What is the Amazon Japan support package for new sellers?

Starting from March 1, 2022, Amazon will once again increase its support and launch a limited-time hard-core support package for new sellers in Japan! Whether it is a new seller who chooses Japan for the first time, or a European and American seller who expands its cross-border territory to Japan, they can enjoy multiple supports such as sales refunds, logistics fee reductions, commission cuts, subsidies, etc.

Of course, Amazon Japan has more than just new and powerful support! Japan is the largest overseas e-commerce market in Asia and the third largest in the world. Amazon Japan is Japan's largest e-commerce channel. For Chinese sellers, choosing Japan for overseas expansion enjoys a natural geographical advantage, with faster logistics and more flexible inventory. Amazon Japan's unique rich promotion activities of more than 20 times a year can also help sellers get started easily at any time.

The Regional Comprehensive Economic Partnership (RCEP) Agreement, which came into effect on January 1 this year, has also lowered the threshold for companies to go overseas. This time, the new heavy-weight support package of the Japanese site has injected a shot of reinforcement for sellers to go overseas to Japan! Hurry up and read on to see how Amazon Japan can help sellers reduce costs, increase efficiency, and ride the wind and waves!

2022 Amazon Japan Seller Support Package:

1. A great gift: a great gift package for new sellers on the Japanese site

Brand owner or someone within the brand company completes Brand Registry within 6 months of listing the first ASIN available for purchase:

(1) Amazon offers a 5% sales rebate on the first $1 million or first year (whichever comes first) of branded merchandise sales.

(2) Offer $200 off review management tools (Vine plan)

(3) Provide a $100 discount on brand protection tools (Transparency Program)

Only brands with registered trademarks are eligible for this offer.

Sellers ship inventory to Amazon fulfillment centers within 12 months of listing the first ASIN available for purchase:

(1) Enjoy a $100 discount on Amazon’s partnered carrier fees or a $200 discount on Amazon’s cross-border logistics services

(2) Automatically join Amazon Logistics' new product warehousing discount program

(3) Use Amazon Product Promotion to create an ad campaign with no deadline for Amazon Logistics ASIN and enjoy a $200 product promotion discount

Within 12 months of a seller listing their first ASIN for purchase:

(1) Register for Amazon Coupons and post coupons to enjoy a $50 Amazon Coupon fee discount.

The benefits of completing brand registration are applicable only once per site for a single brand (single MCID or sales account) and only apply to brands that were not sold by the brand owner in a specific region before December 31, 2021.

Please note that this comprehensive benefits package is available to professional sellers who list their first ASIN for purchase on or after January 1, 2022.

2. Double surprise: Japan station commission reduction gift package

This commission discount is exclusive to sellers on the Japanese site.

The total sales price of each item in the Apparel and Accessories category includes:

(1) The standard sales commission rate for orders up to 3,000 yen will be reduced from 15% to 12%

(2) The standard sales commission rate for orders over 3,000 yen will be adjusted to 8%

*This promotion ends on February 28, 2023.

The total sales price of each item in the shoes, boots and bags category includes:

(1) The standard sales commission rate for orders up to 7,500 yen will be reduced from 15% to 12%

(2) The standard sales commission rate for orders over 7,500 yen will be adjusted to 6%

*This promotion ends on February 28, 2023.

The total sales price of each item in the jewelry category includes:

(1) The standard sales commission rate for the portion of sales up to 10,000 yen will be reduced from 15% to 10%

(2) The standard sales commission rate for orders over 10,000 yen will be adjusted to 6%

*This promotion ends on February 28, 2023.

The total sales price of each product in the Pharmacy, Beauty, Food and Beverage categories is:

(1) 8% for items worth 1,500 yen or less

(2) For items over 1,500 yen, 10%

*The current promotional rate will become the standard rate.

The total sales price of each item in the pet supplies and maternal and child supplies categories is:

(1) 8% for items worth 1,500 yen or less

(2) For items over 1,500 yen, 15%* The current promotional rate will become the standard rate.

3. Triple Benefits: Japan Amazon Logistics (FBA) Fees Drop

This logistics fee discount is an exclusive event for the Japan site.

Amazon Logistics (FBA) delivery fees are reduced:

(1) The Amazon Fulfillment Fee for each small-size item and each standard-size-1 item will be reduced by 2 yen and 63 yen, respectively. For items of other sizes, the Amazon Fulfillment Fee will remain the same.

Return Processing Fee Promotion:

(2) Amazon has extended its promotion of free Amazon Logistics customer returns processing for products in the Apparel & Accessories and Shoes & Bags categories until March 31, 2023.

4. Quadruple benefits: Japan Amazon Logistics New Product Warehousing Discount Plan Upgrade

6 major benefits to help sellers worry-free logistics. Join the Amazon Logistics (FBA) new product warehouse preferential plan to make cross-border business easier.

More details about the benefit upgrades for the Amazon Logistics (FBA) new product warehouse discount program will be announced in the first quarter of 2022. Please continue to pay attention to real-time notifications from Amazon's official channels for global store openings.

5% Sales Rebate for New Products: For parent ASINs that meet the requirements of the program, 5% sales will be rebated! And the Amazon Logistics (FBA) fees will be directly deducted on a monthly basis. For parent ASINs that meet the requirements of the program, 5% sales will be rebated! And the Amazon Logistics (FBA) fees will be directly deducted on a monthly basis.

(1) For large items that meet the requirements of the program, up to 30 items per parent ASIN can enjoy a 5% sales rebate within 90 days.

(2) For standard products that meet the requirements of the program, up to 50 units per parent ASIN can receive a 5% sales rebate within 90 days.

(3) For apparel and footwear products that meet the requirements of the program, each parent ASIN can enjoy a 5% sales rebate on up to 100 products within 120 days. *This benefit is only available to sellers who have completed Amazon Brand Registry in the United States, Japan, Europe (Germany/France/Spain/Italy), and the United Kingdom. Sellers who have not yet registered their brands are advised to take action as soon as possible. The sooner you register, the sooner you can enjoy it!

Note: The "5% Sales Rebate" offer in the New Seller Entry Gift Package and the Amazon Logistics New Product Warehouse Promotion Program cannot be combined at the same time. For new brand owners, the brand benefits in the New Seller Entry Gift Package will take effect first. Sellers will be eligible to enjoy the 5% sales rebate of new products in the Amazon Logistics New Product Warehouse Promotion Program after enjoying the 5% sales rebate of the New Seller Entry Gift Package.

Free Amazon Logistics (FBA) monthly storage fees:

(1) Small and Standard-Size Items: For new ASINs that meet the requirements of the program, the monthly storage fee for the first 50 units of each parent ASIN will be waived within 3 months after the first unit is received at the Amazon fulfillment center.

(2) Large items: For large new ASINs that meet the requirements of the program, the monthly storage fee for the first 30 items of each parent ASIN will be waived within 3 months after the first item is received at the Amazon fulfillment center.

(3) Exclusive benefit for apparel accessories and footwear and bags: New ASINs that meet the requirements of the program will be exempted from the monthly storage fee for each parent ASIN within 4 months after the first item is received at the Amazon fulfillment center.

Fulfillment by Amazon (FBA) inventory removal fee:

(1) For large items that meet the requirements of the program, up to 30 items per parent ASIN can enjoy a 5% sales rebate within 90 days.

(2) Large-ticket items: For new ASINs that meet the requirements of the program, the inventory removal fee for the first 30 units of each parent ASIN will be waived within 6 months after the first unit is received at the Amazon fulfillment center.

(3) Exclusive benefit for apparel accessories and footwear and bags: For new ASINs that meet the requirements of the program, the inventory removal fee for the first 100 units of each parent ASIN will be waived within 6 months after the first unit is received by the Amazon fulfillment center.