What does cross-border e-commerce agency operation do? What does it include?

Nowadays, we often hear people mention cross-border e-commerce agency operations, but many people don’t know what it actually does? Well, today, let’s talk about the content of cross-border e-commerce agency operations. If any merchants need to know, then this is a good time. If you want to know, you can take a look.

What does it include?

First, the product. There is no difference between making cross-border products and domestic products. You just need to figure out what procedures and qualifications are required for these exports. Secondly, a good product needs to be refined from packaging, product copywriting, new selling points, etc. Many so-called agents will tell you that they are very experienced in this area, so that you choose them.

Admittedly, this is very important, but we must pay attention to whether we really have the ability in this area, because these aspects need to conform to the language habits and viewing habits of foreigners, so it would be perfect if there are foreign practitioners in the team.

Second, the first-leg service. Simply put, it is transportation, which is the profit point of the industry. Good first-leg service can save a lot. So when choosing an agent, you should ask how the first-leg service is done.

Third, overseas promotion. In terms of cross-border business, there may still be cases of fraud (here pay attention to the risk of account suspension). In addition to making up orders, off-site promotion is very important, including advertising, short videos, etc. These costs are not low, and it is difficult to do well in China, so it is best for the agency operation team to have such operators abroad.

Fourth, warehouse. Warehouse cooperation is very important, such as fab return label, return, return to port, tail goods processing, etc., so good warehousing services are necessary, otherwise you don’t know where your goods are when they come and go.

Fifth, settlement. This needs to be made clear. After the product is sold, the money will flow back. Many agency companies lack experience in this regard and have no money to collect. There are many reasons, such as being blocked by foreign accounts (due to legal issues) or having promotion money maliciously clicked, which will result in no money coming back. Therefore, it is best if these companies have experience in this area, which can reduce a lot of losses for you.

In fact, the main job of the agency operation company is to help merchants operate and manage stores. Because many merchants do not have the time or do not know how to manage, they need these agency operations to provide services.

In fact, the work content of cross-border e-commerce agent operation mainly focuses on products, head-end, promotion, warehouse and settlement. As long as the agent operation can help merchants operate the store well, they can obtain corresponding income. Therefore, if there are merchants who really cannot operate the store by themselves, they can ask the agent operation for help.