What are the factors that affect Amazon ODR? Detailed introduction

The full name of Amazon's ODR indicator is Order Defect Rate, which is called Order Defect Rate in Chinese. This indicator reflects whether the seller can provide a good shopping experience to the buyer. So what are the factors that affect Amazon's ODR?

1. High return and exchange rate

If the product return rate is high, it means that your product cannot provide customers with a good shopping experience. In this case, the platform will judge your product as not good, which will also affect the ODR index.

2. Negative product reviews

The rate of customer reviews on Amazon is very low. If a customer gives a negative review at this time, it will definitely have a huge impact. Because European and American customers attach great importance to product experience and avoid negative reviews, they need to improve their product quality.

3. Order cancellation due to merchant reasons

If an order is cancelled due to insufficient inventory of the product and inability to ship it, etc., it will be included in the store's ODR index; unless the customer applies for cancellation himself, it will not cause any impact.

4. Store customer service response time

Amazon store customer service and customers mainly communicate through emails. Although the platform does not have a time limit for email replies, if customer emails are not replied to for a long time, it is possible to be complained and reported, which will affect the ODR indicator value.

What to do if it exceeds the limit?

1. Start with the details to prevent the rejection of payment

The cause of the refusal to pay is usually the goods are not the same as the description and the goods have not been received. The occurrence of the goods not being the same as the description is usually closely related to the merchant's pre-shipment review. Therefore, when shipping, the merchant must strictly follow the customer's requirements. If the customer's order is too vague, the merchant must communicate with the customer before shipping, and never make arbitrary decisions.

If during the peak trading season, the courier company's timeliness is reduced, or the goods are detained by customs, or no one signs for them due to customer reasons, the merchant must communicate with the customer in a timely manner to inform them of the reasons to prevent the customer from refusing to pay due to waiting for the goods for a long time.

2. Ensure the timeliness of logistics and reduce the guarantee rate of AZ complaints and reports

AZ's guarantee clause is for Amazon in the United States to ensure that the goods are delivered in good condition and on time. It is not difficult to see that in order to reduce the AZ complaint reporting guarantee rate, it is necessary to first ensure that the goods are delivered on time. Merchants must deliver within 3 days of the customer's order, and must not exceed 30 days. If the delivery is delayed due to objective factors, or an unexpected situation occurs during the logistics process, it is necessary to communicate with the customer in a timely manner and ask the customer for their opinion on whether to resend or cancel the order. For more information on Amazon FBA, please follow Baoshi Yuntong China-US Special Line FBA Logistics

In general, the factors that affect Amazon ODR include high return and exchange rates, negative product reviews, order cancellations due to merchants, and long response time of store customer service.