Not relying on appearance but relying on voice, @姚尧不是P30 Why is it both funny and magical

This article mainly analyzes the video operation and monetization methods of Douyin blogger @姚尧不是P30, and is recommended for people who want to operate a Douyin account.

There are many funny bloggers who focus on family scenes, but the daily "fighting" between @姚尧不是P30 and his mother Maomaozi is very interesting. The interaction between the hot-tempered Maomaozi and the "mean" Yao Yao always arouses the interest of the audience, because Yao Yao is always frantically testing Maomaozi's minefield, and in the end she is almost always beaten up by Maomaozi. Because Maomaozi's performance is too "fierce", netizens joked that "Yao Yao is risking her life to shoot videos for us", which shows how strong the impact of the video is.

1. Use voice role-playing to make the video more interesting

In @姚尧不是P30's videos, one of her special features is to use different characters' voices to talk to Maomaozi. In this series of videos, Yao Yao uses the lines and voices of Dongfang Qingcang, An Xiaoniao, Crayon Shin-chan, Sun Shangxiang and other characters. In addition, she also uses some popular elements in her creations, such as "bad literature", "social bullshit", "little Xiba", "mama's girl"...

In the video "When I Talk to My Mom Using Bad Literature", Maomaozi pointed at the birds outside the window while drinking water and said to Yaoyao, "This is called two orioles singing in the green willows, even the birds have boyfriends." The purpose of urging Yaoyao to find a partner is very obvious, and Yaoyao responded disdainfully, "It's okay if I don't look for one." As a result, Maomaozi said excitedly, "Either you don't look for one or you can't find one." After that, she explained in a very emotional way why Yaoyao couldn't find a boyfriend. Other girls are like, "Oh, little brother, I can't unscrew the bottle cap." As a result, Yaoyao can even unscrew a fire hydrant, let alone a bottle cap. The difference is immediately obvious when compared.

In Maomaozi's daily urging for marriage, Yaoyao insisted on her usual attitude of giving up. For example, Maomaozi said to Yaoyao in a useful way, "Daxin's children are all going to kindergarten, and being a mother can also lose at the starting line." As a result, Yaoyao responded, "Losing at the starting line is better than losing at the finish line, and it saves a lot of running."

When it comes to studying, Yao Yao also holds the attitude of not studying if she can avoid it, and studying later if she can. She said that one must think twice before doing anything, and then she asked three soul-searching questions, "Can I not do it? Can I do it later? Can I trick others into doing it?" After that, she tried to avoid studying by saying, "Success comes from acquired efforts, so I will take a rest today and tomorrow." Maomaozi looked at her with contempt and said, "Okay, the day after tomorrow is Friday, so I can study hard." As he did so, he took out a large screwdriver and three feet of white silk from the room. This method of forcing children to study is also very hardcore.

In addition to using the more popular bad literature to communicate with Maomaozi, Yaoyao also used Dongfang Qingcang's quotations to create. In this video, Yaoyao invited two friends to her home to play. When the two friends heard Yaoyao cough, they ran directly from the door to Yaoyao, kissed Yaoyao respectfully, and said loudly "Welcome Your Majesty to your throne". Maomaozi on the side couldn't stand it anymore, and said directly, "You two really spoil her. In ancient times, there was King Goujian of Yue, and now there are you two who are really shameless."

Yao Yao was obsessed with Dongfang Qingcang's identity and couldn't extricate herself. When she saw her father coming back, she asked, "Where have you been?" Her father replied, "I went upstairs to cover the soy sauce jar." When Yao Yao heard this, she instantly became excited, "I said you are not allowed to leave me without my permission. No matter where you are going, you have to let me know, do you understand?" However, her father did not cooperate with her in acting and directly retorted, "What's it to you? Who is the father of us?"

When Yaoyao saw that his father was so angry, she asked her two friends to get a large basin of water and bring it to her father, saying, "This is the water without roots that I got for you. Drink it all in one breath to get rid of your internal heat." Maomaozi couldn't stand it anymore and said ironically, "Drink it quickly. Look how filial your son is. After drinking it, not only will his anger go away, but he will also be gone." Yaoyao said anxiously, "Why do you need to ask about my work?" This sentence directly angered Maomaozi. After a dispute, Yaoyao was dragged into the room by Maomaozi by her hair.

2. Commercialization of plot placement

At present, @姚尧不是P30's main way of monetization is through product placement. For example, in the video "New Year, Mutual Invasion and Harm", Yao Yao asked Maomaozi what he was cooking, and Maomaozi asked her to guess. Yao Yao said king crab, lobster, abalone and other seafood with expectation. Maomaozi turned around and said loudly "I asked you to guess, not to make a wish. If you can't guess noodles, just keep guessing."

Then came the eating scene. Yao Yao took a can of yellow peaches and tried to open it with various tools, even picking up an electric drill. His mother, who was eating nearby, couldn't stand it anymore, so she snatched the can of yellow peaches from Yao Yao's hand, twisted it open and poured it into the bowl. Yao Yao fought back, "Can you please stop looking down on me? After all, I was also a bad boy when I was in junior high school." As a result, Maomaozi said calmly, "Only 1.3 meters tall and underdeveloped", inadvertently giving Yao Yao a bigger counterattack.

It can be seen that this video focuses on the details of life scenes, and the advertisement also cuts in from this angle. When Maomaozi was washing the clothes they wore when they had a fever, Yao Yao let a certain brand of disinfectant appear on the screen, and used oral form to state the ordering channels and introduce the features of the product discounts. Judging from the comments in the comment area, this method did not arouse users' disgust.

At the end of the video, in order to go out under Maomaozi's "eyes", Yaoyao wore a green jumpsuit and pretended to be invisible. Maomaozi laughed immediately after seeing it and grabbed Yaoyao's clothes to prevent her from going out. This has become the essence of this video. Some netizens left comments in the comment area, "New concept of "Invisible"", "Green screen boy"...

Judging from the video data performance, @姚尧不是P30's content is more popular among netizens, but she is relatively restrained in monetizing her account. There are no obvious signs of commercialization in her other videos, and she focuses more on humor.

3. Conclusion

At present, @姚尧不是P30 has 12.07 million followers on Douyin, 2.73 million followers on Xiaohongshu, and 2.19 million followers on Bilibili. The balanced development of multiple platforms proves her content strength.

From the content point of view, in addition to the series of dialogues with parents in a hundred tones, Yao Yao has also been constantly updating the series of guides to setting up stalls at home. For example, in the video "When I interview my mother on the street at home", when she saw Maomaozi lying on the yoga mat playing with her mobile phone, Yao Yao put the microphone to Maomaozi's face and asked her what moves she practiced. Maomaozi responded with a "Erlang lying position" which instantly left Yao Yao speechless. In this video, through the form of an interview, Maomaozi even produced some amazing words that were very consistent with Maomaozi's personality, such as "The secret to staying young is to lie about your age" and "I have pulled a child".

In general, @姚尧不是P30 has won countless fans with his unique imagination, and the interaction with Maomaozi is the "soul" of the video and the source of happiness for many netizens.

Author: Aries

Source: WeChat public account "KOL User Manual (ID: KOL-TOPKLOUT)"