8 favorite sentences in January

Unconsciously, we have passed the first month of 2023. In this warm January, there are still many articles worth collecting. The author of the following article has compiled some wonderful articles, let's take a look.

Unconsciously, we have gone through the first month of 2023. In this warm January, there are still many copywritings worth collecting. Today, Mei Xiaohua sorted out some wonderful copywritings for us to collect together.

1. The lines of The Wandering Earth 2; the promotional copy

The movie "The Wandering Earth 2" has received rave reviews, and many of its lines are still fresh in people's memory:

“The fate of civilization depends on the choices made by mankind.”

“In times of crisis, the only thing we can do is take responsibility.”

“I believe that human courage can transcend time, transcend every history, present, and future.”

“Civilization without people is meaningless.”

"If the work is not finished, everyone will die."

As early as November 2022, the official Weibo account of "The Wandering Earth 2" released a series of character posters for #MOSS眼的漂流地球# . After watching the movie, I found that these promotional texts summarized the characters of the film very well~

MOSS cannot keep humans sane, but MOSS will stand with human hope and never defect.

Lieutenant Colonel Liu Peiqiang (Wu Jing) in the eyes of MOSS

MOSS agrees: Only when we believe, can we have hope. MOSS wishes good luck to the earth and to mankind.

Zhou Zhezhi (Li Xuejian) in the eyes of MOSS

Courage and perseverance are indispensable themes in human history.

Zhang Peng (Sha Yi) in the eyes of MOSS

Only humans care about choices, MOSS only cares about results.

Ma Zhao in the Eyes of MOSS (Ning Li)

As the saying goes, "If you keep thinking about it, it will come true." There is always a place where your wishes will come true.

Tu Hengyu (Andy Lau) in the eyes of MOSS

As an aside, during the movie promotion after the Spring Festival, there were constant calls for "The Wandering Earth 2" from the "national team" on Weibo. Official accounts such as @CNNC @COFCO @China Aerospace Science and Industry @Sinopec @China National Nuclear Corporation posted on Weibo, demonstrating their technological strength and shouting out overbearing CEO-style slogans, " You are responsible for imagination, and we are responsible for realization ", providing everyone with "imagination" material. This linkage is really exciting, and I can't help but think of Yu Hua's words: md, so awesome, wc!

2. Spend the Spring Festival together, I will make you

The Spring Festival has passed, but the long copy in Douyin's New Year TVC "Celebrate the Spring Festival Together, I Douyin You" is still touching because it resonates with us and reminds us of our common experience of first suffering and then happiness not long ago.

The whole film is set against the background of going home for the New Year after the epidemic is relaxed. It revolves around the word "plus" and outlines the changes and warm friendship in your and my lives.

The touching sentence "add the life I love back little by little" reminds me of the days when I was sick and had a fever, from being weak all over to fully recovering, and the highway before the Spring Festival, which was a slow journey home...

Full text:

Everyone wants to wake up.

Everything's changed for the better

But the real solution is usually the stupid solution

We can only do it little by little

Add back the life you love

new year

Add a friend who loves to tell stories

Listen to him talk about an ear of rice, the corn of childhood

There is always new poetry in the daily life

If it's too difficult to persist

Remember to add partners one after another

Grit your teeth and skip today

The tomorrow we want is getting closer

It's just a meal

Add you

It became the happy moment my parents had waited for a year.

Dear Friend

I hope you can be with the one you love

On every ordinary day

I also hope that there will always be someone to party with you

Just like the youth I always miss

Maybe now is not the best time

But as long as we add up

Things will change

Tears upon tears

Will be a comfort to each other

Two people I've never met

It can also add a feeling that you have never had before

Cute people add up

The days must be more lovely

Add up in the face of unexpected difficulties

There is always a force we can't imagine

The New Year will definitely be different.

Just move forward step by step

One person plus another person

The life we ​​like will surely be added back slowly

Each of me added together is us

Spend the Spring Festival together, I will TikTok you

3. From the World to Home

“Some are far away, some are small

Some may be a little broken

But every station is a hometown.”

The New Year TVC "The 3286th Station" from BILIBILI uses anthropomorphic techniques to express New Year's blessings to young people.

In the eyes of users, Bilibili is a "small broken station". In the eyes of the small broken station, young people who go home for the New Year are often too shy to speak up... During the New Year, the small broken station made some explanations to the railway passenger station, hoping that the immaturity and carelessness of young people will be tolerated and understood, and that they can get home safely.

Full text:

There are 3,285 railway passenger stations in China

Hello

Shanghai Station, Chongqing Station, Guiyang Station, Changchun Station, Kunming Station

And some that few people may have heard of

Yimianpo Station, Sanbahuo Station, Liugeji Station

3,285 railway stations across the country

Hello

I am "B Station"

Some of you are very far away, some are very small

Some may be a little broken

But every station is a hometown

This Spring Festival

You will meet a lot of young people.

I have a few small things to ask of you.

If he accidentally bumps into someone on the platform

Don't blame him

I was thinking about getting home quickly, but my feet were inevitably in a hurry.

If you see a girl dragging a big box, please help her

She might be embarrassed to bother others.

Please excuse the noise of the children during the trip.

This may be new parents.

Bringing my children back home for the first time in three years

When the train is about to arrive at the station

Seeing a young man who overslept

Please remind them.

I met a guy who asked for directions in his hometown dialect.

Don't be surprised

After not going home for a few years, his hometown has changed more than he imagined.

There are still many things I want to ask for your help.

Because we hope that every young person

I hope everyone can go home smoothly this year.

Because they especially want to go home this year

From the World to Home

4. Attract wealth and success

Last year, BMW's New Year TVC "Happy Now" (more people call it "So-so") won the Golden Lion Award in the Social & Influencer category of the Cannes International Festival of Creativity. As an observer of the marketing industry, I am naturally looking forward to what kind of New Year TVC BMW will bring in this Year of the Rabbit~

This year, BMW used "online translation" as an excuse to create many unexpected words and pictures. In the main film, a song was sung with the lyrics "Lucky money into BMW to success" and the English version of this sentence "LUCKY MONEY INTO BMW TO SUCCESS".

The editor noticed that BMW also released a video full of "online translation" on Bilibili.

Full text; some screenshots:

The following text content is created by translation software. If you have any questions, please check it yourself.

Horse

BMW → BMW

A BMW

A sweaty BMW

A BMW is running

The BMW in front of the screen will celebrate the spring festival

I wish my beloved BMW home

I wish you a BMW carving car

I wish you a beautiful BMW

I wish you a BMW to achieve your dreams

I wish you lucky money into BMW to success

The unexpected English translation coupled with the magical animation for explanation, in the words of netizens, is "Save your money: another official has gone crazy."

The editor searched on Baidu Translate and Youdao Dictionary, and the first few sentences were indeed the results displayed by the translation software, but the latter ones seemed to be copywriting created by the brand itself.

Otherwise, the reputation of the translation software is really damaged (of course, it may also be the result shown by other translation software

The netizen wrote it well hhh

5. Good fortune will come to you

The slogan "Good fortune will come to you" includes both the brand Yuanqi Forest and birds. The word "bird" is a bit rude when used as a verb... But this slogan is very catchy and feels like a bird talk show!

In mid-January, Yuanqi Forest and Niao Niao collaborated to shoot a "blessing" advertisement, talking about what "blessing" is in Niao Niao's mind. At the same time, the brand launched a user co-creation activity, inviting netizens to share their "blessing moments" and make them into a "book".

The presentation of clip art is very cute~

The bird that got the early bird ticket went home

Full text:

Hello everyone, I am Bird

I found that this year is a little different from the past.

I became lively.

But my life,

Became introverted.

I'm more homebound than before

Not writing a manuscript.

Just ordering takeout.

Order takeout five times a day

Breakfast, brunch, lunch, afternoon tea, supper

Don’t eat dinner because you will gain weight after eating.

I have a cat

Online

Cats and birds can't be kept together

Because cats treat birds as food

Not only does my cat not see me as food,

It doesn't know the times at all

It doesn't even bother me

Worthy of being a bird's cat

Having a cat reminds me of many childhood memories

When I was a kid, I celebrated the New Year

I thought: Wow, I have candy again, so sweet

Now I see sugar, ah, is there any sugar-free one that is also sweet?

When I was a kid, I loved Chinese New Year.

Because we don’t need to practice Erhu during Chinese New Year.

Adults don't work, children don't go to school

It's rare for everyone to be together easily

Eating melon seeds and watching TV

But then I will be asked to perform a show

There aren't many songs suitable for the New Year.

I race horses every year.

The racehorse I pulled in my first year was eight years old.

That racehorse is retired!!!

I'm still pulling the horse race.

I am a bird. I heard

When life is stuck in place

Better take a good look at it

I order takeout every day

It is to use other people's cooking time to write articles

Accidentally, I became the God of Text

The cat is becoming more and more like me, and occasionally lies on me

Like me, I will remember to tighten my stomach.

There is also a Yuanqi Forest nearby that you can enjoy at any time

Although 0 sugar also makes life a little sweeter

New Year is coming

I want to grab an early bird ticket home

Bring the blessing home

New Year's Party No More PTSD

Relatives raised their glasses

I fill them with 0 sugar 0 fat 0 calories Yuanqi Forest

Share the happiness without increasing calories

In the new year, exchange blessings for obedience

But in fact, everyone gets together during the Chinese New Year

Just for the joy

The whole family is lively and popular

The children are naughty

Young people are full of vitality

The whole family is blessed

I said so much

I also want to hear your story about happiness.

Pen for you

Let's finish this book together

The title of the book is

"Good Luck Will Come to You"

6. RT-Mart copywriting: Northeastern chat version

Since the joint venture with Zhang Xiaoquan to launch the "Fish Killing Knife", RT-Mart has attracted wave after wave of attention from netizens with "cold palace vegetables", "supermarket top stream", and "vegetable market jargon" after Shanghai's lockdown.

Recently, RT-Mart has launched a new product, a set of fireworks literature in collaboration with the newly launched "Country Love 15". Although it is not as funny as the "market jargon", the combination of the Northeastern dialect and the character jokes in the TV series is also very interesting.

Fried dough sticks without soy milk are like melon seeds left away from the kang: you can eat them but they won’t taste good.

Slacking off every year, lying down every year.

No matter how sharp the horns are, they cannot withstand being hit; no matter how prickly the head is, it cannot withstand being cut.

Rub the body and wash the soul.

You are the April in the world, and I choose the three fresh delicacies from Northeast China.

When she's away from me, she laughs sweetly; when she's close to me, she smiles as brightly as a flower.

Life is like pickled cabbage, with pressure above your head and a puddle under your feet.

With a cookie in the left hand and wine in the right hand, they can chat all night long.

7. Tmall Rabbit Rabbit Rabbit Rabbit

Tmall's New Year brand film uses the homophony of Tmall, "rabbit cat", and rewrites the lyrics of Andy Lau's "Gong Xi Fa Cai". Cute and festive lyrics, lively and funny pictures... This wave of netizens are discussing the content of the video, and no one has noticed the extent of the official interactive prize-giving event.

Full lyrics:

This is a bunny.

This is a cat

They touch together

A bunny cat

This is a cat.

It's a rabbit.

This is the year of the rabbit cat

This is the year of the Rabbit.

I wish your cat is as beautiful as a flower

I also wish you to become rich

I wish you to be as quiet as a lazy cat

I also wish you to be as fast as a rabbit

Wish you good cat peace

I wish you a happy life.

I wish you a good year of fish

I wish you all the best

I wish you are as cute as a bunny

I also wish you to be as clever as a cat

I wish you can lie down whenever you want

I also wish you can roll whenever you want

I wish you a great social life

I also wish you to be beautiful alone

Beautiful alone

Rabbit cat rabbit cat cat rabbit cat rabbit rabbit cat rabbit cat rabbit cat rabbit cat rabbit

Some netizens also said that when they saw the title of this information flow advertisement "Tmall is Crazy", they thought it was a ghost work by some up-master, but when they clicked on it, they found that it was actually a video released by the official itself.

8. Lyrics of the Spring Festival Gala song "It's Mother, It's Daughter"

The Spring Festival Gala program is the background music for many people to cook, eat and clean on New Year's Eve, but there is a song performance that attracted a lot of attention. "It's Mom, It's Daughter" was sung by two female singers. Some netizens commented that this program is similar to a musical in the form of parent-child dialogue. The two did not do much in the whole performance. The lyrics are simple, but very down-to-earth, with fireworks, and very touching.

On the day of family reunion, love must be expressed loudly.

Interesting fact: Tang Tian, ​​who wrote the lyrics for this song, is also the lyricist for "The Lone Brave Man".

Selected Lyrics:

Mother (Huang Qishan):

My child

I don't know if I'm doing well enough

I'm a first-time mother

Although time has turned my hair white

Send you to your first day of school

I asked you to be brave but I cried

Later, every time you left home

Wave goodbye and go

When farewell becomes easy

But my heart is still empty

Daughter (Xilina Yigao):

Dear Mom

I don't know if I'm doing well enough

I'm a daughter for the first time.

But it's my first time doing it.

The day I left home, I cried secretly after driving away

I don't want you to worry, so I waved with a smile

Growing up is not easy

I found out later

Mother:

The child will walk through the heavy rain

To understand the principles of the world

I can only nag

Because I can't help you anymore

daughter:

Mom will stay in childhood

Call me a lot

The flowers in the yard are blooming

I hung up on the subway first

Mother:

Have you had breakfast?

Did you go to bed on time?

Forgive me for only being able to participate in your life in this way

daughter:

But I didn't do it.

So don't talk

I don't want to lie to you.

I'm afraid you'll be sad

Author: Meihua.com

Source: WeChat public account "Meihua.com (ID: meihuaevent)"