A collection of copywriting, there is always one suitable for you

How to write a copy? Let's take a look at the various copywriting examples below~

1. Story copy

Many copywriters read ancient books when they were young.

When describing the height of ancient people in ancient books, the words "chi" and "zhang" were often used.

When a copywriter reads a story, he doesn't seek to understand it in detail. He only gives a rough idea of ​​how tall each person is.

This comparison helps us make some conversions.

It makes some heroes in the copywriter's mind seem just so-so at first, or, it turns out that this person is really amazing.

Using Yao Ming as a reference, the psychological distance between ancient and modern times will be closer.

Therefore, the comparison of this picture is intuitive and meaningful.

But from beginning to end, the meaning of the Guobit people standing on the right side is unknown.

Find the psychological shadow area of ​​the Guobit people...

A copywriter commented: We must "push further" on Guo Jingming's algorithm.

2. Combination copywriting

Copywriters always need to think creatively.

But what exactly is "creativity"?

Is it a combination of old and new elements?

So how to "combine"? There are always some inherent patterns in copywriting that we are not used to breaking.

Does this count?

It obviously shouldn't have fallen like this.

Was it the copywriter's idea that split it open?

There are faint white words on it: Care for workers.

This is a bit directional.

Workers have an easier time in the morning.

The afternoon was miserable.

So what does it mean to hang a clock like this here?

Can't see the passage of time clearly?

Or does it feel better this way?

Or remind HR to make the afternoon more enjoyable?

3. AI Copywriting

Mr. Feng's AI skills have improved recently.

Use "Fanhua" to talk about advertising skills.

Teacher Feng has doubts at the age of forty.

I feel talented but my talent is not appreciated and I can't help but let the flowers fall.

Although he used "The Substitute Prince" to really bring so-and-so to life.

He used hot topics to make his points.

4. Harbin

Recently, the "Ha" in Harbin has been removed.

But this word "Ha" has multiple meanings.

For example, take this as a business.

Southern small potatoes, I’ve never tried the tiny potatoes.

Everyone standing aside is eager to try.

The different heights are due to different degrees of adhesion, or to accommodate adults and children.

A mother who wrote a copy said that her child tried it and it felt a slight tug and sting, but the child didn't say a word despite the pain.

Isn’t it funny? This is the funny thing.

This shows how enthusiastic the people of Harbin are. They even took out all their hidden hobbies.

It can also turn into money.

5. The copywriting of leaving

If you have nothing to do, you should go out more often.

Look at other people’s copywriting, it’s different from yours.

Everyone knows it means the same thing.

But the copywriter just wants to laugh.

Will it affect or promote business?

Written this way, it seems to have some other meaning.

Sitting at home, it is difficult for the copywriter to understand Du Fu's poem to the peasant woman.

6. AI shows the image of copywriters

The advancement of AI has allowed copywriters to see images that were previously only in their minds.

The copywriter learned from Chapter 1 that this is how AI views people from Guizhou.

Moreover, the copywriter has probably never imagined drinking Moutai in this way.

Second, it’s also because the copywriter only fed these few things to the AI.

Make the Jilin characters look like this.

The copywriter may only remember that there is Nanxiang and excavators in Shandong.

So the third one is the technician and the boss feasting.

I don’t quite know how the fourth support point came about.

It may be a custom in Jiangxi that the more daughters there are, the more China Merchants Banks there are.

7. Straightforward copywriting

The writing is too plain, so I give it a bad review.

You have to say something about the dragon head and the dragon tail.

This cup must be too big for Americans to use.

8. Copywriting for meals

Since the rise of "electronic pickled mustard tuber", why can't the Manchu Han banquet be eaten with white rice?

Looking at plums can quench thirst and stimulate salivation.

9. New Year, New Copywriting

Every new year brings new wishes, and so does copywriting.

There is a goddess on the other side of the ocean.

There are terracotta warriors on this side of the ocean.

Love is born out of the blue.

The pregnancy is secretly conceived and the rice is cooked.

10. Literal Translation

It is a sin for a copywriter not to learn English well.

Although the meaning of mountain is good, the literal translation is disgusting.

Could it be that this "mountain is full of wind and moon" is actually a public service advertising conference?

11. Buffet copywriting

For those who occasionally eat at buffets, have you ever wondered why you can’t eat so much that you have to lean on the wall to get out?

It turns out that it is true that "You have a plan, but I have a ladder to climb over the wall."

Not only will you be full instantly, but you will also be drugged.

12. Peace Copywriting

The children in the wars between Palestine and Israel, Russia and Ukraine, have the same mentality.

Where is mom?

It’s okay for me to give you a hug.

Author: Steven Cheng

WeChat public account: Free shipping (ID: kol100)