Can Chinese fruits be sold on Amazon? Is it risky?

Whether it is the Amazon platform or other cross-border e-commerce platforms, basically there are some sites set up in different regions. Since the user needs in each region are different, the advantageous products will also be somewhat different. Interested friends can find out whether Chinese fruits can be sold on Amazon?

You can sell fruits on Amazon. You should know that fruits are also popular products on the Amazon platform, with high sales every year. Many buyers in our country also like to buy Mexican avocados, California cherries, New Zealand kiwis, South African grapefruits, and Australian navel oranges on the Amazon platform, so there is a lot of demand for fruits on the Amazon market.

Although you can sell fruit on Amazon, it is not so easy to operate. You should know that Amazon is a cross-border e-commerce platform. Cross-border e-commerce logistics is a relatively troublesome thing. It often stays in customs for ten days or half a month, which is almost fatal for products like fruit. Once the fruit is not fresh, it is almost useless. This will cause a series of after-sales problems, seriously affecting the quality and evaluation of the product.

Just imagine, if foreign customers received rotten fruits, would they complain to the store? If the store was complained about, it would have a relatively large impact on the store’s reputation.

In addition, fruit is also a kind of food. On the Amazon platform, food is difficult to sell. Because many foods involve shelf life, raw materials, manufacturing processes and human safety, once there is a flaw in product certification or packaging standards during the export process, they will not be released. In addition, many countries have strict control over products such as fruits, and various inspections will affect the timeliness of fruits.

How to improve traffic conversion rate?

On the Amazon platform, traffic comes in. For example, you may use some very general keywords, and your exposure will increase because the keywords you involve are very general, but your conversion rate is not high, which will result in your ranking not being very high; also, your transaction volume will not be very large. So I suggest you use some precise keywords.

Image optimization. Don’t underestimate images. You may think that just taking a few photos can meet Amazon’s requirements. But if you really do it, the clarity of the images can help you increase sales by about 15% to 20%, so images cannot be ignored.

Selling point. All buyers will only see three places when they enter your website: the first is the picture on the left hand side of the page, the second is the title, and the third is the selling point. If our selling point cannot effectively highlight the advantages of the product, then buyers may not buy from you. Selling point is more important than the product description below, so when you are making a product, you must consider clearly what is the biggest advantage of your product in the market, and what is the difference between you and other products? This point must be made clear.

What effect will improving ranking have on orders?

Competitive price. On Amazon, it doesn’t mean that I have to sell at a low price to win, and it doesn’t mean that low prices will definitely lead to high sales. There are too many examples above where they sell at very high prices, but the quality is very good, and they can definitely get a lot of orders every day. Therefore, competitive prices do not mean that you can engage in price wars and keep pushing prices down. This is not a long-term way to survive.

Everyone may pay attention to every ranking. When your ranking can rise from hundreds of thousands to tens of thousands, from tens of thousands to thousands, and from thousands to thousands, you can see that your daily order volume has a leap-forward growth. So, what determines our ranking? There are three main factors: product evaluation, product rating, and high conversion rate. These three points determine where the ranking can be. We can understand that the higher the ranking, the more traffic and business it can bring to you.

Cross-border e-commerce logistics is a relatively troublesome matter. It often takes ten days or half a month to get stuck in customs, which is almost fatal for products like fruits. Once the fruit is not fresh, it is almost useless.

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