How to operate an e-commerce business without supply from Amazon? How to register and open a store on Amazon?

As a world-renowned e-commerce platform, Amazon provides sellers with broad sales opportunities. However, some sellers may face the situation of no source of goods, that is, no actual inventory of goods. So, how to operate e-commerce without source of goods on Amazon? This article will explore the practical methods and strategies of no-source e-commerce on Amazon.

1. How to register and open a store on Amazon

Before we start discussing the strategy of no-source e-commerce, let’s first understand how to register and open a store on Amazon:

Choose the right seller account type: Amazon provides two main types of seller accounts, individual sellers and professional sellers. Choose the right account type based on your sales plan and needs.

Register an Amazon seller account: Visit Amazon's Seller Center and follow the steps to register a seller account. Fill in the necessary information such as contact information, store name, etc.

Set up shop information: After registration, set up the shop's basic information, including shop name, shop logo, business type, etc. This information will be displayed on the shop page.

Add products: After registering your store, you can add products through Amazon Seller Central. If you don’t have actual sources of goods, you can consider choosing a no-source model, i.e. a dropshipping model, so that you can purchase from suppliers after receiving orders.

2. Practical methods of no-source e-commerce

For sellers who don’t have actual sources of goods, there are still some ways to achieve sales on Amazon:

Consignment sales model: This is a common no-source e-commerce model. After accepting an order, the seller purchases the goods from the supplier or wholesaler and sends the goods directly to the buyer. This avoids inventory pressure and risks.

Private label products: If you are able to find a supplier, you can choose to customize private label products. These products will be manufactured by the supplier but can be sold under your brand. This requires some upfront negotiation and cooperation.

Partnership: You can work with other sellers who have supply to sell their products on Amazon as a partner. This approach requires building trust and a partnership agreement.

Digital goods: If you have certain professional knowledge or skills, you can consider selling digital goods, such as e-books, tutorials, etc. This method does not require actual inventory.

Social media promotion: With the help of social media platforms, build a fan base and attract buyers through interaction and content marketing. This can help you attract potential buyers without supply.