celebrity effect of Ouyang Nana, and the blogger said that it was widely recommended, which shows that he gained a lot and aroused everyone's curiosity.

The cover of the popular article on Xiaohongshu: The cover is a photo of the blogger and Ouyang Nana, which further illustrates the relationship between the blogger and Ouyang Nana. Secondly, a "secret" on the cover leaves people in suspense.

The hot article content of Xiaohongshu: The content is through the blogger visiting the home of a female star, showing a series of life to promote the product. This kind of promotion seems more real. When implanting the product promotion, it cleverly uses the same products as the female star and the products she uses in daily life to make a connection.

Comments on a popular article on Xiaohongshu: Someone in the comment section acted as a class representative and listed all the products recommended in the video. It can be seen that everyone has watched the video. Secondly, for the products recommended by the blogger, the audience’s usage experience is often more likely to be recommended.

Copy homework: Star appearances bring traffic, but it is not applicable to everyone. If you are a blogger with a smaller fan base, you can choose a blogger with a larger fan base to conduct a topic like "interviewing xxxx's family". The topicality + mystery can easily arouse users' curiosity, which is more friendly to the completion rate of the video and can also play an indirect role in seeding grass.

Case 2: Take a look, you can have a European and American small upturned nose with just a piece of tape

The title of a popular article on Xiaohongshu: The title says "Use tape to have a small upturned nose". You can have an ideal nose with just a piece of tape. Users are more interested in the low-cost operation. Everyone wants to have the dream nose without any cost.

Hot article on Xiaohongshu: The content shares how to fix the nose with tape and finally get a perfect nose. This seemingly perfect process is hard not to love.

Xiaohongshu's hot article review: The comment area has been full of birthday wishes for the God of Wealth, which is quite a contrast. However, it must be said that the blogger's note release time still has some heat flow.

Copy homework: The blogger attracted everyone's attention with the title. Using small things commonly seen in daily life, one can create a perfect nose shape, which is what many people with imperfect nose shapes need. The blogger grasped the pain points of this target group and solved the problem in a targeted manner without spending a penny, which attracted more users.

For content that requires skills, you can first display detailed results to users for reference, so that users will be more willing to browse notes and participate in interactions.

2. Analysis of the hottest articles on Xiaohongshu - Beauty and personal care

Case 3: Baby Curl or Baby Straight Eyelashes? Super Detailed Eyelash Extensions

The title of the popular article on Xiaohongshu: The title uses the form of a rhetorical question to give people who suffer from decision-making difficulties a wake-up call, and then explains the homework in great detail to introduce the following text.

The cover of the popular article: The cover shows and compares two types of eyelashes. Users can use the differences between the two types of eyelashes to understand which type they belong to, which can easily create a sense of comparison and understanding.

Hot article on Xiaohongshu: The blogger starts the article by saying that newbies don’t know how to choose eyelash extensions. The good thing about this is that it has captured everyone’s needs. There are also many things that everyone is most concerned about, such as price, durability, and the methods that are already chosen by the right people. What is shared is very detailed. As for the difference and choice between the two, the blogger also gives some reference suggestions, and everyone can just choose the one that suits them.

Comments on the popular article on Xiaohongshu: Everyone has expressed their approval of the blogger's beauty level. Many people have raised their own eyelash conditions in the blogger's comment area and want to get the blogger's advice. The blogger has also responded very actively. Secondly, everyone is sharing their own eyelashes, and the comment area is also very popular.

Copy homework: This type of suggestion notes by bloggers capture the audience's pain points, know what everyone wants to gain, or know what everyone wants to know, and use detailed comparisons to guide users to bring themselves into the story, and share from the aspects that everyone wants, which hits the heart of the people in need.

The content of the notes uses before-and-after comparisons, with useful information in the middle, so users will have a stronger sense of gain.

Case 4: The average person in Changfa Village has long black hair of 1 meter+! I want to learn from him

The title of the popular article on Xiaohongshu: The title uses numbers + events and exaggeration. Having thick black hair has always been the desire of many women. I want to see what methods the blogger has to achieve this kind of hair care.

The cover of the popular article on Xiaohongshu: The cover uses a long-haired short hair and the blogger's long black straight hair to create a strong contrast. Everyone wants to know how the blogger takes care of her hair, and secondly, they also want to know what the care methods for long and straight hair are.

Hot article on Xiaohongshu: The blogger shared a story about a village with long hair that he had encountered before. He found that the hair of the whole village was long, straight, thick, black, and thick. He then learned about the maintenance methods there, followed by the placement of products and the demonstration of methods. At the end of the video, the blogger also carefully reminded everyone how to distinguish the authenticity of the products.

Hot comments on Xiaohongshu article: In the comment section, everyone raised their hair problems and the blogger patiently replied to them one by one, and also gave some other suggestions to some questions from students.

Copy homework: The blogger has done a good job of creating demand for everyone in the early stage of sharing the product. This type of demand has always been relatively broad, so when the blogger explains everyone's problems and how to solve the product before implanting the product, it will not seem so abrupt at the beginning.

3. Analysis of the hottest articles on Xiaohongshu - maternal and child products

Case 5: The mother was pointed at by passers-by for wearing a sling, and her son protected her domineeringly

The title of the popular article on Xiaohongshu: The title describes a very controversial scene in today's society. Women's clothing has always been a standard that everyone cannot agree on verbally, and the son's domineering protection of his mother reflects how children will view this aspect in modern society.

The cover of the popular article on Xiaohongshu: the title is directly marked on the cover, and the cover is a mother wearing suspenders, which makes people want to click in to see how domineering the child is.

The content of the popular article on Xiaohongshu: The content shared a scene in which a passerby pointed out that the mother was wearing revealing clothes and the child responded domineeringly. It can be seen that the child’s protection of his mother at a young age is positive, and the behavior of the passerby did have a certain impact on both the mother and the child on the spot.

Comments on the popular article on Xiaohongshu: The comment section said that the child’s behavior was correct and that one should fight back when encountering malicious comments about oneself, while some people questioned the child’s behavior.

Copy homework: Social phenomena have always been a hot topic of concern to everyone, and there has always been a lot of controversy about women's clothing. The child knows how to protect his mother in such an environment, and everyone thinks that the child's reaction is very touching.

Case 6: Production Diary

The title of the popular article on Xiaohongshu: The simple four-word title really summarizes a lot of words, and many women can resonate strongly with it.

The cover of the popular article on Xiaohongshu: The cover shows the blogger’s status before, during and after pregnancy. A few simple puzzles show many different moods. Everyone wants to see what the blogger’s life is like.

The hot article on Xiaohongshu: The blogger recorded her entire pregnancy and delivery process through vlogs. While sharing her life, she also showed her happy life. The real process can easily bring everyone into that kind of life state, and it is hard not to envy. This is exactly what other people’s husbands and other people’s lives are in the eyes of many people.

Comments on the popular article on Xiaohongshu: Many people in the comment section said that they were moved by the blogger's life. For many people's pregnancy life, they may not have such a happy material life as the blogger, and more people lamented the blogger's difficulties.

Xiaohongshu copied homework: It is not easy for every mother, and the real life display can easily bring people into that state. Many people say that pregnancy is hard for women, and it is also because it is easier for people to empathize with women when they are most vulnerable. This gives many women some spiritual advice.

4. Analysis of the hottest articles on Xiaohongshu - Food

Case seven: 25 coconut eggs and 2500 service ~ Hey, I touched the coconut egg today.

The title of a popular article on Xiaohongshu: There is a 100-fold difference between the numbers "25" and "2500". It is difficult to connect the two together just by looking at the title, so people want to see what happened in between. The term "coconut muscle egg" is also relatively new.

The cover of the popular article on Xiaohongshu: The "handsome guy" and "touching abdominal muscles" on the cover are images that everyone can only imagine in their minds, and buying a coconut egg can actually allow you to touch abdominal muscles, which makes many people want to see how it is done.

The hot article on Xiaohongshu: The content shares the scene where the blogger went to the stall to buy coconut eggs and was conquered by the stall owner's gentle sugar-coated bullets again and again. He exclaimed that it was really good. He could feel the sweetness of the handsome guy and the happiness of the blogger through the screen.

Hot comments on Xiaohongshu: The stall owner showing off his charm is just a promotion of the marketing method. Whether it is flirting or promotion, it is very online, and the comment area has also set off a wave of "birthday wishes for the God of Wealth", adding a different landscape to the comment area. Copy homework: The flirting between the stall owner and the blogger is still very attractive. The sweet atmosphere makes it hard for people not to love it. For this kind of store exploration content, the highlight is the people, and the food is also a natural hot spot.

Case 8: Drink as much as you want without getting fat, tips on low-calorie milk tea like celebrities

The title of the popular article on Xiaohongshu: The title used the same items as celebrities to attract everyone's attention. For many girls, drinking milk tea without gaining weight is simply a super wonderful thing, so I want to see the blogger's opinion.

The cover of the popular article on Xiaohongshu: Drink as much as you want without getting fat. The big words are particularly eye-catching. How can you drink milk tea without gaining weight? Celebrities are famous for their body management. With the help of the celebrity hot spot effect, everyone's curiosity is attracted.

Hot article on Xiaohongshu: It was surprising that the blogger said earlier that drinking milk tea can help lose weight, but who doesn’t love these little tricks that allow you to enjoy happiness and maintain your figure? The blogger also provided ordering instructions for drinks, allowing people to order directly, and also provided an ordering guide, which you can really copy directly.

Comments on the popular article on Xiaohongshu: What everyone is concerned about in the comment section is not how to lose weight by drinking milk tea, but which milk tea will taste better when drunk with other drinks. Some people even tagged their friends and joked that they should drink milk tea together to lose weight. Copying homework: Using common sense to explain the villain will often bring good results, using the celebrity effect to attract everyone's curiosity, and the accompanying strategy can also be copied by the target group to get the same drink as the blogger.

5. Analysis of the hottest articles on Xiaohongshu - Travel and tourism

Case 9: Doesn’t anyone think that Ctrip is extremely suitable for travel guides?

The title of the popular article on Xiaohongshu: The title uses rhetorical questions to arouse everyone's curiosity, introduces the keywords "Ctrip Travel, Guide", throws out brand words, targets the crowd, and meets the needs of travel users.

The cover of Xiaohongshu's popular article: The cover has route options that provide an itinerary overview, allowing users to plan their own itinerary. It meets the needs of users, provides solutions altruistically, and is especially suitable for lazy people, with strong recommendation value.

Hot content on Xiaohongshu: The content shows a detailed route plan, including the location, duration, rating, transportation methods, and the distance between attractions, and even precautions. It expands the content that users want to see, and the content is also very comprehensive, giving everyone a lot of reference space and value.

Comments on the popular article on Xiaohongshu: Users in the comment section said that they were recommended by the blogger, and discussed the different optimization functions of the software, and even had different controversial opinions. Everyone has their own choices and arrangements for traveling, and the interaction volume of the comments has increased.

Copy homework: The blogger shares with users real feedback about the practical software he used for traveling, seizes the pain point that many people are not well prepared for travel guides, and directly implants the product. It also has a strong value of planting grass, and it does provide reference suggestions for the target group. Maintaining communication in the comment area also brings a good response.

Case 10: I found a hotel to take a vacation because I was tired.

The title of the popular article on Xiaohongshu: The title uses the title formula of emotional words + solutions, using emotional words such as "tired, vacation" to resonate with users, and "hotel vacation" arouses users' curiosity and creates suspense, which will make readers want to click to see what kind of hotel it is, making it highly recommended.

Xiaohongshu hot article cover: The cover shows the atmosphere of a room, giving people a feeling of comfort and quietness. The prominent memory points of the picture are vivid, allowing users to spontaneously associate and look forward to clicking in to see it, further echoing the title. Xiaohongshu hot article content: The blogger shows many things that users have done - eating, watching TV series, and lying down in a comfortable way, giving people a sense of freedom, comfort, and enjoying this relaxing environment. It hits the needs of users and hits the point of many people's relaxation and decompression methods in a high-pressure environment. It has played a substantial role in planting grass, and people can't help but like and collect it and are eager to try it.

Comments on the popular article on Xiaohongshu: Users in the comment area resonated with it, and there was a strong level of interaction between the blogger and users. Many users were looking forward to the idea of ​​a happy and comfortable liberation, but some people had different controversies about the blogger's approach. Some people thanked Amway for the hotel place, some people tried to dissuade him from buying it, and some people even questioned the operation. However, the blogger's starting point was good, it's just that everyone has their own choices and arrangements for traveling, and the interaction of the comments increased.

Copy homework: In today's fast-paced society and the situation of internal competition, people often need to combine work and rest and adjust their mindset. Then the blogger shows his way of decompression from his own perspective, which arouses people's resonance and provides new solutions for relaxation. It has the significance of planting grass and also gives everyone space and value for reference.

6. Analysis of the hottest articles on Xiaohongshu - Home Furnishings

Case 11: 37-square-meter home | First-person view of my super-mini bedroom

The title of the popular article on Xiaohongshu: The title uses a digital "37 square meters" mini bedroom to attract people, arouse users' curiosity, and make users want to click in to see how such a small bedroom is decorated.

The cover of Xiaohongshu’s popular article: The cover shows a bedroom with a bed placed in the sleeping position. This approach is in contrast to what many people do in real life, but it also echoes the theme and arouses users’ curiosity.

Hot content on Xiaohongshu: The blogger’s video shows the scenes of each cleaning, mentions the problem of how to clean the dirt and grime on bedding in a wrapped space, and cleverly implants a mite removal instrument. The topic selection brings its own topic traffic, meets user needs, has high grass-planting value, and ordinary people can learn from it.

Comments on the popular article on Xiaohongshu: The blogger’s setting questions at the end of the article prompted everyone to answer in the comment section. Users were recommended the product and agreed with the blogger’s comfort of the enveloping space, feeling very safe, which resonated with everyone and increased the amount of interaction.

Copy homework: Many people have their own opinions on the transformation of the space when renting a house, and the blogger chose the topic from the small space of 37 square meters of his own transformed bedroom. The topic has a wide range of users, and such topics also have hot traffic. Appropriate product Amway can get substantial reference suggestions, and users can be recommended to buy and copy it into their own lives.

Case 12: 3 tips to keep you cool in summer, reducing the temperature by 20 degrees

Hot article title on Xiaohongshu: The title uses the title formula of number + solution + result, and contains the keyword "direct drop of 20 degrees". The title directly targets the crowd, captures the pain points of people in different regions with extremely hot climates and heavy sweating, hits the user's needs, and further arouses the user's curiosity about what the three methods are.

Xiaohongshu hot article cover: The cover features a blogger and product display, with the words "Sweating Star" and "Self-help Guide" prominently displayed. The topic selection covers a wide range, directly targets the target group, hits the user's pain points, and also echoes the title. Xiaohongshu hot article content: The blogger provides solutions to the summer "common problems" of "dry mouth, sweaty hands and feet, and sweating when going out". Each solution is presented in detail, and the product recommendation is cleverly implanted, which is very attractive and makes users with the same troubles want to try it out.

Comments on the popular article on Xiaohongshu: The blogger set up questions at the end of the article, which attracted many people to answer in the comment section. The blogger's recommendations were realistic and met the needs of many readers. Netizens in the comment section asked the blogger about the link and price of the product, and the product recommendations were strong. They also said that the blogger's sharing came at a very timely moment for them. This type of notes can often solve people's troubles with sweating.

Copy homework: The blogger seized the opportunity of the hot weather in the current season and the need for cool and refreshing things to solve the pain point. The topic he chose has a wide range of users. Such topics also have hot traffic, and the appropriate product Amway can get substantial reference suggestions. Users can be recommended to buy and copy it into their own lives.

7. Analysis of the Hottest Articles on Xiaohongshu - Cute Pets

Case 13: The puppy who grew up at sea almost vomited when he came ashore for the first time

The title of the popular article on Xiaohongshu: The blogger uses the process of events + results to start the narrative, connecting the events that happened to the sea lion that "grew up at sea" and "vomited for the first time on shore", which aroused the readers' curiosity and created suspense, making readers want to click to see what happened.

The cover of the popular article on Xiaohongshu: The cover shows a sea lion with an uncomfortable expression sticking out its tongue in the car, showing the situation of "not acclimatizing" when it first comes to land. It makes people feel a little distressed for a moment, making users want to see how this series of behaviors happened, which also echoes the theme.

Hot article on Xiaohongshu: A blogger came to pick up a sea lion and tried to bring it ashore and back to its home in the north. The sea lion was very happy and agitated on the boat. It did not listen to commands on land and was not used to the climate in the car later, which formed a sharp contrast. This contrast effect made people laugh and used a more humorous dubbing to describe that the sea lion was actually carsick. The picture and text content cleverly mentioned the implantation of the product collar and back, giving people a sense of reality.

Comments on the popular article on Xiaohongshu: Everyone left messages in the blogger's comment area, and they all helped the blogger's fur seal to "give advice" on motion sickness. The blogger and users have strong interaction, which increases the stickiness between fans and bloggers. Copy homework: The blogger used this pet topic to attract a series of pet lovers to watch. The fur seal's discomfort after the first landing and the subsequent life situation stimulated everyone's desire to explore. How to make pets adapt better can be cleverly implanted with better auxiliary products, because the topic of caring for animals has always been a hot topic, and the reference value is still quite large.

Case 14: Thank you my cat! I realized that I sleep in the garbage dump every day

The title of a popular article on Xiaohongshu: The title uses emotional words + event results to unfold the narrative. The blogger talks about what happened between "Thanks to my cat" and "Who is at the garbage dump every day", which arouses the readers' curiosity and creates suspense, making readers want to click to see what happened.

The cover of a popular article on Xiaohongshu: The cover shows the blogger cutting open the mattress, with the words "Help, the cat peed on the mattress", which arouses readers' curiosity. What happened between the cat and the mattress, and what is the connection between it and the title?

The popular content of Xiaohongshu: The blogger talked about how the cat urinated on the bed when it was in heat, and he tried many methods but couldn't get rid of the odor. The blogger simply changed the mattress and evaluated how dirty his own mattress was. The blogger used his own experience to highlight the mattress problem, which was authentic and directly targeted the crowd. He then promoted the benefits of changing his own mattress, the advantages for the cervical spine and easy disassembly, etc. It had high grass-planting value, and the appropriate product placement received substantial reference suggestions.

Comments on the popular article on Xiaohongshu: The blogger set up questions at the end of the article, which prompted everyone to answer in the comment section. He also pinned the exclusive size and link of the product to the top. Users were curious about the price of the mattress and joked about their own cats. The interaction between the blogger and users increased.

Copy homework: The blogger uses the topic of pets as the entry point. The topic covers a wide range of people, not limited to home people or pet people. It solves the user's pain points and softly implants products, which will not make users feel disgusted and serves as a reference suggestion.

8. Analysis of the hottest articles on Xiaohongshu - Fashion and dressing

Case 15: Elderly and mini sisters, please come in! The gratitude bra is here! !

The title of the popular article on Xiaohongshu: The title targets the right group of people, and can be used as a reference for women with small breasts. The emotional word "Bao En Bra" shows that the blogger responds to the questions asked by fans in the comment section. It not only maintains the stickiness with fans, but also arouses the curiosity of new users, who want to find out more.

The cover of the popular article on Xiaohongshu: The cover shows the contrast of the puzzle of the blogger recommending a bra, and is accompanied by a picture of "Thousands of people in the comment area asking, "They all want a bra." The product is recommended directly, locking in the positioning of the target group. It is highly recommended and echoes the theme, attracting users to click in to see how the blogger feels wearing the bra.

Hot article on Xiaohongshu: The blogger compared herself in pajamas and a push-up bra to immediately tell everyone that she has small breasts. She also demonstrated the advantages of this product, identified the target group, and hit the pain points of users. This kind of directly recommended product makes people want to try and place an order to see if it is as good as the blogger said.

Comments on the popular article on Xiaohongshu: Netizens in the comment section were all recommended by the blogger and were asking for the link. The recommendation was realistic and met the needs of many readers. Even the blogger’s outfit was recommended. More people also commented and bought the products and gave feedback. The comment section exploded instantly and the interaction in the comment section increased.

Copying homework: The blogger directly recommends products from the perspective of her own small breasts, which is more authentic and hits the user's pain points. The solution she provides is to meet the needs of the female group, so that everyone can get substantial reference suggestions from the blogger's notes and directly copy them into their own lives.

Case 16: Is this really a 40-year-old wig? ? It’s too real

The title of the popular article on Xiaohongshu: The title introduces the title formula of number + result. “Forty” and “too real” indicate the cost-effectiveness of the product, making people curious to click in to see how realistic this wig is.

The cover of a popular article on Xiaohongshu: the blogger takes a selfie in the mirror showing her hair. The blogger’s good looks and the atmosphere of the selfie made many target groups unable to help but click in to take a look and respond to the theme.

Hot content on Xiaohongshu: The blogger takes selfies from the front and side, and shows live pictures and product links, which directly meet the needs of users. The real and affordable products are more appealing to people to try them out.

Comments on the popular article on Xiaohongshu: Users in the comment section were strongly recommended by the blogger. Users showed pictures of the products they bought, and many even wanted the blogger to make a tutorial to show them how to trim hair. The interaction between the blogger and users was strong, and the amount of interaction increased.

Copy homework: The blogger directly recommends single products, which can better plant seeds in users' minds. Such affordable and realistic pictures will make users eager to try. In addition, the blogger narrates what everyone wants to see, and the content is also quite comprehensive, giving everyone space and value for reference.

IX. Final Conclusion

Today, this article explains how to create explosive articles from 8 categories. Of course, if different methods of different categories are used in your category, they can also be directly applied. In the process of creating explosive content, you also need to pay attention to the changes in Xiaohongshu's algorithm and traffic. You must maintain your attention on the Xiaohongshu platform and adjust the content strategy and direction at any time. Only by constantly learning and improving your marketing capabilities on Xiaohongshu can you better use the Xiaohongshu platform to obtain more traffic and sales.

Author: Zhuang Jun

Source: WeChat public account: "Zhuang Jun"