How to build an independent Amazon website? How to layout it?

Cross-border e-commerce has been developing better and better in recent years, and more and more merchants have joined. Many Amazon sellers feel that Amazon is not as easy to do as before. Under such circumstances, many sellers plan to make their own layout. How to build an Amazon independent station?

How to build an independent Amazon website?

1. To attract traffic from outside the station, you can use an independent station as a landing page

Many Amazon sellers will divert traffic to other sites. However, due to the large amount of junk traffic affecting the server, Amazon has now begun to prohibit sellers from diverting traffic to other sites. In this way, sellers can create a login page to divert traffic to an independent site, and then jump to Amazon if there is a real purchase.

In this way, the independent site can create an inbox page. When buyers visit, they can enter their email addresses and participate in the lottery. This way, the buyers' emails can be collected and email marketing can be performed later.

2. Change your mindset

Many Amazon sellers will switch to independent websites, drawing on past successful experiences. The main tasks of Amazon sellers are to select good products, run good ads, make good pictures, write good copy, and wait for shipment. But independent websites are not like this.

The selling mentality of independent stations is actually a mentality of whether advertising can make money. Since independent stations have no traffic, they need to buy traffic, but it is difficult to make money by advertising ordinary products on Google and Facebook. At this time, you need to select products, products with high profits. Or high-value products, to create a niche. At this time, the pricing of independent stations should be higher than that of Amazon. Many Amazons have low prices and low profits, but independent stations cannot do this. They must have high profits so that advertising can pay for itself.

3. Product selection method

When selecting products on Amazon, you may just do it if you can make money. When selecting products on an independent website, you need to consider the buyer's repurchase and whether the product profit can cover the advertising cost. 3C products like Amazon have good sales, but independent websites are not suitable because 3C products have low repurchase rates and low profits; these two major disadvantages make them unsuitable for independent websites. For example, a pair of Bluetooth headphones can usually be used for a year.

4. Delivery method

Most independent sites send small packages from China to foreign countries. There are also many dropshipping services provided by AliExpress, or use Amazon FBA warehouses to deliver goods to independent site buyers, or sellers with overseas warehouses can also ship goods.

5. Third-party brand influence

When selling goods on Amazon, the product has a logo printed on it, and many buyers will search for the brand on Google. In this way, the seller can receive traffic from Google searches for the brand. If you don’t have an independent website, you will lose some of this traffic.

This is the end of the introduction to the layout of Amazon’s independent website. If you find that it is becoming increasingly difficult to run your store in recent years, you can actually try to build an independent website, because cross-border e-commerce is also constantly reforming and updating.

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