How to set the base currency of Shopee? How to operate Shopee?

Friends who are engaged in cross-border e-commerce should all know Shopee. If merchants want to settle in Shopee, they must choose the site they want to build. For cross-border transactions, each country uses a different currency, so the corresponding currency needs to be set. So how do you set the base currency of Shopee?

1. How to set the base currency of Shopee?

The system will convert the prices of store products based on the exchange rate between the base currency and the local market currency. The prices of store products can be modified at any time. Select the base currency (CNY/USD), and then set the market exchange rate (i.e. the exchange rate between the base currency and the local market currency) and other price factors. The market exchange rate and other price factors can be modified at any time, but once the base currency is selected, it cannot be modified.

Add global products in China Seller Center >> Global Products and set prices (in base currency); in China Seller Center >> Global Products >> Select Publish Store Products to publish global products to the stores on each website (store product prices are in local currency).

2. How to operate Shopee?

1. Do a good job of store positioning. No matter what store you are planning to operate, there will be certain main business areas, such as: the main product types, the main consumer groups and markets of the store, the characteristics of the store, etc. If you want to do a good job of refined operation during operation, you must first do a good job of store positioning. When the store is positioned well, the store operation can get a good direction.

2. Product keyword optimization. Keywords are the most direct display part when buyers search for related products, and high-heat search terms can attract sellers' attention; the higher the weight of the keyword, the higher the exposure of the corresponding product will be, the more customers will be attracted, the more traffic the store will get, and the conversion rate can be improved; and products with good tags will be pushed to consumers first.

3. Careful product selection. It is reported that many Shopee sellers do not ship a large number of items, but because of the large number of SKUs, they also have a large amount of inventory, which occupies a large amount of funds. However, in the process of selling, a considerable number of products cannot be sold, or even if they are sold, they do not bring profits, resulting in inventory backlogs, low capital turnover and increased costs. Therefore, for cross-border e-commerce sellers, try to choose items that are easy to ship, have low shipping costs, and can be shipped quickly, so as to reduce costs and increase overall profits through high capital turnover.

When opening a store on Shopee, it is actually a very good choice to create a store group, because by establishing a store group, it can also effectively help us reduce operating costs and increase store sales.