What are the requirements for applying for Amazon Zero Program? What are the benefits?

Now there are many people who have opened stores on Amazon. Everyone who has opened stores on Amazon certainly hopes to seize some policies officially launched by Amazon to help the development of the store. What are the application conditions for Amazon Zero Plan?

1. What are the application requirements for Amazon Zero Program?

Currently, Zero Plan is an invitation system. Only sellers who are invited have the authority and qualifications to join Zero Plan. Of course, sellers who have completed Brand Registration 2.0 are eligible to be invited.

2. What are the benefits?

1. Crack down on counterfeit goods and reduce malicious follow-up sales

Selling counterfeit goods and malicious follow-up sales on online platforms is a common phenomenon, causing losses to many compliant sellers and brands. The launch of Amazon Project Zero will help brands actively and reasonably curb malicious follow-up sales through formal channels and deter infringers; secondly, it will help brands to detect counterfeit and shoddy products through the power of brands.

2. Attract high-quality brands and break the limitations of the platform

Currently, the limitations and traffic ceiling of the Amazon platform are becoming increasingly apparent. The main reasons for this situation are restrictions from Google and Facebook, and of course, the impact of Amazon's internal policies such as freezing funds and closing stores. The launch of Amazon Project Zero will help attract more high-quality brand resources, further eliminate sellers who disrupt the platform, and direct limited traffic to more high-quality sellers, thereby breaking the limitations of the platform.

3. Encourage enterprises to build their own brands

Amazon launched the "Brand+" project at the Global Seller Summit to empower brands, and now has launched Project Zero, which to some extent encourages sellers to expand and strengthen their own brands. It intends to further support emerging Chinese Internet brands, traditional well-known brands, and manufacturers and traders who are willing to build their own international brands.

Amazon's Zero Plan application requirements are very strict. Currently, the plan is invitation-only. Only sellers who have received an invitation can join. You cannot actively apply for it yourself. You must also complete the brand registration 2.0. However, there are many benefits to the Zero Plan, so be prepared!

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