How often are Amazon account ratings updated? Why do Amazon rankings drop?

For Amazon merchants, there are many things that need to be dealt with. For example, store operations are very important. Generally speaking, how often is the Amazon account rating updated? In order to solve everyone's problem, relevant introductions will be made in the following content.

How often are Amazon account ratings updated?

Once the Amazon merchant resolves the violation, the account rating will be updated within 24-28 hours, so everyone can wait patiently for the system to update.

Why did Amazon's ranking drop?

1. System issues

For Amazon ranking, it is based on the system algorithm. Of course, we don’t know the ranking mechanism of Amazon, because it will be updated from time to time, so the ranking of the product will also be affected. However, several key factors such as Amazon product reviews, sales volume, BSR ranking, product conversion rate, etc. are the key factors affecting Amazon’s natural ranking.

For example, the importance of reviews is getting higher and higher now, so everyone should also guide buyers to leave good reviews. Of course, sometimes there are bugs in the Amazon system, which will cause the natural ranking of all products to disappear. In this case, you don’t have to worry too much, just pay attention to the system message and wait for it to recover.

2. Modification of product information

Modifications to product titles, keywords, descriptions, and category information will also have a greater impact on Amazon's natural rankings. For example, keywords, buyers mainly search for keywords to find your products. If you modify certain keywords, the impact on keyword searches will be greater. The larger the change, the greater the impact, so you can't change the listing information frequently, but modify it according to the data so that the ranking will not be affected too much.

3. Low product sales

The impact of product sales on organic ranking is also critical. Amazon has a sales ranking list that will be judged based on the sales trend of the product. The products in this list will also be weighted accordingly, and the organic ranking will be higher, which will then bring more conversions and traffic. On the contrary, if your product sales are low, the ranking will naturally be affected.

4. Too many negative reviews

We all know that Amazon's review rate is relatively low, so if buyers give you a bad review, it will be even more fatal. Bad reviews will cause your organic ranking to drop. Later, it will also affect the shopping intentions of more potential buyers and reduce the conversion rate. The impact will also emerge in an endless stream. In addition, insufficient inventory and unreasonable prices are also important factors that cannot be ignored.

It usually takes 24-48 hours to update. If the store ranking drops, the merchant needs to find out the reasons before solving it.

Regarding the question raised at the beginning, the above content has already answered it. Amazon merchants can learn about the number of updates. And after the account rating is updated, the effect may be better. You can learn more about it.

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