Does Amazon operation require staying up late? What are the goals?

As we all know, customers can only search for your products after they have been listed on the Amazon seller platform. As an Amazon merchant, you need to have a clear idea of ​​the steps for listing products and be familiar with each step. So, does Amazon operation require staying up late?

Does Amazon operation require staying up late?

Language skills must be strong. If you are working on a Japanese site, the operator must be able to speak Japanese; if you are working on an American site, the operator must be proficient in English.

Of course, some company bosses neither understand English nor Japanese. Not knowing foreign languages ​​will not affect your entrepreneurship in the field of cross-border e-commerce, but employees at the specific operational level must know foreign languages, otherwise, many things in the operation will be unclear.

Second, you need to have a good character. Let me give you an example. One of our incubators used to sell Bluetooth headsets. Because he didn’t know how to operate, he hired a so-called senior operator with a monthly salary of 20K. After the team was officially running, the operator said that the competition in the Bluetooth headset market was fierce, so we had to do a review before launching our new product. So, a lot of reviews were posted.

Afterwards, the operation said that because of the fierce competition in the Bluetooth headset market, we needed to attract traffic from outside the site, so we participated in a series of activities such as off-site flash sales. After all these operations, did the sales increase? It did, but most of the products were given away for free.

Afterwards, the operation said that due to the fierce competition in the Bluetooth headset market, we should launch advertising aggressively, and then launched advertising with a very high budget.

What are the goals?

Broad ad groups. The main goal of a broad ad group is to allow Amazon to match relevant search terms to the keywords used in your campaign. This will help you identify the best performing keywords to target.

Automatic ad groups. The purpose of setting up automatic ad groups is to allow Amazon to automatically match new search terms to your ads. Since this is an ongoing campaign optimization, you need to constantly look for new search terms and identify search terms that have generated leads or orders.

Exact ad groups. The keywords generated in the exact ad group are the most relevant to your product, with the goal of generating as many sales as possible. The keyword search volume will be higher, which means your bid competition will also be higher.

Amazon has recently introduced some new features to optimize your bids for ad placement. This allows you to power your PPC campaigns in a more effective way and gives you more control over your ads, modifying your bids based on where you place them.