Which cross-border e-commerce platform is the most profitable? What should you pay attention to when doing cross-border e-commerce?

In recent years, the rapid development of cross-border e-commerce experience stores has achieved good results. In addition, the consumption level of Chinese people has gradually increased. Cross-border e-commerce has a large consumer market in China, especially in large and medium-sized cities. So which cross-border e-commerce platform is the most profitable?

1. Which cross-border e-commerce platform is the most profitable?

Amazon is the most profitable cross-border e-commerce platform. Although Amazon is the world's largest e-commerce platform, it is also the most complicated platform. The platform rules are complicated, sellers have less and less rights, it is difficult to analyze customer data, and conduct precision marketing, and a large amount of capital is required in the early stage. The advantage is that it has a mature warehousing system, and sellers do not need to worry about warehousing and logistics, and can focus on selecting products and operating stores.

2. What should we pay attention to when doing cross-border e-commerce?

1. Create more video marketing content. Video content is the most important content marketing trend in the past three years. It is one of the best ways to communicate with potential shoppers.

2. Profit through content marketing. Retailers (including e-commerce and physical stores) can make money through cooperative advertising. This is very common in the retail industry. Retailers mention another brand in their own advertisements. In return, the brand compensates the retailer for part of the advertising costs. In this way, the rewards obtained by the retailer can be used for future content marketing, so that content marketing is no longer just a cost, but can also be used to make money.

3. Incorporate voice technology. Marketers can also try voice marketing content. For example, if you publish a guide article or video marketing content, you can consider using this content to create an Alexa Skill. Now, many people use voice commands to search for certain information on Google or Siri every day, or use the Alexa voice assistant at home.

4. Cost analysis. Cost refers not only to the cost of goods. For us personally, the actual operation of cross-border e-commerce still requires a certain amount of learning time, and the sales and customer service of cross-border e-commerce require a certain level of English. Therefore, when choosing cross-border e-commerce, we must think about the additional cost consumption of entering this industry. If the comprehensive consideration does not meet our expectations, then it is definitely better to choose carefully.

No matter which platform we choose for cross-border e-commerce, we must do our homework in advance, do a good job of product positioning, understand the rules of the platform, and understand the market. Only in this way can we stand out in the cross-border e-commerce market and realize the value of life.