How many points will Shopee sellers lose to affect traffic? How to avoid point deduction?

As a Shopee platform, although the threshold for entry is very low, it does not mean that the platform can be operated arbitrarily. Because of this, the platform will also strengthen management and control. Therefore, as a Shopee seller, you are also very concerned about the deduction of points. How many points will affect the traffic? Let me explain it right away.

1. How many points will be deducted from Shopee sellers?

When the store's deduction points reach a certain score, the store will be punished accordingly. If the deduction points reach 3 points, the store will be banned from participating in platform activities, and if the deduction points reach 15 points, the store will be frozen. Therefore, a deduction of 3 points will actually have an impact on traffic.

If a store is deducted points, its rights will be downgraded, the possibility of being recommended will decrease, and traffic will decrease, etc., which will cause a series of chain reactions and ultimately lead to a decrease in the number of orders.

In the case of severe deductions, the products will be blocked or even unable to be edited. If the deductions reach 15 points, the account will be frozen. In short, if the store is deducted, it will affect the normal use of the account, and the account will not be eligible for selection.

If the store's deduction points exceed a certain standard, it will be removed from the manager group. During the incubation period, if the deduction points of new merchants exceed 3 points, the store will not be able to graduate, and will not be able to apply for new sites in the future, and the opportunity to participate in platform activities will also be reduced. Therefore, the impact of deduction points on traffic is very large.

2. How to avoid deduction of points?

In fact, if you want to avoid deductions, you should know the situations where you are often deducted:

1. Duplicate listing refers to listing the same information or highly similar main information on the same site for multiple times. Whether it is the same or different sellers, duplicate listings will be deleted. Therefore, you cannot completely copy the products on the same site, nor can you list two identical products in the same store.

2. Wrong category/brand: When listing, products are intentionally placed in the wrong category, or unauthorized product logos are used. Once detected, they will be removed from the shelves; products that are repeatedly listed in the wrong category/brand will be deducted points. In addition, if there is a complaint for suspected counterfeiting or infringement, 1-2 points will be deducted (Taiwan site will be counted 2-3 points).

3. The late delivery rate is based on the time it takes for the package to arrive at the transit warehouse and be scanned after it is dispatched. For example, in the Taiwan and Vietnam markets, if 3 out of 30 orders were placed in the past week and 3 of them were counted as late deliveries, 2 points will be deducted. (The specific deduction standards are different for each market)

Under the influence of the epidemic, returns and cancellations occurred due to logistics delays and changes in market demand, affecting store assessments.

4: Cancel in chat. In the past week, if you cancel the order through chat due to personal reasons, the store will be deducted 2 points. Personal reasons refer to: out of stock, damage, price setting error, etc.

If a Shopee seller is deducted more than 3 points, it will affect the traffic. Therefore, as a Shopee seller, you should not rush for sales right after opening a store. Instead, you should first familiarize yourself with the rules, understand the specific situation, and then avoid mistakes in operation. This way, you can maintain the stability of traffic.