What does Amazon's payment collection rate mean? How to improve it

For some friends, Amazon store operation is not simple, and there are many data to pay attention to, such as refund rate, collection rate, etc. If you don’t know what Amazon collection rate means? Then you should quickly read the following content!

Calculation method of collection rate:

Sales remittance rate = payment received this month / total sales this month

Note: The payment received this month is the payment collected from the goods sold this month, and does not include the payment received from past sales this month, that is, the payment method is monthly payment.

The collection rate should be based on the actual amount received. The amount that has not been received due to deposit, monthly settlement, etc. cannot be calculated.

The payment method is the same for all Amazon sites.

Generally speaking, Amazon will deposit the seller's sales revenue into the seller's bank account 14 days after you register on the seller platform.

The settlement process is then repeated every 14 days, please note the following:

1. The account balance is at least 25 yuan. Commission fees and customer refunds (if any) will affect the seller's balance.

2. In Seller Central, enter your valid bank account information in China. For more information, see Bank Account Information.

To increase the collection rate, you need to increase income. How to increase it? You can start from the following points.

1. Actively improve customer unit price and conversion

The average order value is related to the total sales. The average order value of a product is not immutable. We can increase the price volatilely according to the ranking.

If the ranking is stable, you can increase the price slightly and observe the orders and ranking at the same time. It will generally remain stable for 2-3 days. If there is no impact, you can increase the price again.

At the same time, we should also pay attention to the conversion rate. A good conversion rate coupled with a high average order value is a winner!

Factors affecting conversion rate: title, picture, price, delivery method, five-point product description, category, video, review, QA, and FBA inventory quantity.

2. Reduce refund rate

For every 1% reduction in the refund rate, the collection rate will increase by 1%. Actively analyze the reasons for returns and find out where optimization can be done.

You can use the [Return Order] function to help us quickly analyze the reasons for returns and exchanges, find the main reasons for returns and exchanges, and actively respond and optimize based on our own situation.

3. FBA Inventory Claims

Actively check the FBA inventory status, and if there is any loss of inventory, actively file a claim with Amazon. When the store's sales are up, FBA claims may also be a considerable income.

Many people still try to do Amazon with the same mentality as doing Taobao. What if they can’t rank up? Can’t I just place a few fake orders? Can’t I just play with fission? Can’t I just distribute a large amount of goods? If you have this mentality, you will definitely lose everything you put in.

Recommended reading:

Is Amazon's payment cycle fixed? When will the payment be returned?

What factors influence Amazon search rankings? Four major factors introduced

How much is the commission for Amazon operations specialists? How is the commission paid?