What are the things to pay attention to when selling clothes in Shopee?

As one of the largest food delivery e-commerce platforms in Southeast Asia, Shopee is also very attractive to domestic merchants. For some friends, it is a good idea to open a store on Shopee, a cross-border e-commerce platform. So what are the things to pay attention to when selling clothes in a Shopee store?

What are the things to pay attention to when selling clothes in Shopee?

1. Determine the target customers. In the process of operating a store, you should pay attention to setting the target customers for the store, so that the products in the store are refined and extensive, rather than extensive and miscellaneous. Refined and extensive can increase customer stickiness and produce a repurchase effect, which will bring much greater benefits.

Many Shopee stores have dozens of product categories, and the titles, pictures, and copywriting are optimized to the extreme, but the number of orders is very small. Because from the customer's point of view, your store is a fine grocery store. Too many stores have no user stickiness, and even if there are low-priced products, it cannot drive the sales of other products in the store.

2. Decorate the store well. Most of Shopee’s traffic comes from buyers’ own searches. The first thing that comes to buyers’ attention is the store decoration. If the store decoration is well done, the chance of being chosen by buyers will be higher.

The store name is very important. Try to keep it simple and clear. Creativity will add points. The store avatar can use the store logo or store-related pictures. The store introduction should state the advantages of your store to make buyers interested in your store.

3. Improve after-sales service. After-sales service directly affects the repurchase rate, so after-sales service should be done well to let buyers feel the sincerity of the store and feel at ease to buy. When selecting products, Shopee sellers should pay special attention to data such as profit margin, ROI, competitor evaluation, keyword search, etc. And give priority to products that currently have a small market share and large profit margins.

4. Fans in the store to the store. Fans are an important source of natural traffic and orders for the store. In the early stage of store operation, increasing fans is a very important operation link. Sellers can actively pay attention to the popular sellers on the platform (especially similar categories) and their fans, so that the chance of being followed back is higher, which can increase the exposure of the store. At the same time, low-price promotions can also help the store attract traffic and increase the number of fans.

If you want to open a store and put products on Shopee, you can use external tools to grab products from domestic platforms and put them on Shopee. This will save you the trouble of putting products on the shelves. After all, putting products on the shelves by yourself is time-consuming and problems may easily arise if you don’t understand the regulations of the platform.