What is the appropriate proportion of Amazon advertising? How to effectively place advertisements?

Opening a store on Amazon and selling products has huge profit margins, but it is also relatively difficult. If we open a store on Amazon, we will definitely need to promote it in the future. So what is the appropriate proportion of Amazon advertising?

1. What is the appropriate proportion of Amazon advertising?

The normal ratio of Amazon advertising is usually controlled at about 1:3. You can refer to this ratio.

2. How to place advertisements effectively?

1. Time-sharing advertising strategy. In view of the increasing advertising costs, it is necessary to pay attention to the refined operation of advertising when placing advertisements. Therefore, placing advertisements in different time periods is one of the ways to improve the input-output ratio. When you download the advertising report analysis, you will find that the output of advertisements in different time periods is different. You can count the changes in product transactions in each week and in different time periods every day. Then choose to increase the budget in the golden time period with high order rate and reduce the budget in the time period with low order rate, so as to achieve refined advertising in different time periods.

2. Add ads for holidays. This method is mainly for holiday products. For example, during the upcoming year-end peak season, Halloween, Christmas, New Year's Day and other holidays, you can add ad groups separately, select holiday hot words, and start advertising 1-2 weeks before the holiday.

3. Core keyword placement. After a period of advertising operation, some words with high conversion rates can be counted when analyzing advertising reports. Such core keywords can then set up a separate advertising group, increase the budget, focus on optimization, further promote sales growth, and observe the changes in conversion rates in the later period.

4. Low-cost automatic advertising. When you first start advertising, we recommend that sellers run automatic advertising for a period of time before starting manual advertising. Many sellers will turn off automatic advertising after running manual advertising in order to reduce unnecessary investment. It is recommended that you do not turn off automatic advertising, but reduce the automatic advertising budget to allow the product to gain more exposure and potential customers.

After Amazon launched its new product, it started advertising. Traffic increased rapidly, and the exposure and click-through rates were high. However, there was no conversion rate at all, which meant there were no orders. So the conversion rate is very important.