Selling milk tea at a stall and earning 50,000 yuan a month? I found 6 good products at the popular night market across the country

"Staying on the street" is popular. Many people start by setting up stalls, find their own "products", use services to create consumer stickiness, and then open their own stores after accumulating a group of stable customers. This article starts from the current situation of setting up stalls, analyzes what kind of products can become popular, and finally summarizes the ideas of setting up stalls and the issues that need to be paid attention to. Friends who are still waiting, let's take a look!

"After resigning, I earn over 10,000 yuan a month by setting up stalls"

"How do you view earning 50,000 yuan a month by setting up a stall?"

Recently, it seems that people all over the country have gone to set up stalls. The topic of setting up stalls frequently tops the hot searches on Weibo. Ice bean curd, ice wine, pineapple ice, taro paste buckets and other "stall hot products" are flooding the social platforms and are popular in night markets across the country. Some have even become store traffic-driving products. Friends around me are eager to try. Today, let's discuss which products are popular at "stalls" across the country.

1. Popular stall products come one after another – popular stall products

Recently, the topic of "setting up stalls" has been on the hot search list many times. This summer, it seems that people all over the country are either "setting up stalls" or "visiting stalls". In the first half of the year, there were too many popular products on the stalls to count.

Let’s first take stock of the popular stall products:

1. Bamboo basket/tube milk tea

A hand-woven bamboo basket is used as the cup cover, which is then put on the outside of the milk tea cup. The bamboo tube is used directly as a container to make bamboo tube milk tea, which quickly became popular in scenic spots and on the streets, with almost everyone having a cup. One store owner said that 4,000 cups of bamboo tube milk tea can be sold a day.

2. Milk tea in a can

Yunnan's specialty freshly roasted milk tea is made by setting up a grill, placing a clay pot on it, adding tea leaves and roasting them. Then pouring in milk and cooking it to a certain degree, adding rose flowers, yellow rock sugar, red dates slices, wolfberries and other ingredients, and it is ready. Every stall in Yunnan is crowded with people.

3. Jasmine wine and iced tofu pudding

Add ice wine to the pre-made ice tofu pudding and sprinkle with jasmine buds. It is refreshing, delicate and smooth in one bite. It is called "the white moonlight of the tofu pudding world" by netizens and can be sold for 6,000 yuan a day.

4. Bayberry Ice Glutinous Rice Balls

In the bayberry juice smoothie, add bayberry sauce, add cooked bayberry dumplings, and put a few bayberries on it. It looks very appetizing at first glance. It is popular in night markets of all sizes and has become a dessert for hot pot restaurants. In addition, pineapple ice, extra-long taro cups, fruit ice powder... are all "flourishing" in the night markets of various cities, and have also provided many ideas for tea shops to make hot products. For example, the safe bamboo tube milk tea "One Hug Bamboo" has a cup made in the shape of a bamboo and is paired with a red panda doll. It sold 60,000 cups in 6 days, and many stores were in short supply.

The harmonious peach "a hug bamboo", bamboo tube milk tea can milk tea, and bayberry ice dumplings have also been introduced into many restaurants as a traffic-driving item to attract consumers to check in. Many store owners told me that "the effect is very good." Walking on the street at night, almost every stall is crowded with young people. The effect of stalls is particularly good this year. So what kind of products are suitable for stalls, easy to go viral, and can make money?

2. A comprehensive survey of online stalls – 6 types of products that become popular as soon as they are sold

After looking through the social platforms for the hot-selling street stall products that netizens are most interested in, have the highest check-in rate and photo-taking rate, and are strongly sought after to be sold at doorsteps, and combined with interviews, I found that there are 6 product ideas that are basically difficult to fail and can be used as a reference in stores.

1. Use the new Chinese style to "package" the product and produce it directly

Looking at the popular elements this year, jars, stoves, bamboo tubes, bamboo baskets, ink-and-wash stalls... each of them has a shadow of the new Chinese style. From observation, these popular stall products are all showing the new Chinese elements in a very direct way, making changes in cups, tea-making methods and stall decorations, and they will soon become popular.

Young people’s fascination with new Chinese elements has also greatly increased the chances of posting pictures, which can create a large voice on social platforms in a short period of time and trigger a check-in effect.

2. Use new tea drinks to make traditional snacks “younger”

From the product perspective, this year's stalls all follow a combination: traditional snacks + new tea drink ingredients , which is indeed a very smart approach. Fermented rice, tofu pudding, glutinous rice balls, ice jelly, each product is an unbeatable item in the night market, but it is not easy to achieve "explosive popularity". These traditional snacks often become popular quickly after adding popular new tea drink ingredients.

For example, ice tofu pudding with jasmine and matcha ice cream makes the tofu pudding product look "younger" from a sensory perspective.

Moreover, the combination of different elements can also change the monotony of the taste, making people hungry as soon as they hear it, and their curiosity is aroused.

3. Good-looking products will always have opportunities to go viral

For young people, appearance is always the most important thing, and good-looking products will never lack opportunities to go viral. For example, fruit ice jelly has become popular again after a "makeover". Unlike the previous form of serving it in a bowl and sprinkling it with ingredients, ice jelly that looks like cake has begun to appear on the streets, neatly cut into cubes, and each piece is evenly covered with various fruits.

On Xiaohongshu, the comments section of the shop owner's notes are full of netizens asking about the location and wanting to try it. Just imagine, if Shanghai's "drawing art on milk tea" handmade tea was moved to the stall and people drew pictures on the milk tea on the spot, the effect would definitely be great.

4. Turn your stall into a popular check-in spot

During this period, many "ink style stalls" have appeared all over the country. Handwritten calligraphy is used as decoration, hung in an orderly manner behind the stalls. A few ancient lanterns are added, and ink style signs are placed in front of the stalls. They are definitely special and eye-catching in the night market.

The feedback on social platforms is particularly good, and it is called the " most romantic stall " by netizens. No matter what is sold, consumers are willing to take a look, take photos and check in.

Many stall owners also wrote in their experience sharing posts that eye-catching stalls and stylish scenes can quickly create a check-in effect in the local area and are a good way to attract traffic.

On social platforms, many people posted photos of their "ancient style stalls"

5. Focus on cost-effectiveness and capture the “buy-on-demand” customer base

In fact, the portrait of street vendor consumers is very clear: the first type buys whatever they see and pursues the fun of products. For this type of consumers, the above stall setting methods are very applicable. The other type is for cost-effectiveness . "Cheap and big bowls" can always capture the hearts of consumers, such as pineapple ice at 2~3 yuan/cup and ice jelly at 2 yuan.

6. Once in a lifetime, the feeling of scarcity that “if you miss it, you can’t buy it anymore”

Since the potato van became popular in Shanghai, coffee bean vans, candy vans , etc. have begun to appear all over the country.

Adding iconic elements such as giant potatoes and coffee beans to the top of the rideable tricycle breaks the conventional marketing practices for the product and quickly catches people's attention.

At the same time, for consumers, encountering a moving stall is a kind of luck, which should make people have the impulse of "if I don't buy when I encounter it, I don't know when I will encounter it again next time."

3. Setting up a stall – a good way to “find products”

Back to the topic of "making over 10,000 yuan a month by setting up stalls after quitting my job". Through the circle of friends of beverage people, I interviewed many stall owners across the country and found that no "stall owner" has an easy job. Their consensus is that "difficulties always occur at the links you least expect" .

Those who "earn over 10,000 yuan a month by setting up stalls" do exist, but they are indeed a minority. Most practitioners earn about the same amount of money as wage earners.

After summarizing the ideas of setting up stalls, I would also like to remind friends who are eager to try. In addition to choosing a good location, there are two other issues that must be considered when setting up stalls:

First of all, we need to consider the maturity of the raw material supply chain, and the SKU should be within 3.

This directly determines whether a product can be quickly rolled out across the country, become more popular, and attract more traffic. Products that cannot become popular on a large scale usually have a shorter hit cycle.

In addition, try to limit the number of product SKUs to less than 3, or just grab a popular product at the moment, and be cautious about choosing products that require too many types of materials. The purpose of this is to simplify the procurement process, reduce material scrapping due to various reasons, and reduce operational difficulties.

Secondly, consider what kind of business you want to do. Whether it is short-term or long-term, the approach is fundamentally different.

For short-term business, you need to keep up with the current hot-selling products and the "spur of the moment" of young people, but you also need to know how to "quit while you're ahead."

For long-term business, you need to carefully select categories, make comprehensive considerations on product creative space, consumer value points, costs and other issues, focus on categories, and accumulate experience and old customers for long-term business or opening a store.

Many stall owners started out by setting up stalls, finding their own "products", using services to create consumer stickiness, and then opening their own stores after accumulating a group of stable customers.

Author: Xu Ran

Source: WeChat public account "Kamen"