Do Amazon platform images have to be white? What are Amazon's image requirements?

Many consumers like to shop on Amazon. After shopping on Amazon, there are many things we need to do, such as setting product pictures, which are basic operations. So do product pictures have to be white?

Do Amazon platform images have to be white?

The last main image on Amazon must be a white background image, and the first image can be appropriately explained. If the last image is not a white background, the display and exposure will be affected.

What are the Amazon image requirements?

First of all, the main picture. Amazon's main picture requires a pure white background and a size of 1000*1000 pixels or more. The product size must account for more than 85% of the picture size. The main picture cannot contain accessories and cannot have watermarks, logos, text, and promotional information. Although some categories use gray backgrounds and scene pictures as main pictures, we remind all students that main pictures other than white backgrounds are not recommended, because this is equivalent to leaving competitors with a way to complain, leaving safety risks for subsequent normal operations.

The second is the secondary picture. The pictures of Amazon listings are composed of 1 main picture and 8 secondary pictures, of which 6 are directly displayed on the listing, and the other 2 secondary pictures need to be clicked to view. However, only very few consumers will choose to click on the last two pictures to view them. Therefore, how to match the 6 secondary pictures to show the product size and usage scenarios is one of the important means to increase purchase rate and conversion rate.

Finally, I would like to remind you that Amazon's images have a hidden function, which is to embed keywords to increase exposure. The so-called embedding is to use the product's keywords to name the image. This will increase the weight of the keyword when it is uploaded, allowing more buyers to search for your product. At the same time, I would like to share some experience here. If your main image is stolen by a competitor, you can consider not exposing it first, and wait until the competitor's link improves a little, and then complain to Amazon through the background. While safeguarding your own rights and interests, it also makes our main image familiar to consumers, which can be said to kill two birds with one stone.

In general, the first main picture on Amazon does not need to have a white background, but the last main picture must have a white background. If you do not use a white background, the product may be deleted and will not be displayed or exposed.

Since all merchants have decided to open a store on the Amazon platform, they all need to make relevant settings. If Amazon merchants are not familiar with the rules in this regard, they can learn more about them. I hope this can solve your problems.

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