Does Amazon Advertising need to run 24 hours? What should I pay attention to when running Amazon Advertising?

After opening a store on Amazon, everyone will try to find ways to promote it. There are many ways to promote, and many friends will choose to use advertising for promotion. After all, the effect of advertising is very good. So, does Amazon advertising need to be available 24 hours a day?

1. Does Amazon advertising need to run 24 hours?

Amazon ads need 24 hours to be up. Amazon has been adjusting its platform policies recently, following the review controversy and the listing being removed without reason. Today, a seller revealed that he received a notice from Amazon US customer service that the seller’s ads will be randomly checked, which may take up to 72 hours to review, and can only be displayed after passing the review.

2. What should you pay attention to when advertising on Amazon?

1. Wait for a while before optimizing your ads. Any Amazon ad will take some time to get results. Be patient and wait until you see results before making any changes or optimizations; use Amazon's ad settings, such as budget allocation, to control your budget within a specific range to avoid spending too much budget before getting results. The main results you should focus on are impressions and keyword bids.

2. Make sure your ad budget is sufficient to get impressions. Otherwise, your ad will not be shown often enough to generate conversions, which may affect the performance of your ad and prevent you from surpassing your competitors. The target sales costs and profit margins of products vary, so the bid amounts vary. After determining the most appropriate optimization plan, test it by modifying one variable at a time and let the ad run for a few days to analyze its effect.

3. The key is to use these match type options in combination to get the most targeted and reach the buyers who are most likely to make a purchase. The maximum number of users can be reached using the broad match type. The word can be added before, in the middle or after the target keyword. Broad match is the least targeted match type, but it can be used to improve activities and discover new keywords that may bring conversions, and finally use manual matching.

If you want to do advertising promotion on Amazon, these ads need to be reviewed. Under normal circumstances, the review can be completed after 72 hours, and you can display them after the review is passed, so you need to understand the requirements for uploading advertising videos.