How much does Amazon charge for agency operations? What fees are included?

Now after opening a store on Amazon, you need to do a good job of promotion. Amazon's operation and promotion require certain skills. If you feel that you can't do it well, you can choose to cooperate with an Amazon agency. How much does Amazon agency charge?

How much does Amazon charge for agency operation?

Operation fee:

There are more than 95% Amazon operating companies in the market. The fees are composed of basic services and commissions. Moreover, the charging standards for basic service fees are different for each company. The general average is about 80,000 per year. Among the operating fees, the largest expense is the eight-point commission.

The core profit point of Amazon's agency operation is the 8% commission. If the monthly sales reach 50,000 US dollars, the cost of Amazon's agency operation in the first year will be more than 400,000. This is also the core reason why Amazon's agency operation company strives to quickly increase the sales of agency-operated stores. If the agency-operated store continues to perform poorly, not only will it not receive commissions, but it will also affect the renewal of the second year, and may also have a negative impact on the brand.

Promotion costs:

If sellers choose to do e-commerce, then promotion is definitely necessary. If they want to quickly attract traffic, both on-site promotion and off-site promotion must be carried out together. However, the ratio of ACOS of on-site advertising and off-site promotion is also a problem that many sellers cannot grasp well.

At the beginning of operation, the store traffic is very small, and on-site advertising is the main source of traffic. The proportion of advertising in Amazon-operated stores is not low, especially at the beginning of store operation, advertising accounts for about 15% to 20% of sales. This data will slowly decline after three to six months. The advertising ratio during the stable operation period is between 10% and 15%.

Off-site promotion still has very high requirements for team resources. There are very few reliable resources. There are many channels for promotion, such as celebrity blogs, Facebook, YouTube, discount websites, etc. The consumers of this type of advertising mainly depend on the needs of the operators.

Basic materials:

Its costs mainly include servers, VAT and trademarks. Services and trademarks are necessary for Amazon's agency operations. The total cost is within 10,000 yuan. VAT is required for sellers on the European site. The fees vary depending on personal needs.

After reading the above content, you should know how Amazon charges for agency operations. To open a store on Amazon, you need to do a good job of operation and promotion. So if Amazon merchants feel that they are not doing well, they can choose to open a store through agency operations.

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