It will go viral as soon as you write! Three tips for running Xiaohongshu

This article shares how to improve content performance and solve the problems of content homogeneity and low user engagement by imitating popular articles, creating industry templates, and paying attention to details. It is recommended for content creators and social media operators to read.

Recently, I have been running a decoration merchant account. Before I started to invest, the natural flow has exploded! This is not only true for decoration, tourism, clothing, wedding photography and other industries. The method is to follow the recent popular articles - industry templates - and stick to the details . Anyone who does this will definitely get better results than 50% of his peers.

1. Recent Hot Articles

Why choose recent hot articles? Hot articles are the most authentic votes of users, reflecting the needs and desires of users, and are not transferred by the platform. To put it bluntly, even if Xiaohongshu goes bankrupt, the needs of users will still be there. Without Xiaohongshu, users will go to Weibo to read gossip, go to Zhihu to find answers, and go to Mafengwo to find travel guides. Recent hot articles are the concentration of recent user needs and are our best topics.

Recent hot articles refer specifically to hot articles within 1 month, especially those with low fan count.

The simplest and most effective method is to search for industry keywords, such as "refund of deposit for house purchase". The following content comes out, and the notes in the red frame can be imitated. Open the account and find that there are only 40 fans. More importantly, the comments in the comment area are real comments, which lead to the refund agency. This is a case that can be directly imitated; similar recent hot articles should be found at least 5 or more, and focus on the common points;

Figure: Search results for "refund deposit for house purchase"

2. Industry Templates

Simply imitating recent hot articles can easily lead to homogeneous competition. If you do this, your peers will 100% do the same. We need to summarize industry templates, create industry templates, and form our own note templates to get rid of internal competition. How to find industry templates? Continuing the idea of ​​finding templates for recent hot articles, use the third-party tool Huitun Data to find the corresponding categories of low fans, export the notes, and organize them into a table.

Picture: Gray dolphin

In the recent 7-day notes, I organized the contents based on Huitun, and sorted out the table notes and the templates on the market to form a template for our industry. The picture below is the template for the maternal and infant industry that I organized based on Huitun.

Figure: Industry template compiled by Huitun

In fact, when you look through all the recent hot articles on Xiaohongshu, you will find that the hot articles on Xiaohongshu basically revolve around these 6 hot article templates. The content of the main article does not change much, the main change is in the form.

Figure: 6 templates for popular articles on Xiaohongshu

1. How to use industry templates?

After sorting out the industry templates, the next step is to use the industry templates to write content interspersed to test which template is more suitable for you; any type of template will have a variety of graphics and text forms, for example, the snack recipe "data drainage" template. Xiaohongshu has 3 to 4 forms as shown below, Baidu network disk type, stamp type, secret recipe collection type, print stamp type, these are unified as "data drainage" methods, we can first follow one category and update the account one by one.

Figure: Four popular article templates in the snack industry

If you decide to use the first method based on your own situation, then you need to imitate it 1:1. This is the point of step 3. Get every detail right, and truly imitate the cover, title, text, comment area, and group chat 1:1. As long as you can imitate it at the pixel level, there will be no problem with the account, and it will basically come out. At the same time, in the writing process, you must also find your own industry template; we found that sometimes one account can attract a lot of traffic with only one template. The simpler the copy, the higher the efficiency. As shown in the figure below, learn a knowledge card every day, which is to gradually form this drawing form from the collection of dry goods;

2. Create industry templates

We can't always write according to the same template, because the template will become outdated. At this time, we need the ability to randomly combine horizontal marketing. For example, if we see a template that has recently exploded in other industries, we can apply it to our own industry and continuously adjust the template. For example, this kind of case display, before and after display, can be applied to many industries. The 6 major templates listed above can also be combined with each other. There are 36 combinations of 6X6 combinations. If each type has multiple forms, you can form N kinds of Xiaohongshu materials, and the form of notes will be more diverse;

3. Button up the details

When writing, what details should be paid attention to? I think we can review the specific details, release time and data; pay attention to specific details: cover, title, text, comment area, opponent's circle of friends' words, pay attention to these details to surpass peers; pay attention to release time: how to determine the release time of the industry? We find our peers, and then search on Huitun to see their fans' active time, the release time of popular notes, and determine our own release time;

Figure: Huitun queries blogger fans’ active time

Figure: Huitun checked the blogger's popular notes time

Figure: Xiaohongshu Notes Operation Self-Inspection SOP Standard

Author: Jiang He; Source public account: Jiang He Chats About Marketing (ID: 1079873)