What is the KYC audit for Amazon Europe? How can I be sure that the audit has started?

If an Amazon merchant triggers a KYC audit, then be careful and submit all the materials within 14 days of the audit notification, otherwise the sales privileges will be suspended. So, what is the KYC audit of Amazon Europe?

The full name of KYC is Know-Your-Customer, which means knowing your customers, which means letting Amazon know your customers well enough.

There are two situations that trigger KYC review:

First, sellers who open a European site may trigger Amazon's KYC review when their sales reach 5,000 to 10,000 euros. If a store's sales reach 15,000 euros and it has not fully passed the KYC review, the store's sales rights will be revoked.

Second, when the seller changes some very important store information: such as business license, or payment account information, password, etc., it may also trigger KYC review.

How do I know the review has started?

Generally speaking, you can judge it like this: Amazon will notify you through an email. When the email mentions a person's actual address bill, or some expense bills, it can basically be concluded that Amazon's KYC review has begun.

1. Documents required for KYC review at Amazon Europe

Generally speaking, the following types of information are required:

1. Business license

2. Bank account statement

3. Identification of the legal person and the main beneficiary

4. Residential bills of the primary contact and primary beneficiary

The first thing you need to submit is the company registration certificate, which is divided into mainland companies and Hong Kong companies.

If it is a mainland company, there is only one document that needs to be prepared: the original copy of the business license, a high-definition color scan, or a high-definition photo.

If it is a Hong Kong company, you need to prepare the company registration certificate and business registration regulations. These two documents are combined in a PDF document and submitted as one file.

Secondly, you need company bills, which can be water, electricity, gas, internet bills, as well as company bank statements or tax and social security payment bills, but not all of the above need to be submitted, you only need to submit one of them.

In general, Amazon Europe’s KYC audit is actually a process of identity verification for sellers who open stores in Europe and other countries when the store’s cumulative sales are greater than 5,000 euros.