Is it better to have a lower proportion of Amazon advertising? How to analyze it?

After opening a store on Amazon, merchants will definitely spend money on promotion. Many merchants who run Amazon stores have mentioned one thing, that is, the content about the advertising input-output ratio. Is the lower the proportion of Amazon advertising, the better?

1. Is it better to have a lower proportion of Amazon advertising?

The input-output ratio is only provided here for reference. Everyone hopes that the investment can bring higher results. Of course, from a certain situation, if the effect of this investment ratio is achieved, the lower the better. If there is no effect at the beginning, a low investment-output ratio will be useless. Therefore, it should be determined according to the current situation.

2. What are the factors that influence the ranking of in-site placement?

1. Within the specified range, the higher the price, the greater the possibility of ranking at the top. But this is limited, and bidding is only a secondary factor and will never be the mainstream. You must know that any search and platform will only give priority to those that are beneficial to customers.

You can check the predicted price of each word and the fee for each time in the promotion management. The bid is 0.2-0.5 higher than the fee, but if it is more than 1 US dollar, it is meaningless. The point price is a combination of the second place + the % of the difference between the first and second place + your performance. In other words, there is a specified upper limit, not a good bid.

2. The second point is the most important: performance, which comes down to conversion. Its weight is far more important than bidding conversion. It can be viewed from two aspects, one is CTR click conversion, the other is ACOs Guangben ratio.

These can be seen in the report or in the backend. The better these two indicators perform, the more competitive your product will be and the more attractive it will be to buyers. Conversion is always the primary determinant of search ranking and ad ranking.

3. If the conversion is not good, then the search ranking or advertising may not be bad. Everything is the same, conversion is king. By constantly selecting words with good effects, you can continuously improve this index, which means that the performance is good. Only good performance will continue to accumulate over time.

3. How to analyze the effect?

1. CTR: This determines the weight of the booth. It is a very good indicator. Check the report. If it is too low, it reflects that the competitiveness is too low, and the booth will be checked. The solution to too low is to change it.

2. Order conversion: It is the core factor of natural search and ranking. After a click is generated, how many people will buy the product is determined by the page.

In fact, the advertising input-output ratio is not the lower the better. It depends on the investment period and results. If the effect is achieved in the later stage, the investment can be reduced to achieve better results. This cannot be done in the early stage. This needs to be adjusted in real time.

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