What is a Shoptop gift card? What should I pay attention to?

Many independent website sellers have been working hard to improve customer loyalty and repurchase rates, but have never achieved good results. In order to solve this problem, Shoptop has launched the "Gift Card" function! By issuing gift cards to customers, merchants can effectively maintain new and old customers, improve independent website customer stickiness, and thus increase sales.

1. What is a Shoptop Gift Card?

The "Gift Card" function supports merchants to customize gift card number, amount, expiration date, customer sent, email notification style and other information; through the store backend gift card list page, merchants can clearly understand the face value and balance of issued gift cards, and data information can be exported with one click to facilitate quick management by merchants.

Increase order volume and repurchase rate

By issuing gift cards, merchants can stimulate customers to use discounted purchases and increase the order volume and repurchase rate of independent sites.

At the same time, when managing private domain customers and managing the flow of funds for refund amounts, merchants can also choose to issue gift cards of equal or greater amounts to customers instead of refunding the actual amount, which is conducive to customers using gift cards for secondary consumption and increasing repurchase rates.

Increase customer spending and sales

By giving out gift cards to customers, merchants have the opportunity to generate more sales.

Research shows that 65% of gift card users actually spend more than the face value of the gift card. Compared with direct product discounts, gift cards can help increase the average order value.

Improve customer stickiness and loyalty

By issuing gift cards, merchants can improve customers' favorability and loyalty to the brand. Gift cards will stimulate customers to browse the website frequently, find their favorite products, and make repeated purchases, thus enhancing customer stickiness.

Expand customer base and brand awareness

Through gift card transfers between customers, merchants have the opportunity to further expand their customer base and quickly increase brand awareness.

2. Precautions

1. The amount of the gift card is automatically deducted from the total order amount

If the total order amount is greater than the gift card amount, the gift card amount will be fully deducted; for example: the order amount is 500 yuan, the gift card amount is 200 yuan, and the final payment amount of the order using the gift card is 500-200=300 yuan.

If the total order amount is less than the gift card amount, only the order amount will be deducted, and the remaining amount on the gift card can be used next time; for example: the order amount is 100 yuan, and the gift card amount is 200 yuan. Using the gift card, the final payment for the order is 0 yuan, and the remaining amount on the gift card is 100 yuan.

2. Gift cards can be used in conjunction with marketing activities

Customers can enjoy both marketing discounts and gift card deductions.

3.Support simultaneous use

If the same customer has two gift cards, both gift cards can be used simultaneously when submitting an order.

4. Gift cards can be transferred

As long as the gift card number filled in by the customer when submitting the order is consistent with the issued card number.