How to prevent copycat sales with Amazon Brand Registration? What is the method?

For Amazon merchants, one of the biggest concerns is that the products they have painstakingly selected and the perfect listings they have put a lot of thought into are copied by others. So how can Amazon brand registration prevent copycat sales? The following is an introduction.

How to prevent copycat sales with Amazon Brand Registration?

It should be noted here that trademark registration is only the first step in listing protection. It does not mean that everything will be fine and you can sit back and relax after registering the trademark and filing it. There are still many things to do.

Generally speaking, after registering a trademark and filing it, if you find that your listing is being copied, you should send a warning email to the copy-seller as soon as possible. Many copy-sellers do it unintentionally, and will delete the listing after receiving the warning email.

As for the sellers who ignore the warning and continue to stubbornly follow the seller, the listing creator can quietly place a Test Order with his own account. During the ordering process, there is no need to make it public. The delivery address can be any local address of the site. When you see the follower shipping the goods, don't rush to notify the follower that you have placed a test order, etc. Wait a few days before notifying the follower (to prevent the follower from placing an order in your own store and filling in the address you filled in the test order).

If the follower remains indifferent to your test order and does what he wants, you can submit the order number and product pictures to the platform customer service and complain that the follower is selling "fakes". Note that they are selling fakes! As for how to take product pictures without receiving the product, you know this.

If the platform customer service removes the listing of the copycat buyer based on your complaint, the result is naturally gratifying. However, in many cases, due to insufficient evidence provided by you, unclear content of the email, etc., Amazon customer service may reply to you "Unfortunately, based on the evidence you provided, we have decided that we cannot delete this listing after evaluation", etc. In the face of such a result, don't be discouraged. We can take other methods to continue to expel the copycat sellers.

1. If you already have a trademark certificate, you can file a complaint with Amazon as a trademark holder.

2. If you have not yet obtained the trademark certificate, you can also send a warning email to the copycat seller if Amazon does not handle it.

Of course, even if all the above methods are adopted, they may not be able to effectively expel them. There are all kinds of birds in the forest, and there are always some black-bellied ones that are not afraid of anything.

Then, try the following method:

1. If the seller ships the goods through FBA, you can use a small account to bid all the products at once (or multiple small accounts) before the daily sales peak;

Second, if the other party ships the goods by themselves, select the products shipped by FBA in their store and purchase them all at once with a small account every day;

3. Use a fake account to place an order for a listing that you copied, and leave the delivery address as the address of a local law firm. Then, a few days after the copycat has shipped the product, send an email warning that you have contacted a lawyer and will file a lawsuit against the copycat in the local area.

4. Use multiple small accounts to purchase other products from the copycat store in multiple batches, then apply for returns one by one, leave negative reviews (both Feedback and Review), and drag the other party's account into the quagmire.

Evildoers need to be punished by evildoers, but the process of punishment often "hurts the enemy by a thousand and hurts oneself by eight hundred", so what should we do?

The best way to prevent copycat sales is to enter the upstream of the supply chain and make some micro-innovations in product design from the product development stage, such as unique colors and styles. Only when you are unique can you not be copied. Now everyone is clear, right?

Recommended reading:

What should I buy when opening a store on Amazon? How to create a store group?

Is a credit card required to open a store on Amazon? What are the benefits?

Can I open a store on Amazon without a legal person? How to operate a store?