How much does it cost to join Amazon? What are the fees?

In fact, Amazon should be regarded as a very famous cross-border e-commerce platform, but if you want to settle in Amazon, there are actually some skills that you need to master in advance. At the same time, settlement requires money. How much does it cost to settle in Amazon?

How much does it cost to join Amazon?

1. Basic costs for opening a store

(1) Account registration fee: 0 yuan

First of all, there are two ways to register for opening a global store: the Merchant Manager channel and the self-registration channel. No matter which way you choose to register an account, it is free. At present, more people prefer to choose to register using the Merchant Manager channel.

(2) Monthly rental fees and sales commissions

Amazon Global Stores has two types of accounts: Professional and Individual. These two are the two major account types of Amazon. We can choose according to personal or company circumstances.

Their fee rates are also different:

Professional: Fee = Sales Commission + Monthly Rent

Individual: Fee = Sales Commission + Per-item Charge

In addition, Amazon has three major sites in Europe, North America, and Japan. Each site is different and the fees charged are also different.

2. Basic operating expenses

(1) PPC/CPC on-site promotion costs

Within a certain range, the higher the bid, the greater the possibility of being ranked at the top, but there is a limit. Bidding is only a secondary factor and will never be the mainstream. Any search engine and platform will only display the products that are most prioritized and most beneficial to consumers. The so-called traffic purchased with money will always be ranked second.

You can view the predicted bid and cost per click for each keyword in the backend advertising promotion management. The CPC click price is a combination of the second place bid + the percentage of the difference between the first and second place + your performance.

(2) FBA Fees

If you want to do well on Amazon, it is very necessary to launch FBA.

Note: FBA fee = first-leg fee + FBA logistics distribution fee + monthly storage fee + inventory configuration service fee.

Logistics and delivery fees: This is the fee charged by Amazon when shipping via FBA. It is usually charged per piece. The fee per piece depends on the weight and size of the product. And this logistics and delivery fee will be adjusted at different times.

Monthly storage fee: Amazon products can be divided into standard size and super-standard size according to size; according to nature, they can be divided into medium products and non-medium products. If you use FBA warehouse service, you need to pay this FBA warehouse rental fee per cubic foot per month in proportion.

As for the cost of entering Amazon, actually, registering an account is free, but the monthly rent and sales commission do require money. You also need to take into account the technical costs of operation, as well as the monthly storage fees, so the monthly cost is still relatively high.

Recommended reading:

What exactly does Amazon online store operation do? What are the job contents?

Does a Hong Kong company need to open an account to register Amazon? How to do it?

What are the advantages of opening a cross-border e-commerce store on Amazon? Is it worth choosing?