What does Wish local store mean? What are the rules?

There are more and more cross-border e-commerce platforms nowadays. Among them, the relatively well-developed cross-border e-commerce platforms include Amazon and Wish. Therefore, many merchants want to open stores on these platforms. So what does Wish local store mean?

What does wish local store mean?

Wish local store is also a comprehensive platform for selling all kinds of products. The reason why the platform is relatively less well-known in China is mainly because the platform has not launched marketing in the Chinese market. However, the sales volume of many products sold on its platform is not less than that of Amazon or Alibaba. Foreign trade companies mainly sell retail products, so it is still necessary to pay attention to the Wish platform.

What are the rules?

1. Store rating. On the Wish platform, the highest level of Perkin is equivalent to 4.5 points. Stores with rankings on the Wish platform are equivalent to 4.4 points, and those without rankings are equivalent to 4.2 points. According to the platform data, about 10% of the stores on Wish are ranked no less than 4.5 points. The store rating is based on the average score within the past month. It should be noted that consumers cannot modify their comments after making them, so merchants must do a good job in this regard.

2. Product ratings. According to Wish data, the average share of products in platinum stores is about 6%. There is a big difference in product sales between ranked and unranked stores, which directly affects the store's turnover.

3. Operation. The point to be noted here is the delivery rate. Merchants should pay attention to optimizing the delivery rate. For orders of ordinary mail, there is no need to consider delivery. For countries that require delivery, the time efficiency of logistics must be optimized. For high-value orders, it is recommended to send logistics with short delivery time. For low-value orders, it is recommended to avoid the evaluation point of delivery rate.

4. Refund ratio. Many consumers will return products because the logistics time is too long and they don’t want the products anymore, or the quality of the products after they receive them is not good and is too different from their expectations. Merchants must understand the reasons for consumers’ returns and make adjustments to the products.

Although the entry threshold of the Wish platform is low, merchants must meet these entry requirements to enter the Wish platform. In addition, sufficient funds must be prepared when registering on the Wish platform, which will facilitate the future operation of the store.