What is Amazon Transparency? How to prevent counterfeits?

The Transparency program is open to brand owners who have completed Amazon brand registration. Brands select the ASINs they need to join the program and apply the unique Transparency program barcode to each product or package they join. This is like putting an "anti-counterfeiting code" on the product. Only products with the "anti-counterfeiting code" correctly affixed can be successfully put on the shelves, stored, and delivered, etc., to ensure that consumers receive authentic brand products.

How to prevent counterfeits?

1. Listing creation stage: For products that have been protected, any seller who wants to follow the sale of the product needs to upload 5 transparency codes on the seller platform for inspection. Only after the inspection is passed can the product be put on the shelf and sold normally.

2. FBA products: Amazon needs to detect the correct Transparency barcode before the products can be successfully put into storage.

3. Self-delivered products: Sellers also need to provide the correct Transparency code for successful sales.

When consumers scan the "anti-counterfeiting code" affixed to the product or packaging, they can not only verify the authenticity of the product, but also see a brand-customized page. By guiding consumers to scan the code, brands can have an extra exposure opportunity in the after-sales process!

The QR code scanning page can include: explanatory diagrams, videos, etc., such as product installation videos, to enhance consumer experience and reduce the risk of negative reviews.

Add product discount information related to the sold items to help drive sales and repeat purchases of related products.

Share with one click and gain fans right on the spot! Consumers can directly share the videos or promotional information on the page to their social media to attract more potential customers. Therefore, even for new sellers who have just completed brand registration, the Transparency program is a good opportunity to find another way to gain traffic and conversion! Amazon provides a Returns Analytics report for every product that joins the Transparency program. Although ordinary sellers can also see relevant information about returned products on the seller platform, the report provided by the Transparency program allows you to view return details according to different batches, different dealers, and individual products. This allows sellers to have clearer ideas when formulating improvement plans and accurately find the points that need to be improved.

Offer details:

Join the Transparency program now, and get the first year for free! Each new product that joins the program can use 20,000 Transparency program codes for free within 365 days after the protection is turned on; if you join multiple products, the number of free codes can be stacked. Yes, you read that right! Adding one ASIN means up to 20,000 free codes, and adding 10 ASINs means up to 200,000 free codes, and there is no upper limit on the number of ASINs! TIPS: The code discount will be returned as a deduction in subsequent bills.

Frequently Asked Questions:

Q: If my product is a headlamp, and it is sold without a restricted standalone cylindrical lithium battery, is it allowed to be sold?

A: If your ASIN meets the conditions for first enabling protection between 07:00 on April 12, 2022 and 24:00 on December 31, 2022, and other preferential conditions, you can also enjoy the discount! If this is the case, please contact your Transparency Program Manager as soon as possible.

Q: In order to enable protection, I need to download a small number of labels for shipment. Can I get a discount for these labels?

A: We are very sorry, but there is no discount for codes downloaded before the protection is turned on. The charge for each code ranges from 0.01 to 0.05 USD, and there is no minimum order quantity requirement. However, if you also meet the welfare qualifications in the "New Seller Getting Started Gift Pack", you can use the $100 Transparency program discount in the gift pack to offset the code fee before the protection is turned on; for ASINs that meet the Transparency first-year free qualification, you can only start to enjoy the first year free after the $100 in the gift pack is used up, and you will not get repeated discounts.

Q: My product is exempted from GTIN (such as UPC, EAN) and only uses FNSKU. Do I need to put the Transparency barcode and FNSKU on the same side?

A: Yes, if there is no UPC/EAN, just put the Transparency barcode and FNSKU on the same side. Your Transparency Program Manager will provide you with detailed labeling instructions.