2023 Enterprise WeChat Private Domain Account Maintenance, Anti-Blocking, and Unblocking Skills Strategy

The author of this article introduces WeChat for Business in detail from six aspects: whether it is necessary to maintain an account, how to maintain an account, account blocking, adding friends, highlight features, and common problems. It will be helpful for people who are committed to building WeChat for Business.

In 2023, WeChat for Business will still be the first choice for enterprises to conduct private domain business.

As long as you pay a little attention, you will find that brands like Starbucks, KFC, Heytea and others are using WeChat for business to build private domains and tap into value.

Some even say that as long as you do a good job in WeChat for Business, you can do a good job in private domain. Companies often ask us: Do you need to maintain an account for WeChat for Business? How to maintain an account? What if it is blocked?

In response to the above questions, I have answered them one by one below. I hope they will be helpful to you. I suggest you save them first.

1. Whether to maintain an account

Whether to maintain an account needs to be judged based on the situation.

If your company's private domain has begun to take shape and has a unified external IP image, then you will most likely need to perform unified batch operations , such as posting to Moments or sending private messages.

In this case, you need to maintain the account. A high-weight account can not only add more users steadily, but also make the account itself safer and protect the company's customer assets. Therefore, we need some operational means to "maintain the account" and increase the weight of the account.

If your company's private domain is mainly for shopping guides or stores , then employees are usually responsible for their own corporate WeChat, and they use their own mobile phones, mobile phone numbers and personal WeChat to log in.

Generally, there will be a corresponding usage scenario. In this case, there is no need to maintain an account, because the use of employees is a highly active behavior. In short, there must be a reasonable usage scenario, and of course, maintaining an account is always a precaution.

2. How to maintain an account

What is the purpose of maintaining an enterprise WeChat account?

The main purpose is to avoid being blocked. For example, in the process of attracting users, adding friends and creating groups too frequently; or excessively harassing users during operations, accidentally posting illegal content, etc.

If it happens to be during an event period, having your account blocked will greatly affect the overall rhythm and arrangements.

How to maintain an account?

1. Increase the weight of the enterprise

• The enterprise has passed the WeChat Enterprise Entity Authentication
• Open the WeChat payment function for enterprises and use the payment and red envelope functions of WeChat as much as possible.

2. Ensure account activity

• Choose a high-authority personal WeChat account to register for corporate WeChat
• Complete personal real-name authentication in WeChat for Business
• Normal use of get off work attendance, approval, reporting and other functions
• Chat and communicate with internal employees and external customers more often, maintaining a certain frequency

3. Spend money to increase power

• If necessary, you can purchase the "Conversation Archive" feature for an additional fee
• Purchase an attendance machine that uses WeChat for Business
• Purchase WeChat Work paid apps

4. Notes

• When binding personal WeChat to corporate WeChat, avoid sensitive operations, such as using multiple WeChat accounts on one phone
• Avoid sensitive political topics such as pornography, gambling, drugs, etc.
• Do not use plug-in software or malicious functions that induce sharing
• Reasonable marketing, avoid exaggeration and false propaganda, and pay attention to the frequency of publicity

3. About account blocking

There are usually three reasons why corporate WeChat accounts are blocked or their functions are restricted:

There is a problem with the personal WeChat account that is bound to the corporate WeChat account. If the personal WeChat account is blocked due to violations, the corporate WeChat account will also be affected.

Enterprise WeChat has been complained by users. If your content is indeed non-compliant, or if you are frequently harassed and reported by users, your account will be blocked or the use of functions will be restricted.

Frequent operations on new accounts, such as adding friends. Especially for newly registered accounts that have been less than one month old and start adding friends frequently, there is a high probability that risk warnings will appear and the account will be banned.

What to do if your account is blocked?

First, confirm whether it was blocked by mistake. If you are sure that you have not violated any regulations, contact the enterprise WeChat customer service to inquire about the reason. If there is no violation, unblock it immediately.

If it is a primary restriction such as flow limit or inability to add friends , just wait 24 hours and do not take any action. The longer you wait, the safer it is to avoid the same violation again.

If your account is blocked and you are unable to log in , you need to check the reason immediately to avoid problems with other accounts in the company. If you are not sure about the specific reason, you can contact the corporate WeChat customer service to confirm the reason for the violation.

If the entire company is blocked, you need to appeal and unblock it . You can prepare the company's relevant qualification documents (including business license, legal person ID card, legal person's ID card, company seal authorization letter, etc.) and file an appeal through the company's WeChat customer service.

4. About adding friends

We all know that the upper limit of adding friends on personal WeChat is 10,000, and the number of friends exceeding a certain number will be limited. However, corporate WeChat has a great advantage in adding the number of friends, so more and more companies are switching to corporate WeChat.

Regarding the number of friends to add, let’s look at the differences in three aspects:

1. Total number of friends

The upper limit for adding people to an individual’s WeChat account is 10,000. If the number exceeds 3,000, the number of friends will be limited (some friends will not be able to see the Moments content).

The initial upper limit for adding WeChat Enterprise accounts is 5,000 people, which can be expanded to 20,000 people.

In addition, there is no upper limit to the total number of customers that can be added by the enterprise, but there are conditional restrictions. You can view the detailed customer contact capacity rules in WeChat for Business by going to "Workbench" - "Customer Contact" - "···" in the upper right corner - "Number of Customers That Can Be Added" - "View Instructions" .

2. Number of friends added actively every day

Personal WeChat: 30-40 people , limited to 24 hours.

Enterprise WeChat: 60-300 people . Please note that new accounts should not receive more than 60 requests per day, and old accounts should not receive more than 100 requests per day. A certain pass rate must be ensured, otherwise the account will be downgraded.

3. Number of friends added passively every day

Personal WeChat: 150-180 people , limited to 24 hours.

Enterprise WeChat: 500-5000 people

It should be noted that the number of new accounts added per day should be between 200 and 400, and the number of old accounts should not exceed 1,000. If you are unable to add new accounts, stop and rest for a while.

For the differences of other adding methods, please see the figure below.

5. Highlights

The reason why WeChat for Enterprise is the best tool for private domain operations is that its functions can truly help enterprises to conduct efficient interaction and conversion when operating private domains.

Introducing 5 main functions:

1. Tag function

If you want to do a good job in private domain, it is essential to do a good job in user labeling. WeChat for Business supports enterprises to set user labels uniformly, and personal labels can also be shared, and the automatic labeling function can be realized.

2. Live code function

Enterprise WeChat supports multi-person live code and group live code functions.

After creating the active code, the enterprise WeChat backend can replace or add QR codes at any time, avoiding the risk of large-scale traffic to the same account and community in a short period of time, and also solving the problem of frequent replacement of materials.

3. Community Management

Enterprise WeChat groups support many functions to facilitate operation and management. For example:

• Automatically send a welcome message to the group
• Group keyword reply, keyword monitoring
• Support automatic kicking, anti-advertising, and anti-harassment
• Group member removal

To realize the above functions, personal WeChat groups must use third-party tools, which will involve great risks.

4. Group messaging function

Enterprise WeChat provides three group messaging tools: group messaging to customers, group messaging to customer groups, and enterprise publishing to customer friends circles . It can realize the functions of group messaging by tags and scheduled group messaging.

5. Resignation/In-service Succession

WeChat for Business can allocate customers who have left or are currently working with one click. When an employee leaves, the customer resources he has added will not be taken away. Other employees can automatically take over the customers of the departing employee, effectively protecting the company's customer resources from loss. With the continuous update and iteration of WeChat for Business, I believe that more and more functions will be launched in the future to escort the company's private domain operations.

VI. Frequently Asked Questions

1. Why can’t I add customers via WeChat for Business?

If you are unable to add customers, you need to check whether the administrator has given you the "external contact" permission; if you could do so before but suddenly cannot do so now, then you should consider whether your account has been blocked.

2. Is there any charge for WeChat Work?

It is free to use, but some functions are charged, such as the conversation content archiving function, which is charged according to the number of purchasers and duration, 600 yuan per person per year.

3. How many corporate WeChat accounts can be registered with one ID card?

One ID card can be used to authenticate five WeChat accounts, and each WeChat account can open one corporate WeChat account.

4. How long does it take for a registered account to be usable normally?

Generally, you can register a corporate WeChat account about one week in advance. Estimate the number of new customers each day and register in batches in advance.

5. Can WeChat for Business open mini programs?

You need to jump to your personal WeChat for authorization, and the binding of your personal WeChat and corporate WeChat accounts must be consistent.

6. Can WeChat Work be used to transfer money or send red envelopes?

Yes. Usually, the payment is made from a personal WeChat wallet. You can also use third-party software to deduct money from a corporate account.

7. What content in the welcome message may lead to restrictions?

The welcome message contains keywords such as "rebate", "red envelope", "coupon", "check-in", etc., which can easily be judged as a marketing account. Sending the link directly is also dangerous.

8. What actions will result in restrictions on corporate WeChat accounts?

Accounts frequently add friends within 30 days of registration; Actively add more than 40 people in 1 hour; Personal WeChat bound to corporate WeChat has abnormalities; Frequent group creation operations. I hope the above is helpful to you.