Game anchor travels around the world, gaining millions of followers with just one video

In the digital age, the influence of social media is growing, and the phenomenon of increasing followers on platforms such as Douyin has become an important window for observing network trends. This article will deeply analyze the Douyin fan growth list in November and reveal which accounts have achieved a leap in the number of followers in just one month.

There is no doubt that "White Moonlight" @李子柒, who announced her return with two videos on November 12, topped the list of fans with 13.689 million fans. After her, the trend of fans growth in November has obviously declined compared with October:

@李子柒TikTok video

There are only two accounts with an increase of 3-5 million followers, namely the amateur barber @髮師晓华 who became popular in November and the outdoor quiz anchor @大号甄選. Among the remaining accounts, there are 6 accounts with an increase of 2-3 million followers, and the remaining 11 accounts have an increase of 1-2 million followers.

From the perspective of account types, in November, there were a total of vertical categories including pets, travel, appearance, games, film and television entertainment, blue V, emotions, vlogs, etc., and the accounts of each type were relatively evenly distributed, with no type showing a clear advantage. It is worth noting that compared with the peak period in 2019 and 2020, the once dominant category of drama/funny has shown an unprecedented decline since this year, and it has become common for it to disappear from the fan growth list.

Looking specifically at the accounts on the list, recent popular accounts such as @听泉赏宝, @潘宏爱玩狗, @魏雪, @大冰, @木森(进土再来) and others are still maintaining a strong growth momentum. In addition, there are also new faces who appear on the fan growth list for the first time, such as @髮師晓华, @蓝战非, @56学姐 (798), @呆阿拿, @顾茜茜 (xi), etc. Kas will select several other accounts from them for key interpretation.

1. @髮師晓华: 425.7W followers in 30 days, boosting the city's consumption by 180 million yuan

Although the heat has faded, the sudden popularity of @髮师晓华 still left a strong mark on Douyin in November.

Xiaohua is a hairdresser in Huaihua, Hunan. She has been running a barbershop with her husband for 11 years. She started posting haircut videos on Douyin on February 22, 2024, and basically keeps the frequency of daily updates, sometimes updating 2-3 works a day. Observing her posted videos, the content mode is unified and simple, that is, she uses accelerated editing to present the process of cutting hair for different customers. The overall length is generally no more than 20 seconds. Each video is basically tagged with #Let you walk out of this barbershop with a smile, and at the end of the video, the haircut results that make people shine are shown.

In the early days, the data of this account was not outstanding. Apart from the occasional small hit, the number of likes mostly ranged from a few hundred to a few thousand. However, at this time, many people had expressed their recognition of her hairdressing skills after seeing her works, which laid a certain foundation for her later popularity.

@Hairdresser Xiaohua Tik Tok video

In a video released by Xiaohua on October 29, the customer stated his demands in detail before the haircut: "Don't cut it too short, the bangs should cover the eyebrows but not the eyes, make the back a little fluffy, and cut the sides short." Upon receiving the request, Xiaohua started cutting immediately. After a smooth operation, a brand new hairstyle that perfectly met the customer's requirements was presented to the user, which received unanimous praise.

@Hairdresser Xiaohua Tik Tok video

This video received a total of 1.68W likes. Considering the general environment that the barber industry itself faces many problems such as "high prices", "not understanding demands", and "complicated routines", Xiaohua, who has a simple appearance, excellent skills, is able to understand what is said, and charges reasonable fees, has become more well-known, and what follows is a surge of traffic both online and offline.

Online, a large number of users flocked to the live broadcast room to watch Xiaohua’s haircut online. In November, the cumulative number of viewers in the live broadcast room reached 359 million, with an average of 12.829 million viewers per day, and the maximum number of people online at the same time in the live broadcast room exceeded 120,000;

Offline, netizens from all over the world came to Huaihua to get Xiaohua’s hair cut. The entrance of his barber shop was crowded with people, and many users even had to queue for two days before their number was called.

In order to give tourists who come here to have a better experience, the local government expanded the street, paved the cement road in front of the barber shop into an asphalt road overnight, and added more than 20 stalls in the surrounding area to display Huaihua specialties, and invited some performance teams to perform. In addition, Huaihua Culture and Tourism has also launched a series of preferential policies for these tourists. For example, with their ID card, entry traffic record and "check-in" photo, they can enjoy discounts at more than 30 tourist attractions and homestays, restaurants, and entertainment venues. The story of "one person bringing popularity to a city" is once again staged.

According to statistics from the Commerce Bureau of Hecheng District, Huaihua City, Hunan Province, from November 2 to 21, the cumulative traffic at Xiaohua Barber Shop exceeded 300,000, driving on-site consumption in the surrounding area to over 30 million yuan and citywide consumption to 180 million yuan.

During this period, various cases of head-changing haircuts emerged one after another and continued to spread and ferment on the Internet.

For example, a boy who originally had a mushroom-shaped haircut was given a "Chinese front spike" haircut by Xiaohua, and his temperament changed from being silly and cute to being sunny and handsome in an instant;

@髮師晓华 Screenshot of Douyin live broadcast room

A Xinhua News Agency reporter asked Xiaohua for a "decent and decent" haircut. After the haircut, he seemed to have instantly transformed from a war correspondent into a male host in the studio. Users could feel his smile through the screen.

The hairdressing blogger @山城小栗旬, who became popular in 2022, also came to Xiaohua's barber shop to communicate with him and invited Xiaohua to cut his hair. After Xiaohua's transformation, his image has changed significantly, and many users commented that he "turned into a handsome man in seconds."

@髮師晓华 Screenshot of Douyin live broadcast room

As these success stories with strong contrasts between the beginning and the end continue to emerge, Xiaohua's popularity has further increased. Even @向太陈岚 has expressed her hope that Xiaohua can help her son Xiang Zuo "make a big change."

After nearly a month of carnival, the crowd in front of @髮師晓华 gradually began to disperse. In the Internet age, any "traffic carnival" cannot last forever, but Xiaohua's popularity can still bring hope and inspiration to many amateur craftsmen. For Xiaohua himself, although the traffic has decreased compared to before, with the blessing of craftsmanship and continuous and stable content output, his prospects are still bright.

2. @蓝战非: After the game anchor transformed into a travel expert, his followers increased rapidly

@蓝战非, previously an outstanding gaming anchor, was sought after by a group of gaming enthusiasts. Looking at his growth process on Douyin, from joining Douyin in 2018 to now, his content has undergone multiple transformations and iterations:

In the early days, he mainly produced game videos such as "League of Legends" and "PlayerUnknown's Battlegrounds", providing players with skills and strategies with professional game operations and commentary; in July 2022, he began to propose a series of videos on "Unemployment Challenges of Various Occupations", such as "Challenge how much money you can earn in a day by picking up bottles", "Challenge how much money you can earn in a day by moving bricks", "Challenge whether a porter can earn more than 10,000 yuan a month", etc.; in March 2022, he began to transform himself into a travel blogger, and began to record what he saw and heard, local customs and practices when traveling in various cities in the country.

@蓝战非TikTok video

These content attempts have brought a certain increase in fans to @蓝战非 to varying degrees. But overall, the increase in fans is not too large. By the end of 2022, the account has been working in the content field for nearly 5 years, but the number of fans is less than 4 million.

The obvious turning point occurred in November 2023. At this time, @蓝战, who had finished traveling around the motherland, informally started his own journey around the world, and used the camera to lead users to witness many novel and interesting scenery.

So far, @蓝战非 has visited dozens of countries and cities including Pakistan, Afghanistan, Iran, Iraq, Turkey, Istanbul, Nepal, Malaysia, Sri Lanka, Melbourne, etc., and his footprints are all over the world.

@蓝战非TikTok video

During the travels, he not only focuses the camera on the landscapes, scenery, and food of various places, providing users with a good viewing experience with clear pictures and smooth editing, but also uses humorous language and a unique perspective to narrate what he sees and hears and his real feelings during the travels, greatly enhancing the fun of watching videos for users.

He will also objectively present all the difficulties and challenges encountered during the trip, such as cultural differences, language barriers, unexpected emergencies, embarrassing experiences, etc. The video style is real and down-to-earth, without any filter modification. Each video is more than 10 minutes long and the content is very rich. Users can immersively follow his lens to appreciate the customs, natural landscapes and cultural characteristics of different countries and regions, and feel the vastness of the world and the infinite possibilities of life. These characteristics combined also constitute the biggest feature that distinguishes @蓝战非 from other travel experts.

It is worth noting that among the global travel content released by @蓝战非, the Antarctic travel video released on November 27 not only received over 6 million likes, but also brought nearly 1 million new fans to the account.

This video not only records his experiences on the cruise to Antarctica, such as the food on board and the scenery at sea, but also shows the magnificent and unique natural landscape and unique style of Antarctica. For most people, Antarctica is a mysterious place that is out of reach. Under @蓝战非's interesting guidance and accurate capture of the beautiful scenery, users seem to have an immersive romantic trip to Antarctica, and their yearning for distant places and free life is awakened. It is precisely because of this video that @蓝战非 has gained more attention and love from users.

@蓝战非TikTok video

In addition to these two accounts, let’s take a look at other featured accounts on the list.

@56学姐（798）is the former gymnast Wu Liufang who has caused a lot of discussion recently.

She began posting dance videos that seemed to be "borderline" on Douyin in November 2023, and the data had been tepid before. Until November 22 this year, gymnastics Olympic champion Guan Chenchen left a message in her comment area, pointing out that she was skirting the edge, saying "If you want to skirt, skirt yours, don't put the blame on gymnastics", and Wu Liufang then launched a "counterattack" in the comments. The dispute soon caused heated discussions on the Internet, and Wu Liufang's account was banned on November 26 for "violating community rules", and the incident also caused discussion on a larger scale. During the period of being banned, events related to her inspirational past were constantly dug up, and she also gained more supporters. After the account was unbanned, the account began to gain fans crazily, gaining 322.9W fans in just one day.

56 Senior Sister (798) Tik Tok Video