How to participate in Amazon's Transparency Program? How to apply for the Transparency Program?

Amazon's transparency program is designed to protect the rights of original merchants. Therefore, many merchants who want to take advantage of the platform will suffer heavy losses if they are discovered. However, this plan also requires entering the platform to be implemented independently. So how to make the plan? Let's talk about it below.

1. How to implement Amazon Transparency Program?

For products registered for the Transparency Program, Asia will provide a dimensional code, which will be affixed to the package as the warehouse identification code. After confirmation, the goods can be put into the warehouse. FBA follow-selling cannot obtain the code, and the goods cannot enter the Asia warehouse. When self-delivery follow-selling is also required to provide code certification.

The aim is to provide brands with proactive anti-counterfeiting protection, allowing users to verify authenticity and providing transparent information.

To settle in: First, the owner must successfully complete the registration 2.0, that is, the trademark requirement for successful registration on Asia is the R mark.

2. How to apply for the Transparency Scheme?

1. Register: After submitting the form, a dedicated person will follow up and provide you with guidance.

2. After passing the review, you will be given a code consisting of 26 letters and numbers.

3. Print labels. We only accept labels printed by two factories. One is in the United States and can provide 10,000 free labels. Each additional 1,000 will cost 12 US dollars. We have a contact in Guangzhou. It takes about two weeks to get the labels.

Another one is in Shenzhen, charging 0.03-0.06 RMB per visa, no free gifts, and it takes about a week to get the visa.

4. Warehouse shipment, after application, the products entering the warehouse must be accompanied by a transparent label, otherwise they cannot be put into the warehouse. Considering the products in transit, Asia will give a buffer period (which can be extended upon application), during which the products can be put into the warehouse without labels, and the products without labels already in the warehouse can also be sold normally. After the buffer period, the OPR must also be passed (the labeling accuracy rate meets the standard) before it will be officially protected.

What are the benefits of a transparent plan?

The benefit of participating in the Transparency Program is that you will be protected by unique identifiers, and these identifiers will also correspond to the packaging of the products that the sellers participate in the Transparency Program. Users can also verify the authenticity of the products. This is also a very good thing for users.

This means that products with the Transparent Code have the right to apply for a unique code for a category of products and a full trade item number. This code contains more product information than a normal code, such as manufacturer, date, location, etc. The information that can be seen depends on the information uploaded by the manufacturer to the Transparent Database, so this will also vary from product to product.

If you want to participate in Amazon's Transparency Program, you need to become a brand merchant, and then you need to sign up. Once you pass, there will be dedicated personnel to follow up and label your products so that users can know the authenticity of the product. It is also a positive way to protect product rights. Merchants in need can apply.