What should I do if the KYC audit of Amazon Europe is rejected? Detailed answer

If an Amazon merchant changes the legal person information or address information, it is very likely to trigger a KYC review. This review is very strict, so the information submitted by the merchant must be accurate. What should I do if the Amazon European KYC review is rejected?

If the KYC review of Amazon Europe is rejected, the official will inform the merchant by email, and explain the reason for the failure to pass the review. According to the problem, the merchant can solve it according to the remedy.

Recently, a seller on Amazon's European site was rejected in the KYCKL7hOW review. The official reply was that the seller's payment account failed to pass the verification, but the seller was puzzled by this.

He said that all the information submitted for review was true, and the payment account used was the VISA of China Merchants Bank and the legal person's credit card statement.

In this regard, some sellers believe that the payment account has not been verified, but it is not necessarily a problem with the payment account. They can reopen their questions and ask for detailed reasons.

Another part of the sellers believe that during the review process, the seller must not only provide a credit card bill but also a stamp from the bank to which it belongs. At the same time, the address and name information must be consistent with the store's backend, otherwise Amazon will not approve it.

Another person in the industry said that the seller could apply for a POA, and it would be best to prepare more information, including a bank card account statement and a water, electricity or gas bill. In addition, when submitting the information, it would be best to include the name of the attachment in the POA reply.

What is KYC audit?

The full name of KYC is Know You Customize. According to the requirements of relevant EU regulatory agencies, Amazon's European site is required to conduct identity verification and filing for sellers who open stores in Europe. Domestic sellers can only sell products on Amazon after passing the review of Amazon's European verification team.

What information do Amazon sellers need to provide during KYC review?

The first is a copy of the company's business license, which is not required if it is an individual seller.

The second is a copy of the company's legal person's identity certificate and the legal person's personal expense bill within 90 days, including water, electricity, gas and credit card bills, etc. The bill must have the bank's official seal and the legal person's detailed home address information, etc.

The third is to provide the company's public account bill and the company's daily expense bill.

In general, if the KYC review of Amazon Europe is rejected, the official will notify the merchant by email and explain the reason why the merchant failed the review process.