Why are Amazon's orders decreasing? What are the reasons?

On the Amazon platform, Amazon merchants sometimes encounter a sudden surge in store traffic, but the actual transaction volume is very low. Do you know why Amazon's order volume is decreasing? The following content will answer your questions.

Why are Amazon's orders decreasing?

1. Market demand has led to a decline in orders.

We often say that equally good choices need to meet the needs of the market. This is easy to understand. If a product is generated by a product that no one needs, consumers will naturally not buy it. Why can't the product suddenly meet market demand?

1. Products have obvious off-seasons and peak seasons. For example, seasonal products and festive products have obvious off-seasons and peak seasons. When products enter the off-season, sales will decline significantly. Therefore, when sellers find that their product orders are showing a continuous decline, they need to see whether the product is now in the off-season.

2. The product has strong competitors in the market. A product that meets demand will quickly attract competitors. When your product is surpassed by competitors in terms of function or has an advantage in price by competitors, it will cause your product sales to be snapped up. Therefore, sellers can go to the front desk to check the relevant competitive products of their products.

2. Follow sales, the golden shopping cart is snatched away, affecting the decrease of orders.

Sellers who have known about the gold shopping cart should know that the proportion of consumers purchasing products through the gold shopping cart is as high as 80%, that is, the buybox. If your gold shopping cart is taken away by other competitors, your orders will definitely be taken away. Therefore, when sellers find that their product sales have dropped, you need to see if their gold shopping cart is still in your hands.

When sellers face the problem of a sudden drop in Amazon orders, they can first analyze these two aspects to find the cause of the drop, and then make adjustments to increase product sales. I hope the above content can solve your problems.

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