Fans surge! WeChat "Ask a question", a must-do traffic outlet in 2023

WeChat has added a new section called "Ask a Question". The emergence of "Ask a Question" will greatly promote the linkage between the public and private domains within the WeChat ecosystem, and also provide a tool for millions of creators to leverage the public domain . So what exactly is "Ask a Question"? How to do it?

Many friends may have noticed recently that a new section called "Ask a Question" has been added to the "Search" page of WeChat.

Some people compare it to the WeChat version of Zhihu, but I think it is more powerful than Zhihu. Backed by the huge WeChat ecosystem, it has no worries about users and traffic. As long as it is done well, the opportunities are immeasurable.

Today, WeChat's "Search" has over 800 million monthly active users. The emergence of "Ask" will greatly promote the linkage between public and private domains within the WeChat ecosystem, and also provide millions of creators with a tool to leverage the public domain.

So what exactly is “Ask a Question” and how can we do it?

1. Why is it necessary to “ask”?

The most important reason for doing "Ask a Question" is naturally traffic.

Now, whether you are creating graphic content or short videos, how to obtain more traffic is an eternal problem . The emergence of Ask undoubtedly provides an excellent opportunity.

Currently, "Ask a Question" is within the "Search" section. You should know that SouYisou currently has over 800 million monthly active users!

Moreover, the weight of "Search" is very high . When searching for a certain content in WeChat's "Search", the answers in "Ask" will be displayed first, which is much higher than video accounts or official accounts.

More importantly, asking questions has a natural advantage in attracting traffic to video accounts and public accounts.

First of all, you can ask a question to connect to the video account. You can directly add the content of the video account in the answer (provided that you have bound your own video account), and the user can also directly enter the interface of the video account after clicking.

Secondly, when a user likes the answer, a follow window will pop up automatically, and the user can follow the video account or the public account, and the answerer can switch identities freely. Especially when your answer goes viral, the conversion and fan increase effect will naturally be high.

Therefore, the answer is to establish contact points in the official account and video account in advance to complete the next step of traffic diversion.

In addition, "Ask a question" belongs to "search traffic", so the users it brings will be relatively accurate and have a long-tail effect. Today, few people may read your questions and answers, but over time, with more likes, the exposure will naturally increase.

As long as you answer enough questions, you don’t have to worry about lack of traffic. Many people have achieved a sharp increase in fans in a short period of time by using this channel.

Although "Ask a Question" is still in its infancy, it may be possible that "Ask a Question" will be independent in the near future. In addition, there are still many blank areas at present, which are opportunities that cannot be missed!

2. 10 tips to tell you how to "ask"

Ask a Question is still in the internal testing stage. The "Ask a Question" entrance for many people is not directly displayed, and some small methods are needed to activate it.

Specific path:

1) Click "Discover"

2) Click "Search"

3) Click on a topic at random

4) After returning, the "Ask a question" entrance will be displayed

So how do we ask this specifically? Here are 10 tips for your reference.

1. Number of answers

Previously, there was no upper limit on the number of questions that could be answered, but in July, it was adjusted to 20 questions per day . This shows that the wild growth period has passed, and we need to win by quality, and try to choose more valuable and explosive topics.

But don’t underestimate 20 posts a day. That’s 600 posts a month, which is still a lot of work. Try to plan well.

2. Answer quality

If you want your answer to go viral, quality is key, and you need to provide valuable content . It’s best to keep it relevant to your field, because the more accurate the traffic you get later, the better.

There are a few principles to refer to:

1) Keep it original! Keep it original! Keep it original!

2) Easy to understand, no need for long speeches

3) The suggestions should be pertinent, effective, practical, and inspiring to readers.

3. Pay attention to the layout. You can use 1.2.3 to state the content in sections instead of just one long section with a lot of content.

In addition, don’t rely too much on AI-generated questions and answers , which are also the target of the platform’s crackdown. Direct and mindless copying will easily fail the review. It is best to edit it yourself and then let AI modify it, which has a high pass rate.

3. Number of words in the answer

The official limit is within 500 words, and some accounts are within 200 words. But it doesn't need to be too long, and users won't have the patience to read it. It is recommended to be around 50-150 words.

4. How to choose questions

The logic of any Q&A platform is the same. Popular questions are prioritized , and of course, it is best to find questions that are in your field. The second is to find questions with many followers and few answers. For example, a question has 300 followers but only about 30 answers. If you have many followers, you will have a chance to get popular answers. If you have few answers, you will have a chance to stand out.

5. Answer time

Ask will update questions at every hour to see which questions have fewer answers. The earlier the answer is given, the greater the traffic will be, so you can choose questions to answer at the hour.

6. Ask and answer keywords

At present, many industries and keywords are still blank, so we must first lay out the keywords related to our own industry.

If there are no relevant questions, you can use a small account to ask questions with industry keywords, and then use the main account to answer them, making use of existing high-quality content as much as possible.

7. Prohibition of diversion

Currently, "Ask a Question" prohibits direct traffic diversion . If your questions or answers contain obvious traffic diversion information, it will be directly reviewed and determined to be in violation. If you want to divert traffic, you can set up an entrance in the video account or official account, don't be impatient.

8. Should I choose a public account or a video account as my identity?

It mainly depends on your own positioning, whether you focus on the official account or the video account. If you choose the video account, you can directly insert your own video account video in the answer to achieve quick traffic diversion.

If the focus is on private domain traffic, it is recommended to use official accounts as the traffic path is shorter.

9. Comment section interception

Similar to other platforms, you can comment in the highly praised comment area to take advantage of its traffic. It is best to comment in conjunction with the content , and don't comment too frequently, otherwise it will be easy to be rejected.

10. Don’t ask too many questions

If two similar questions are answered with the same content, it is easy to fail the review. This shows that the current review mechanism of Ask a Question is relatively complete. So you should try to stay as close to the question as possible and give a real and valuable answer.

Final Thoughts

This year, WeChat has been making frequent moves, from Little Green Book, Ask, Search, to the frequent updates of Video Accounts. Facts have proved that even a platform with 1 billion users is constantly looking for breakthroughs and changes.

Therefore, creators must keep pace with the times. Only by seeking change can they survive better. At a time when account operation is becoming increasingly difficult, "Ask" is worth a try and must be tried.

Author: Yan Tao, Editor: Wu Tong

WeChat public account: Yan Tao San Shou