Now, there are indeed many friends who have made a lot of profits by operating cross-border e-commerce businesses on the Amazon platform. Then, some novice friends want to know how to make Amazon detail pages. Let’s learn some skills together! Product Name: The abbreviation of the product, used to identify what is being sold. A concise and relevant product name will increase product views. Product images: Product views are displayed when buyers click to browse the detail page. High-quality, high-resolution images can make your products stand out; Product Bullet Points: Summary descriptive text about specific aspects of the product. Key product features will quickly let buyers understand the product. Use these features to emphasize the most important product information that you want buyers to be sure to see; Product description: A text description of the product that provides more detailed product information and details. Product descriptions should be limited to 2,000 characters to avoid losing the buyer's attention. Amazon's requirements for product images: 1. The main image must accurately display the product, only show the products for sale, and use as few or no display models as possible. 2. The main image must show the actual product (not a picture or illustration) and must not show irrelevant accessories, stands that may confuse buyers, text or logos/watermarks/embedded images that are not part of the product. 3.85% coverage: 85% of the image content. The product must occupy more than 85% of the image area. On a pure white background, the product should take up 85%-100% of the screen area. Focus on the product. 4. Pure white background (mainly for the main picture). The background of the main picture must be pure white, and the RGB value is (255, 255, 255) (RGB is the three primary colors of color light, and the RGB value can be set in the PS software). Although the standard of pure white background is larger than that of the original, it can also leave some room for buyers' imagination. In addition, the main picture is also required to have no borders, and the picture content must have color. When making Amazon detail pages, you can try to use real photos, do not over-Photoshop, and try to restore the real scene, color, etc. The image style of technology products is recommended to highlight the sense of luxury and technology. Recommended reading: How to place orders on Amazon? How to purchase on Amazon? How much does it cost to do business on Amazon? What are the fees? Do I need to pay taxes when I receive payments from Amazon? How do I file taxes? |
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